Online Advertising Revenues Hit $9.6 Billion the First Quarter of 2013
The Interactive Advertising Bureau released the newest edition of its ongoing IAB Internet Advertising Revenue Report, conducted by PwC U.S., which concluded that internet advertising increased by over 15.6 percent in the past year. The first quarter of 2012 secured $8.3 billion in digital advertising, compared to this year’s first quarter earnings of $9.6 billion, which is a new all-time record.
IAB’s revenue report has been tracking online digital advertising since 1996 and has seen the industry grow from a reported $29.9 million in that year’s first quarter. Randall Rothenberg, IAB’s president and CEO, spoke on the impressive nature of this year’s numbers: “This first quarter milestone clearly illustrates that marketers recognize that digital has become the go-to medium for all sorts of activities on all sorts of screens, at home, at the office, and on-the-run.”
Tags: advertising revenue, first quarter 2013, IAB, PwC US