Exclusive: Blip Brings Mohney Over from Tumblr for New Senior Role

/ Jul 10, 2013

ChrisMohney

Look at Blip over the last few months and you’ll find a company that is making big moves. So far this year, the video company has unveiled partnerships with YouTuber Ray William Johnson and My Damn Channel; a licensing and distribution deal with FremantleMedia for its formerly-YouTube-funded channel The Pet Collective; a strong slate of programming; and the hiring of Jason Krebs, an alum of The New York Times, Conde Nast, and Tremor Video, as its new president of sales and marketing.

Today, the digital video network is expanding its senior executive team, with the announcement that longtime media, publishing, and tech vet Chris Mohney is joining Blip in the newly created role of vice president of programming. Mohney departed Tumblr in April, where he served as the blogging network’s editor-in-chief.

In the new role, Mohney will be responsible for managing the “editorial and programming direction for Blip.com and Blip content across the web and all digital platforms” worldwide.

More specifically, though, Mohney is hoping his years of experience in writing and editing for major publications like Blackbook and Gawker will help Blip push the envelop across a “variety of genres and formats” by “working with existing creators to build out original content in both video and non-video formats,” he told VideoInk via email.

Blip has owned and operated its destination site since launching it in 2005 under the leadership of founders Dina Kaplan and Mike Kudack, who have both since left the company. It will be interesting to see how Blip leverages its blog and already populated digital platform to build an editorial voice around the series and shows it produces or licenses.

“My goal is to support content production (in-house and otherwise) and overall product evolution, making sure those teams can take advantage of every possible opportunity,” Mohney tells us. “What I found most intriguing about working at Tumblr was interacting with the community (both creators and audience) in terms of support, collaboration, and encouragement. I want to make those kinds of connections even more direct and transparent at Blip,” he adds.

As with many of the non-YouTube platforms, Blip has historically struggled with capturing and keeping an audience at the scale that YouTube has. But this type of hyper-social, engaging strategy could work for the video network, especially around cult favorites like “Hipsterhood,” which could have the potential for “transmedia” expansion or multi-platform activations.

“It still feels like online video has this vast wealth of untapped potential in terms of creativity and innovation. I’m looking forward to spinning that up and helping people do great work.”

 

Tags: , , , , ,


Read today's digital video news stories

Quick Breaks: Fine Brothers to Fund More Content; Rooster Teeth...

WWE

Facebook and WWE Team Up for ‘WrestleMania 31′ Highlights

whalerock to launch digital channels

5 Hacks for Niche Video Content Owners and Creators to Win in 2015

Jenn-McAllister-JennXPenn-credit-Getty-Images

JennXPenn Lands Book Deal with Scholastic

schick ms labelled

Schick’s New Web Series: Not Razor-Sharp, but Not Terrible

Digital video industry news today

Friday 3.27.15: News to Know

lakeshore entertainment

Lakeshore Entertainment Launches Digital Studio with a Focus on...

Read today's digital video news stories

Quick Breaks: Sling TV Gets More Channels, CDS Pairs with Food...

VideoInk and Hollyshorts Team to Produce Bicoastal Monthly Event...

Copa90 Pitch International

Pitch International Invests in Online Soccer Network Copa90

Grace Helbig

Listen to Grace Helbig Describe Her New E! Show to Jimmy Fallon

FacebookVSYoutube

Measuring Branded Video Success on YouTube vs. Facebook

vice

Vice to Get Prime Placement on HBO Now

Digital video industry news today

Thursday 3.26.15: News to Know

'Derek Special' debuting on Netflilx April 3

WATCH THIS: Netflix Debuts Trailer for Hour-Long ‘Derek...

Periscope is Twitter's live-streaming video app

Twitter Launches Its Own Live-Streaming App, Periscope

Youtube_sad

Going OTT Won’t Mean Much If Streaming Quality Sucks (Study)

Youtube_003

The Must-Know Tricks for Growing Your Audience on YouTube

Read today's digital video news stories

Quick Breaks: Nielsen to Start Measuring Netflix and Amazon by...

The Road, flagship web series on SXSW On

Web Series Wednesday: Listen to These Shows

facebookvideo

Here’s How Facebook Plans to Get More Creators to Upload Natively

cricket world cup

SendtoNews Extends Sports Syndication Deal with IMG and...

Facebook making yet another push for video

Facebook Wants Exclusive Video from Publishers, Updates...

jukinmediafailarmy

Get Ready for More ‘Fail Army’ on TV (Outside of the US)

twitchtube

YouTube to Relaunch Live-Streaming Service with Focus on eSports...

Digital video industry news today

Wednesday 3.25.15: News to Know

carmilla

Defy Media Signs ‘Carmilla’ Creators VerveGirlTV

Read today's digital video news stories

Quick Breaks: SourceFed Adds New Host, Endemol Beyond Grows Sales Team

Chelsea Crockett has a new series...on TV

YouTuber Chelsea Crockett Talks Her New TV Show

Vevo Super Fan Showdown

Vevo and Kids at Play Bring Back ‘Super Fan Showdown’

black list awesomenesstv

AwesomenessTV to Produce 2013 Black List Script ‘Shovel...

Brian Robbins of AwesomenessTV

AwesomenessTV to Screen at MIP Digital Fronts

Taryn Southern as an influencer in the Influencer Outreach Network

ION Launches Platform to Connect Marketers with Digital Influencers

Funny or Die Valuation

Funny or Die Close to Sale for $198 Million to MTV/Viacom

tastemade

Tastemade Brings Linear ‘Tastemade TV’ Stream...

Young Hollywood

Young Hollywood Debuts on Apple TV with Exclusive, Long-Form Content

Digital video industry news today

Tuesday 3.24.15: News to Know

YouTube YouTube YouTube

Ovation TV Launches YouTube MCN, Pitches Creators Various TV...

BattleField Friends_Vessel

Vessel Nabs Fifth Season of Machinima’s ‘Battlefield...