Exclusive: Blip Brings Mohney Over from Tumblr for New Senior Role

/ Jul 10, 2013

ChrisMohney

Look at Blip over the last few months and you’ll find a company that is making big moves. So far this year, the video company has unveiled partnerships with YouTuber Ray William Johnson and My Damn Channel; a licensing and distribution deal with FremantleMedia for its formerly-YouTube-funded channel The Pet Collective; a strong slate of programming; and the hiring of Jason Krebs, an alum of The New York Times, Conde Nast, and Tremor Video, as its new president of sales and marketing.

Today, the digital video network is expanding its senior executive team, with the announcement that longtime media, publishing, and tech vet Chris Mohney is joining Blip in the newly created role of vice president of programming. Mohney departed Tumblr in April, where he served as the blogging network’s editor-in-chief.

In the new role, Mohney will be responsible for managing the “editorial and programming direction for Blip.com and Blip content across the web and all digital platforms” worldwide.

More specifically, though, Mohney is hoping his years of experience in writing and editing for major publications like Blackbook and Gawker will help Blip push the envelop across a “variety of genres and formats” by “working with existing creators to build out original content in both video and non-video formats,” he told VideoInk via email.

Blip has owned and operated its destination site since launching it in 2005 under the leadership of founders Dina Kaplan and Mike Kudack, who have both since left the company. It will be interesting to see how Blip leverages its blog and already populated digital platform to build an editorial voice around the series and shows it produces or licenses.

“My goal is to support content production (in-house and otherwise) and overall product evolution, making sure those teams can take advantage of every possible opportunity,” Mohney tells us. “What I found most intriguing about working at Tumblr was interacting with the community (both creators and audience) in terms of support, collaboration, and encouragement. I want to make those kinds of connections even more direct and transparent at Blip,” he adds.

As with many of the non-YouTube platforms, Blip has historically struggled with capturing and keeping an audience at the scale that YouTube has. But this type of hyper-social, engaging strategy could work for the video network, especially around cult favorites like “Hipsterhood,” which could have the potential for “transmedia” expansion or multi-platform activations.

“It still feels like online video has this vast wealth of untapped potential in terms of creativity and innovation. I’m looking forward to spinning that up and helping people do great work.”

 

Tags: , , , , ,


Beat Bugs Netflix

Beatles Songs Backing Animated Insects in Netflix Series...

 
YouTube Money

Brands Aside, Political Ads Top YouTube’s Advertising...

 
Foursome YouTube Red

YouTube Red Reveals Two New Originals, Teases Next Batch of Premieres

 
Fuller House

The FullerHouse Trailer is Here!

 
Industry Tickets Selling Fast!
Click above to lock in your registration for VidCon 2015!
 
Digital Entertainment World DEW

Start-Ups Face Off at Digital Entertainment World

 
Joking Hazard Explosm Entertainment

Explosm Entertainment and Studio71 Go Kickstarter Route with...

 
Ricky Dillon Follow Me Keywords Press

Ricky Dillon Joins YouTube Literary Movement with ‘Follow...

 
MTV Snapchat Discover

Viacom Pacts with Snapchat for MTV Discover Channel and Ad Sales

 
Mozart in the Jungle

Amazon Renews ‘Mozart in the Jungle’ for Season 3

 
In Awe of You by AwesomenessTV Dress Macy's

AwesomenessTV Launches Fashion Line with Macy’s and Tie-In...

 
Studio71

Studio71 Opens Canadian Cooking Studio, Signs Domestic Geek and...

 
Horace and Pete Louis C.K. Steve Buscemi

Louis C.K. Releasing Series Direct-to-Digital Series as He Shoots It

 
Puppymonkeybaby Mountain Dew Super Bowl 50

Puppymonkeybaby Dominates Game Day Online Ad Competition, But...

 
Bryan Lanning

How Bryan Lanning Turned a Family Vlog into Pop Music Success

 
Heinz Ad Super Bowl 50

Try Our Super Bowl 50 Branded Video Sample Platter

 
Joe Montana Bay Area or Bust Super Bowl

How Brands Are Breaking the Internet with Super Bowl Videos

 
BrandedTVLogo_VideoInk_300x250

The Collision of Branded Content and Pro Sports

 
Orange is the New Black

Netflix Triples Down on ‘Orange is the New Black’

 
YouTube AdBlitz Jake and Amir

YouTube Reveals Top Trending Super Bowl Ads

 
mitu

Mitú Uses Influence Among Latino Millennials for Political Push

 
andy_milonakis

Andy Milonakis Signs Exclusive Live Stream Deal with Streamup

 
Univision Creator Network

Univision Creator Network Adds YouTuber Josh Leyva and...

 
BroadbandTV BBTV

Take That, Maker Studios! BroadbandTV Now Biggest Multi-Platform...

 
Bassem Yousseff F-Comedy Fusion

F-Comedy Signs Bassem Youssef, ‘The Jon Stewart of Egypt’

 
Netflix acquires three new indie flicks

Netflix Traveling to Pittsburgh for ‘Mindhunter’...

 
Super Bowl 50 Go90 Verizon NFL

Go90 to Live Stream Super Bowl 50 for Verizon Wireless Customers

 
YouTubeRedLogo

YouTube Red’s First Originals Get Premiere Date

 
Defy Media

Rumor Mill: Defy Media Latest MCN on the Block – Asking...

 
Blue Mountain State Lionsgate

The Netflix Effect: How Streaming Success Brought ‘Blue...

 
Fine Brothers. Bros.

Fine Bros. Abandon React World, Issue Mea Culpa

 
Bajillion Dollar Propertie$ Seeso

Seeso Sets Premieres for 3 Series, incl. ‘What’s Your...

 
Socio Still_Canvas Media Group Astronauts Wanted Bernie Su

Bernie Su and Astronauts Wanted Take Transmedia Look Inside Mind...

 
devin supertramp

Misunderstanding or Menace: Devinsupertramp’s Not Awesome...

 
Netflix_new

Netflix Gets into Sketch Comedy Biz with ‘The Characters’

 
Love and Friendship Sundance Film Festival 2016

Sundance 2016 Wrap-Up: Streaming Services Come of Age

 
Conde Nast Entertainment CNE

CNE Moves Into Unscripted Television with New Division

 
AmericanGirlDoll_Logo_300x250

Amazon Brings Mattel’s “American Girl” to Life...

 
Gilmore Girls Netflix

Netflix Confirms ‘Gilmore Girls’ Revival

 
M-GO Logo Fandango

Fandango acquires VOD Service M-GO from DreamWorks Animation and...

 
British guy watching YouTube

Spending On SVOD Dwarfs Digital Video Rental and Purchase