Exclusive: Blip Steals Mohney from Tumblr for New Senior Role - VideoInk
 
 

Exclusive: Blip Brings Mohney Over from Tumblr for New Senior Role

/ Jul 10, 2013

ChrisMohney

Look at Blip over the last few months and you’ll find a company that is making big moves. So far this year, the video company has unveiled partnerships with YouTuber Ray William Johnson and My Damn Channel; a licensing and distribution deal with FremantleMedia for its formerly-YouTube-funded channel The Pet Collective; a strong slate of programming; and the hiring of Jason Krebs, an alum of The New York Times, Conde Nast, and Tremor Video, as its new president of sales and marketing.

Today, the digital video network is expanding its senior executive team, with the announcement that longtime media, publishing, and tech vet Chris Mohney is joining Blip in the newly created role of vice president of programming. Mohney departed Tumblr in April, where he served as the blogging network’s editor-in-chief.

In the new role, Mohney will be responsible for managing the “editorial and programming direction for Blip.com and Blip content across the web and all digital platforms” worldwide.

More specifically, though, Mohney is hoping his years of experience in writing and editing for major publications like Blackbook and Gawker will help Blip push the envelop across a “variety of genres and formats” by “working with existing creators to build out original content in both video and non-video formats,” he told VideoInk via email.

Blip has owned and operated its destination site since launching it in 2005 under the leadership of founders Dina Kaplan and Mike Kudack, who have both since left the company. It will be interesting to see how Blip leverages its blog and already populated digital platform to build an editorial voice around the series and shows it produces or licenses.

“My goal is to support content production (in-house and otherwise) and overall product evolution, making sure those teams can take advantage of every possible opportunity,” Mohney tells us. “What I found most intriguing about working at Tumblr was interacting with the community (both creators and audience) in terms of support, collaboration, and encouragement. I want to make those kinds of connections even more direct and transparent at Blip,” he adds.

As with many of the non-YouTube platforms, Blip has historically struggled with capturing and keeping an audience at the scale that YouTube has. But this type of hyper-social, engaging strategy could work for the video network, especially around cult favorites like “Hipsterhood,” which could have the potential for “transmedia” expansion or multi-platform activations.

“It still feels like online video has this vast wealth of untapped potential in terms of creativity and innovation. I’m looking forward to spinning that up and helping people do great work.”

 

Tags: , , , , ,


NetFlix

Netflix Nabs Tina Fey’s ‘Unbreakable Kimmy...

JessicaJones1_DD

Who Will Play Jessica Jones for Netflix and Marvel?

house_of_robots

CDS Sets Companion Series to James Patterson’s Next Novel...

YouTubeChristmas

5 Reasons Brands Should Use YouTube This Holiday Season

NewsToKnow

Friday 11.21.14: News to Know

Peabody Awards

Peabody Awards Want More Digital Submissions

aereo

Aereo Files for Chapter 11 Bankruptcy

jukinmediafailarmy

Fox Orders Unscripted TV Series Based on Jukin Media’s...

Screen Shot 2014-11-20 at 3.28.02 PM

Dubai Media Launches Sports-Focused SVOD Service

Screen Shot 2014-11-20 at 12.13.26 PM

FIRST LOOK: Yahoo’s Basketball Comedy ‘Sin City...

Interstellar_02

Google and ‘Interstellar’ Want You to Take Part in...

cracklelogo

Crackle Will Be Home to Another Feature Film, ‘The...

AmazonBox

Amazon’s ‘Mozart in the Jungle’ to Debut in December

MaxandRuby

Kin Community to Manage Nelvana’s ‘Max &...

LastChanceKitchen

Bravo’s ‘Top Chef’ Web Spinoff to Debut New Season

Hungergames_01

Why Lionsgate Embraced YouTube to Promote ‘The Hunger...

NewsToKnow

Thursday 11.20.14: News to Know

netflixyoutube

Netflix and YouTube Still Hog Bandwidth in North America

Pluto_02

Pluto TV Raises $13M to Continue Building TV-Like Video Service

YouTubeMusic

YouTube to Bring Back Music Awards in 2015 — with Some Changes

newfronts

IAB Unveils 2015 Newfronts Lineup, with Newcomers Fullscreen,...

Shared_Ads

5 Most-Shared Video Ads in 2014 Still Draw from World Cup

longmire_01

Netflix Saves Another TV Show, Orders Season 4 of...

WSW_17

Web Series Wednesday: What’s Really Going On

netflixyoutube

Content Exec Kelly Merryman Jumps from Netflix to YouTube

Screen Shot 2014-11-19 at 4.16.03 PM

WATCH THIS: Newsy Goes Interactive to Teach You About War & Money

FactoryMade

Japan’s Mitsui Puts Stake in Media Incubator FactoryMade

Screen Shot 2014-11-19 at 12.33.06 PM

Xiaomi Invests $300 Million in Video Platform iQiyi

Zoella1

Oxygen, Trium Developing Docu-Series About StyleHaul Vloggers

Screen Shot 2014-11-19 at 12.08.30 PM

‘Everything But the News’ Is Back on PBS Digital Studios

NewsToKnow

Wednesday 11.19.14: News to Know

Screen Shot 2014-11-19 at 10.52.38 AM

Alec Baldwin Gives Love Advice in New Above Average Series

Milk Video

Samsung Launches Milk Video, Another Mobile-Video Discovery Service

bill cosby netflix

Netflix ‘Postponing’ Bill Cosby Comedy Special

BroadbandTV TGN

BroadbandTV Opens Sales Office in New York

netflixTV

REPORT: Nielsen to Measure Netflix, Amazon Viewership

Screen Shot 2014-11-18 at 11.34.07 AM

WATCH THIS: Wale’s Famous Rant Against Complex Was Because...

NetflixAU

Netflix Is Heading Down Under in March

Kenneth_Tarpey

Former comScore CFO Takes on Same Role at Videology