Exclusive: Blip Brings Mohney Over from Tumblr for New Senior Role

/ Jul 10, 2013

ChrisMohney

Look at Blip over the last few months and you’ll find a company that is making big moves. So far this year, the video company has unveiled partnerships with YouTuber Ray William Johnson and My Damn Channel; a licensing and distribution deal with FremantleMedia for its formerly-YouTube-funded channel The Pet Collective; a strong slate of programming; and the hiring of Jason Krebs, an alum of The New York Times, Conde Nast, and Tremor Video, as its new president of sales and marketing.

Today, the digital video network is expanding its senior executive team, with the announcement that longtime media, publishing, and tech vet Chris Mohney is joining Blip in the newly created role of vice president of programming. Mohney departed Tumblr in April, where he served as the blogging network’s editor-in-chief.

In the new role, Mohney will be responsible for managing the “editorial and programming direction for Blip.com and Blip content across the web and all digital platforms” worldwide.

More specifically, though, Mohney is hoping his years of experience in writing and editing for major publications like Blackbook and Gawker will help Blip push the envelop across a “variety of genres and formats” by “working with existing creators to build out original content in both video and non-video formats,” he told VideoInk via email.

Blip has owned and operated its destination site since launching it in 2005 under the leadership of founders Dina Kaplan and Mike Kudack, who have both since left the company. It will be interesting to see how Blip leverages its blog and already populated digital platform to build an editorial voice around the series and shows it produces or licenses.

“My goal is to support content production (in-house and otherwise) and overall product evolution, making sure those teams can take advantage of every possible opportunity,” Mohney tells us. “What I found most intriguing about working at Tumblr was interacting with the community (both creators and audience) in terms of support, collaboration, and encouragement. I want to make those kinds of connections even more direct and transparent at Blip,” he adds.

As with many of the non-YouTube platforms, Blip has historically struggled with capturing and keeping an audience at the scale that YouTube has. But this type of hyper-social, engaging strategy could work for the video network, especially around cult favorites like “Hipsterhood,” which could have the potential for “transmedia” expansion or multi-platform activations.

“It still feels like online video has this vast wealth of untapped potential in terms of creativity and innovation. I’m looking forward to spinning that up and helping people do great work.”

 

Tags: , , , , ,


Comic-Con Logo

Five Virtual Reality Experiences At Comic-Con

 
YouTube Logo

YouTube Releases Viewership Data for Political Convention Live Streams

 
Maker Studios Mickey Disney

Disney Not the Happiest Place on Earth for Maker Studios

 
Amazon Logo

Amazon’s Cash Flow Increases 42% to $12.7 billion; India...

 
Industry Tickets Selling Fast!
Click above to lock in your registration for VidCon 2015!
 
Kevin Hart Laugh Out Just for Laughs

Kevin Hart Options 10 Pitches for Laugh Out Lound VOD Channel

 
Notorious B.I.G. Turner TBS

The Notorious B.I.G.’s Raps Coming to Life in TBS Digital Series

 
Fullscreen Keeping Score

Fullscreen Going to Olympics with ‘Keeping Score’...

 
Gilmore Girls Netflix

Netflix TCA Wrap: New Motown Series, 9 Premiere Dates (incl....

 
Life is Strange Legendary Digital Studio Square Enix

Legendary Digital Studios Adapting ‘Life is Strange’...

 
Facebook Thumbs Up Like

Facebook Q2 Report: 1.7B Monthly Users, $6.44B in Revenue,...

 
PewDiePie 3-2-15

YouTuber Pew Die Pie Made $8M in 2015

 
Miss 2059 Origin Story

Anna Akana’s Origin Story for Her Go90 Series ‘Miss...

 
dailymotion

Dailymotion in Critical Condition One Year After Vivendi Acquisition

 
Warner Music Group WMG Vadio

Warner Music Group Closes Deal with Vadio (Not Vevo)

 
Abrams Artists Entrepreneur Magazine

Why Abrams Artists Opened an In-House Digital Production Studio

 
Kevin Conroy MGM

MGM Hires Univision’s Kevin Conroy as President of Digital...

 
Telemundo

YouTube and Telemundo Open Pop-Up Space in Miami

 
DigitalCabana_ep2_VideoInk_300x250

Digital Cabana — Peter Csathy and Jocelyn Johnson Talk...

 
AwesomenessTV Logo Awesomeness

AwesomenessTV Targeting British Youth with ITV Deal

 
American Crime Story FX Netflix

Netflix Gets ‘Blame,’ ‘American Crime...

 
Verizon Yahoo

It’s Official: Verizon Buying Yahoo for $4.83B in Cash

 
Tiesto

Summer Music Festivals and Branded Content

 
Al Roker

Roker Media Partners with HooplaHa on Live Streaming Originals Slate

 
Campus Insiders Twitter

Twitter to Live Stream 300 College Sporting Events via Campus...

 
Comic-Con Logo

Circa Teams with Defy Media’s Clevver for Comic-Con Coverage

 
International Drone Racing Association ESPN

Drone Racing Gets Dedicated Streaming Channel Drone TV

 
DavidLoker_VideoInk_300x250

Amazon and Netflix Alum David Loker Heads to Ayzenberg

 
AndrewGraham_VideoInk_300x250

CAA Grabs Andrew Graham from Big Frame; Retains Clients as Agent Rep

 
Machinima Logo

Machinima Takes China with Sohu Partnership

 
Periscope is Twitter's live-streaming video app

Periscope Adding New Watch and Discovery Features

 
Transformers Combiner Wars Machinima

Machinima Reveals Voice Cast & Trailer for...

 
AmazonBox

Amazon Unveils 2016 Comedy Pilot Season

 
Ana Kasparian The Young Turks

The Young Turks’ Ana Kasparian Talks Puke, Vitriol &...

 
Algorhythm New Form Digital Above Average Craig Benzine WheezyWaiter

What Above Average Plans to Do with $15M in Funding from Turner...

 
Adam Sandler Ridiculous Six Netflix

Adam Sandler Teams with Oscar-Winner Jennifer Hudson for Netflix...

 
VideoAd_1

Video Is Not The Answer (But Great Video Might Be)

 
Twitter

Twitter and NBA Partner on Two New TV-Style Shows

 
BuzzFeed Tasty

BuzzFeed’s ‘Tasty’ Stays Atop Cross-Platform...

 
Reelio Logo

Reelio Greenlight Serves Up Brand-Ready Influencer Project Database

 
Kalel Kin Community

Kin Community Coming to Australia