Exclusive: Blip Brings Mohney Over from Tumblr for New Senior Role

/ Jul 10, 2013

ChrisMohney

Look at Blip over the last few months and you’ll find a company that is making big moves. So far this year, the video company has unveiled partnerships with YouTuber Ray William Johnson and My Damn Channel; a licensing and distribution deal with FremantleMedia for its formerly-YouTube-funded channel The Pet Collective; a strong slate of programming; and the hiring of Jason Krebs, an alum of The New York Times, Conde Nast, and Tremor Video, as its new president of sales and marketing.

Today, the digital video network is expanding its senior executive team, with the announcement that longtime media, publishing, and tech vet Chris Mohney is joining Blip in the newly created role of vice president of programming. Mohney departed Tumblr in April, where he served as the blogging network’s editor-in-chief.

In the new role, Mohney will be responsible for managing the “editorial and programming direction for Blip.com and Blip content across the web and all digital platforms” worldwide.

More specifically, though, Mohney is hoping his years of experience in writing and editing for major publications like Blackbook and Gawker will help Blip push the envelop across a “variety of genres and formats” by “working with existing creators to build out original content in both video and non-video formats,” he told VideoInk via email.

Blip has owned and operated its destination site since launching it in 2005 under the leadership of founders Dina Kaplan and Mike Kudack, who have both since left the company. It will be interesting to see how Blip leverages its blog and already populated digital platform to build an editorial voice around the series and shows it produces or licenses.

“My goal is to support content production (in-house and otherwise) and overall product evolution, making sure those teams can take advantage of every possible opportunity,” Mohney tells us. “What I found most intriguing about working at Tumblr was interacting with the community (both creators and audience) in terms of support, collaboration, and encouragement. I want to make those kinds of connections even more direct and transparent at Blip,” he adds.

As with many of the non-YouTube platforms, Blip has historically struggled with capturing and keeping an audience at the scale that YouTube has. But this type of hyper-social, engaging strategy could work for the video network, especially around cult favorites like “Hipsterhood,” which could have the potential for “transmedia” expansion or multi-platform activations.

“It still feels like online video has this vast wealth of untapped potential in terms of creativity and innovation. I’m looking forward to spinning that up and helping people do great work.”

 

Tags: , , , , ,


Read today's digital video news stories

Quick Breaks 4.17.15: Maker Goes to ABC; Netflix Series Gets...

DJ Steve Porter Collabs on Fear Factor web series with Endemol

Endemol Beyond USA Taps DJ Steve Porter for ‘Fear...

Ticketmaster releases original web series on YouTube, Access Granted

Ticketmaster Releases Original Web Series, ‘Access...

Anna Akana on Ear Biscuits

Anna Akana: A True Filmmaker on YouTube

Digital video industry news today

Friday 4.17.15: News to Know

Fusion debuting new series on Snapchat Discover

Fusion to Debut Five New Series on Snapchat Discover

VidCon 2015 has named its keynote speakers

Vessel, Twitter, GoPro Execs to Keynote VidCon 2015

Vessel raises some $$$

Vessel Raises $57.5 Million in Series B Funding Round

Read today's digital video news stories

Quick Breaks 4.16.15: Rightster Working with Fox; CBS Launches...

online video terms to die

9 Online Video Terms That Need to Die (Including ‘Online Video’)

Jillian Michaels sues over YouTube videos

Jillian Michaels Sues Lionsgate for Making Money Off Her Videos...

Gannett and ViewLift to launch sports digital video service

Gannett & ViewLift Working on Digital Sports Video Service

Side Effects by AwesomenessTV

AwesomenessTV’s ‘Side Effects’ Movie to Debut on E!

Digital video industry news today

Thursday 4.16.15: News to Know

College Sports will be on Verizon Wireless phones later in 2015

Verizon to Put ESPN, CBS College Sports Content on Mobile

AOL On

AOL & GME UK Partner on Original Series for AOL On

Korean films now on Facebook thanks to Walla and CJ Entertainment

CJ Entertainment & Walla Bring Korean Films to Facebook

Read today's digital video news stories

Quick Breaks 4.15.15: Refinery29 Show on Milk VR; DigiTour Hires...

Smosh: The Movie

AwesomenessTV & Defy’s ‘Smosh: The Movie’...

Netflix releases Q1 2015 earnings report

Netflix Gained 4.9 Million Subscribers in Q1 of 2015

Raymond & Lane YouTube web series

Web Series Wednesday: Two Is Better Than One

maker

Maker Studios to Go Streaming on CanalPlay in France

Mark Lopez was hired at Univision Communications

Univision Communications Hires Former Google Exec to Manage Digital

Digital video industry news today

Wednesday 4.15.15: News to Know

New series "Our Planet" is coming to Netflix in 2019

New Series from ‘Planet Earth’ Creators Coming to...

Orange Is the New Black will get a fourth season on Netflix

Netflix Orders Fourth Season of ‘Orange Is the New Black’

vice

Vice Announces One-Hour Live Music Series with Live Nation

AwesomenessTV

AwesomenessTV to Push Internationally, Announces First Verizon Series

DreamWorks Dragons, the series, is coming to Netflix

‘DreamWorks Dragons’ Series to Debut on Netflix June 26

Read today's digital video news stories

Quick Breaks 4.14.15: Paul Feig’s Yahoo Series Launches;...

Jerry Seinfeld at Crackle 2015 Upfront

Crackle’s James Smith on Being the Best of Both Worlds in...

Digital video industry news today

Tuesday 4.14.15: News to Know

Watch hip-hip documentary "Shake the Dust" on Vimeo

International Hip-Hop Documentary Now on Vimeo on Demand

PopSugar to be acquired...?

Japanese Rakuten Might Acquire PopSugar for $580 Million (Report)

crackle upfronts

Crackle to Look More Like TV, Intros First Animated and...

Yahoo_new

LEAK: Yahoo Shutters Video Platform for Creators One Year After...

Periscope is Twitter's live-streaming video app

Hearst Live-Streamed ‘Bedtime Stories’ with Periscope

VideoElephant partners with SpotXchange

VideoElephant, SpotXchange Partner to Bring Publishers Content...