Exclusive: Blip Steals Mohney from Tumblr for New Senior Role - VideoInk
 
 

Exclusive: Blip Brings Mohney Over from Tumblr for New Senior Role

/ Jul 10, 2013

ChrisMohney

Look at Blip over the last few months and you’ll find a company that is making big moves. So far this year, the video company has unveiled partnerships with YouTuber Ray William Johnson and My Damn Channel; a licensing and distribution deal with FremantleMedia for its formerly-YouTube-funded channel The Pet Collective; a strong slate of programming; and the hiring of Jason Krebs, an alum of The New York Times, Conde Nast, and Tremor Video, as its new president of sales and marketing.

Today, the digital video network is expanding its senior executive team, with the announcement that longtime media, publishing, and tech vet Chris Mohney is joining Blip in the newly created role of vice president of programming. Mohney departed Tumblr in April, where he served as the blogging network’s editor-in-chief.

In the new role, Mohney will be responsible for managing the “editorial and programming direction for Blip.com and Blip content across the web and all digital platforms” worldwide.

More specifically, though, Mohney is hoping his years of experience in writing and editing for major publications like Blackbook and Gawker will help Blip push the envelop across a “variety of genres and formats” by “working with existing creators to build out original content in both video and non-video formats,” he told VideoInk via email.

Blip has owned and operated its destination site since launching it in 2005 under the leadership of founders Dina Kaplan and Mike Kudack, who have both since left the company. It will be interesting to see how Blip leverages its blog and already populated digital platform to build an editorial voice around the series and shows it produces or licenses.

“My goal is to support content production (in-house and otherwise) and overall product evolution, making sure those teams can take advantage of every possible opportunity,” Mohney tells us. “What I found most intriguing about working at Tumblr was interacting with the community (both creators and audience) in terms of support, collaboration, and encouragement. I want to make those kinds of connections even more direct and transparent at Blip,” he adds.

As with many of the non-YouTube platforms, Blip has historically struggled with capturing and keeping an audience at the scale that YouTube has. But this type of hyper-social, engaging strategy could work for the video network, especially around cult favorites like “Hipsterhood,” which could have the potential for “transmedia” expansion or multi-platform activations.

“It still feels like online video has this vast wealth of untapped potential in terms of creativity and innovation. I’m looking forward to spinning that up and helping people do great work.”

 

Tags: , , , , ,


NATPE

NATPE Sets Digital ‘Market Within a Market’ for 2015...

RaceCars

‘Tuerck’d’ Races Towards Its Third Season on...

Ipad

Cinedigm Releases Docurama App on iOS

Chromecast

Google Chromecast Adds Content from Disney, Twitch, DramaFever

wedlock1

Vimeo Acquires Mark Duplass-Starring Comedy Series...

FoxSportsDigital_SportingNews

New Fox Sports-Sporting News Digital Network Tops...

Roku

Roku Hits 10 Million Sales in the US

amazonstudios

Amazon Orders Kids’ Soccer Comedy Pilot

Screen Shot 2014-09-16 at 11.01.58 AM

The Scene’s New Docu-Series Follows Collegiate Porn Star

judd apatow 2

Netflix Snags Judd Apatow Comedy Series ‘Love’

veronicamars

‘Veronica Mars’ Digital Spinoff Arrives on CTV Extend

NewsToKnow

Tuesday 9.16: News to Know

indigenous_6

WIGS Co-Creators Launch New Digital Studio, Backed by Some Big Names

machinima daniel tibbets

Machinima Names Daniel Tibbets Chief Content Officer

MarioVSDk

‘Epic Rap Battles’ Might Have a Rival in YouTuber...

scott_glenn

Scott Glenn Will Mentor Daredevil in Upcoming Netflix Series

300_sunnyside

Comedy Central Launches Latest Web Series ’300 Sunnyside’

Cord_Cutting_AList

Cord-Cutting Continues to Grow

Betty_Who

New Vevo Series Showcases Emerging Musical Talent

Evan_Bregman

Electus Exec Evan Bregman Joins Portal A to Head Original Content

Scion_Sessions

Blue Ant Media Rolls Out Branded Music Video Series

mike_the_knight

Hulu to Premiere New ‘Mike the Knight’ Film Prior to...

aljazeera

Al Jazeera Launches a Mobile-Only News Network

AOLadvertising

Programmatic Video Advertising on the Rise, Says New AOL Study

pewdiepie

Major League Gaming Nabs PewDiePie’s Podcast...

animalist lizard

Animalist’s New Web Series Invites You to Meet the Gila Monster

NetFrance

Netflix Inks Carriage Deal with Bouygues on Launch Day in France

NewsToKnow

Monday 9.15: News to Know

Top5_Football

Top 5 Emerging Football Channels on YouTube

RLtimecapsule_01

Rhett & Link Predict the Future of Video on ‘Ear...

Alist_image

YouTube Isn’t the Only Video-Marketing Game in Town

Intour_tacoBell_01

Taco Bell to ‘Headline’ (Sponsor) Fullscreen’s...

Endemol_02

Endemol Beyond USA Hires Rico Martinez to Run Programming

syndicado

Digital Distributor Syndicado Acquires Bunch of Films at TIFF

hispanics online video

DirecTV Will Also Go Over-the-Top, Starting with Hispanic Audiences

Legend of Korra

Nick’s ‘Legend of Korra’ Goes Digital for Season 4

BrokenTV

TV v.2014: ‘When the Walls Come Crumblin’...

NewsToKnow

Friday 9.12: News to Know

Dan_Patrick

Dan Patrick Gets Ready for ‘Sports Jeopardy’ (Teaser)