‘BRKDWN’ Back for a Second Season on YouTube and Bounce TV
Bunim/Murray Productions, the company behind popular reality shows like “Project Runway” and “Keeping Up with the Kardashians,” is premiering the second season of entertainment news show “BRKDWN” on YouTube today — a day after the show made its TV debut on Bounce TV.
Like other news-and-commentary programs, “BRKDWN” covers the top pop-culture stories as well as notable trending topics on social media.
What makes it different, though, is that “BRKDWN” also has a TV version of it airing on Bounce TV, a network for African American adults that reaches 71% of TV homes in the US.
Both versions of the show are produced by Bunim/Murray, BMP Digital (its in-house digital arm), and Alchemy Networks, a digital content network focusing on urban/lifestyle programming. Though they share a single a production team, the producers go out of their way to note that each version operates differently from the other — with the web edition of “BRKDWN” apparently featuring more edgier, topical content.
Hosted by Cynthia LuCiette and Jon Scarlett, the second season will also welcome three YouTubers as new on-screen personalities: Ricky Shucks (more than 380,000 subscribers and over 20 million views); Shanna Malcolm (535,000+ subscribers and 27+ million views); and Deshawn Raw (422,000+ subscribers). It’s a blatant bid to help increase subscribers and views for the show, both online and on TV. Daniel Tibbets, SVP of digital media at Bunim/Murray, says as much in a statement during the announcement. Not that there’s anything wrong with that — in fact, collaboration is often cited as one of the biggest factors in building your profile on YouTube.
New episodes of “BRKDWN” will be made available online every Tuesday and Thursday — though the show’s sister web series, “Red Hawt Gossip,” which is also hosted by LuCiette, bows new episodes every Monday, Wednesday, and Friday.