Collective Digital Inks Pact with UKF, An EDM-Focused YouTube Network

/ Jul 29, 2013


Collective Digital Studio has struck a deal with UKF, an owner and operator of an electronic dance music-focused network of channels that claims to be the largest on YouTube.

The partnership is aimed at increasing content production for UKF as well as locking up brand integration deals and creating custom branded content with a focus on supporting independent EDM musicians and record labels. With that in mind, CDS and UKF plan to roll out a consistent programming schedule that encompasses music videos, interviews, and other types of video content, all designed to increase UKF’s coverage of EDM music and culture.

The deal also helps CDS’ goal of reaching Millennials across all screens and platforms. Alex Angeledes, chief revenue officer, says that CDS currently reaches one in six Millennials on and off YouTube, calling it one of the biggest ways CDS differentiates itself from its competitors. This deal gives CDS an anchor property from which it can build out music-based entertainment properties for this audience.

CDS and UKF will look to help create new revenue streams for up-and-coming EDM artists. This includes pursuing deals with brands as well as partnering with creators already signed to CDS’ network including Annoying Orange, Epic Meal Time, and FreddieW.

As part of the deal, UKF’s 21-year-old founder, Luke Hood, will continue to oversee UKF channels and content.

“With UKF I’ve always had the goal of exposing independent electronic musicians to the world,” said Hood in a statement. “With this partnership I wish to further support artists and labels by securing funding from brands in order to support new videos, albums, remix projects, and live performances in a manner in which both the advertiser and musician wins.”

UKF currently reaches 5.6 million subscribers and has accumulated more than 1.4 billion views across its YouTube channels. The company says it also reaches more than 3 million fans across all of its other social channels. It launched in 2009 with two dedicated bass music channels: UKF Dubstep and UKF Drum & Bass.

UKF is owned by AEI Media, a London-based music and media company that produces original content as well as live events.

Tags: , , , , , , , ,

Amazon Logo

Amazon Greenlights Three Comedy Pilots as Series


How the Cartoon Network Combined the Best of VOD and Linear TV...


Jukin Media Goes Viral for Brands with Ethos Division Launch

Streamy Awards

Streamy Awards Trade In VH1 for YouTube, Again

Industry Tickets Selling Fast!
Click above to lock in your registration for VidCon 2015!

Matching Ads to Videos Not So Simple, According to Zefr’s...


Plug Pulled on Canadian SVOD Service Shomi


What’s Trending on the Twitter Sale

Machinima Logo

Machinima Teams with SiriusXM for Daily Esports Radio Show


AwesomenessTV, Vice, Complex to Power New HearstLive...


VIDEO: ‘Dirty 30’ Confessions with Stars Hart,...


Facebook Says It’s Sorry It Vastly Overestimated Video...


Pilgrim Media Group CEO Craig Piligian (‘The...


Heroes or Rats?: YouTube Unveils New Program for Creators Who...

Vessel says it's doing well in its first month

Why Verizon is Pursuing Vessel, the...


How Canvs Media is Harvesting Emotional Insights on YouTube,...


Marlon Wayans Getting ‘Naked’ for Netflix with Regina Hall


HuffPost RYOT Launching Virtual Reality Comedy Series and News...


YouTube Launches #voteIRL Campaign Targeting Digital-First Generation


How Top YouTubers (incl. Tyler Oakley & Meghan Rienks)...


Charlie Sheen to Star in Crackle Feature ‘Mad Families’


Gunpowder & Sky Buys Distributor FilmBuff As Vision for...


Toy Freaks Top Viewed YouTube Channel in August According to...


Emmy Wrap-Up 2016: Jeffrey Tambor (‘Transparent’)...


Twitter Scores 2.1 Million Viewers for Thursday Night Footall Kickoff


Vloggers Not Unique Snowflakes: 90 Million Flag YouTube Videos...

Mode Media

‘Billion Dollar Startup’ Mode Media Shuts Down


Who Is Winning The Marketing Revolution And Why?


Netflix Orders ‘She’s Gotta Have It’ Series...


What Is ‘Swedish Dicks’ and Who Is Selling It?


How GMC is Using the AOL Series ‘Seamlessly She’...


Liberty Global to Put Netflix on Set-Top Boxes in 30 Countries


Getting to the Spine of VR’s Monetization Challenges with...


Meredith Hosted Its Own “Front” Stacked with 20 New Series


Verizon and Hearst Move and Seriously.TV Under...


Twitter Launches Live Streaming Apps for Amazon Fire, Apple TV...

YouTube Community

YouTube Fights Back Against Social Media Rivals with Community Feature

Casual Hulu

Vimeo Opening Television Store with Lionsgate Content, Launching...

A Perfect Day in LA Tastemade Jaunt VR Virtual Reality

From Donuts to Malibu, Tastemade and Jaunt Get Immersive in...

Defy Media

Defy Media Close $70 Million Series B Funding Round

YouTube Space LA Halloween Set 2016

YouTube Spaces Team with Jason Blum (‘The Purge’)...