Conde Nast Looks at Self (Magazine) for Eighth Video Channel

/ Feb 5, 2014


After a few months off, Conde Nast Entertainment is back to expanding its digital video network and original content slate. The film/TV/video entertainment division of Conde Nast has launched a video channel for Self magazine, a rag geared toward providing women with health, fitness, and lifestyle how-to content.

The eighth addition to Conde Nast’s growing digital video network, the Self channel is going live with four original series, many of which focus on workout tips and losing weight:

Girl vs. Sweat”: Funny ladies. Serious workouts. Tears — of laughter. Self’s favorite comedians take on the latest fitness trends: think Soul Cycle, CrossFit, The Bar Method, Physique 57, and more. Who will win — girl or sweat? You will, by being inspired to try the latest craze.

5 Ways To…”: Reach your body goals. Whether you want toned arms, lean legs, or flat abs, Self’s trainers can get you fitter faster with the most effective workout moves. But only five of them — we promise.

Burn 100”: Lose weight in a video! Follow along with these bite-sized workouts from top trainers to torch calories anywhere, anytime. No couch potatoes in sight.

“Which Is Worse…”: An animated series straight from one of Self’s most popular editorial features. Quizzy, shareable episodes reveal the “who-knew” answers to some everyday health dilemmas. Like, is it worse to not eat veggies at all, or drown them in butter or cheese? (Hint: Pass the cheese.)

As with other CNE-operated channels, Self’s video programming will be available on the magazine’s website and branded YouTube channel, and will be syndicated to platforms like AOL and Dailymotion.

The team behind Self will look for ways to integrate video into the print and digital magazine experience, and vice versa. “There are limitless ways for our editors to integrate the print, digital, mobile, video, and social experiences,” says Lucy Danziger, editor-in-chief at Self. As an example, she points to the launch-series “Which Is Worse,” which is based on a popular feature in Self magazine. “Great ideas and execution are platform agnostic these days, customized to all the ways the reader wants to engage with Self in whatever time and with whatever device she chooses,” says Danziger.

Last year VideoInk named Conde Nast as the Video Publisher of the Year. Click here to read why.

Other Conde Nast magazine brands with their own video channels include GQ, Glamour, Style, Wired, Vogue, Teen Vogue, and Vanity Fair. The eventual goal, as often described by the CNE team, is to have a companion channel for each Conde Nast magazine brand.

The Self channel launch is being sponsored by J&J Consumer Companies Inc. brands Aveeno, Listerine, and Neutrogena.

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