Defy Media Exec Jordan Levin Close to Joining Xbox

/ Feb 12, 2014

jordanlevin

Jordan Levin, one of the top executives at Defy Media as well as the current chairman of the board at NATPE, could be bound for Xbox.

According to multiple sources familiar with the situation, Levin is close to accepting a new gig at Xbox. It’s described as a senior-level position that includes oversight of programming for the Microsoft unit.

It’s unclear at the moment what his title would be, but sources tell us that several units would report into Levin, who himself would serve as Nancy Tellem’s number two. These units include teams led by Jada Miranda (SVP of creative), Lydia Antonini (SVP of Innovation Labs), and Ari Mark (head of unscripted programming).

Tellem is Microsoft’s president of entertainment and digital media, and has been the leading force behind Xbox’s shift into premium original programming.

Levin joined Defy Media back when it was still Alloy Digital, which in 2012 acquired his TV-and-digital management and production company Generate. After the acquisition, Levin kept his title as CEO of Generate, which has since operated as a standalone business unit within Alloy/Defy.

In the past year or so, Xbox has made a big push into producing original programming for its Xbox Live platform. It began with Xbox Entertainment Studios’ first major project, a still-in-production TV series from Steven Spielberg based on Microsoft’s blockbuster “Halo” game franchise. Since then, the company has picked up shows like “Every Street United,” an unscripted soccer series from Mandalay Sports Media, and signed a multi-film deal with Lightbox, a new non-fiction content studio from the producer of “Man on Wire.”

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