EXCLUSIVE: Kid President Hits Campaign Trail – Brings John Green’s “Art Assignment” To Elementary Schools Nationwide

/ Feb 2, 2015

KP

Timed to this week’s release of Kid President’s Guide to Being Awesomea new book set to inspire kids and people to achieve awesomeness, the Kid President team, 11 year old Robby Novak, Brad Montague and SoulPancake, are hitting the “campaign trail” to hand deliver what will likely be every kid’s most awesome “Art Assignment” to elementary school students across the United States.

In collaboration with New York Times best selling author and famed YouTube creator John Green, Kid President (11 year-old Robby Novak) and the SoulPancake team, will bring #60, in the book, “throw a pop art show” to life as part of Green’s PBS Digital-produced, educational show “Art Assignment,” which is led by Green’s wife Sarah Urist Green. In an effort to not only promote the new book, Kid President creator Brad Montegue and Novak wanted to put the lessons from the book into practice by helping elementary school students learn a bit more about “art, self-expression, and making the world more awesome” the team told VideoInk.

As part of the pop up experience and promotional tour, lucky elementary students will be shown a one of a kind episode of “Art Assignment” and will be invited to participate in the pop up installation being called “Movement Telephone.” But KP and crew aren’t just going analog on this promotional tour. Fellow well known YouTuber stars Glozell, Mamrie Hart, EvanTubeHD and Mike Falzone are also set to bring items from the Guide to Being Awesome to life throughout their videos this week.

This is a book tour that definitely breaks with convention and Kid President may just be orchestrating the most genius campaign trail by combining what has historically worked for successful YouTube book launch – integrating offline and online components into the promotional burst. Kid President’s online presence accounts for over 75 million views on YouTube built from a single video that went viral consisting of Novak giving the world a pep talk. Since then, the Kid President team has committed themselves to creating and distributing true stories, both online and via their television show “Declaration of Awesome,” of real kids and inspirational people.

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