The Fine Brothers and Nick Cannon Adapt 'React' Franchise for Nickelodeon in Pilot Deal | VideoInk

The Fine Brothers and Nick Cannon Adapt ‘React’ Franchise for Nickelodeon in Pilot Deal

/ Feb 19, 2014

FineBros2

Benny and Rafi Fine, YouTube creators known as The Fine Brothers, are developing a show for Nickelodeon based on their popular “React” franchise.

According to multiple sources familiar with the plans, the Fine Brothers partnered with Ncredible Entertainment, a multi-platform production studio founded by actor/musician/producer Nick Cannon, to produce a pilot for a half-hour comedy show for Nickelodeon.

The show, which we’re told is either titled “React to This” or “React to That,” is based on a series of videos the brotherly duo already produces on YouTube. In these videos, the Fine Brothers film people from various age groups — kids (“Kids React”), teens (“Teens React”), the elderly (“Elders React”) — responding to a popular or trending viral video clip. For instance, there exists “Elders React” episodes of old people watching Ylvis’ “The Fox” and the phenomenon known as “twerking.” These videos consistently get millions of views on YouTube.

Per sources, a pilot for the TV version of “React” has already been produced. One source claims that Nickelodeon plans to pick up 13 episodes.

The Fine Brothers, who have more than 7.2 million subscribers on YouTube, are repped by WME and currently networked with Fullscreen.

The duo signed with Fullscreen in December of 2013, with an eye toward producing projects for platforms other than YouTube, including television.

At the time, Fullscreen CEO George Strompolos told Variety: “We look at the Fine Bros. as top-tier showrunners of the YouTube generation…They have the audience, the fan base and the proven track record, so we’re very much interested in developing programming with them for the internet and TV.”

It’s unclear at the moment if or how much Fullscreen is involved with the Ncredible/Nickeloden deal.

That said, Strompolos’ characterizations of the brothers as “showrunners” is accurate. The duo produces the multi-season “MyMusic” transmedia show. If you take away the program’s various social elements, it’s also available to watch in a TV-length episodic format.

Tags: , , , , , , , , , ,


cricket world cup

ESPN Pitches Subscription Streaming Service for Cricket World Cup

Monty

Rooster Teeth’s Monty Oum in ‘Dire Condition’

IG

Hosts Adam Kovic, Bruce Greene Leave Machinima’s...

Snapchat Discover 1-27-15

Snapchat Is Making Its Own Shows, Too

superbowl

Super Bowl Advertising Is No Longer Just About the Big Game

Rainn Wilson Ear Biscuits 1-29-15

Rainn Wilson on SoulPancake’s Spiritual Journey on YouTube

UKYouTube

European MCNs: The Dawn of a New Era?

AOLadvertising

AOL Canada to Launch In-House Video Studio

NewsToKnow

Friday 1.30.15: News to Know

Snapchat Discover 1-27-15

What You Need to Know About Snapchat Discover

crackle_throwaways_dillon

Crackle Premieres Jeremy Renner-Produced Movie ‘The...

Aziz Ansari

Aziz Ansari’s Next Comedy Special to Air on Netflix

Cameron Dallas Expelled

AwesomenessTV’s ‘Expelled’ Movie Starring...

Copa90 KickTV

MLS Sells KickTV to Copa90, Creating Premium Soccer Video Network

Marvel Jessica Jones 1-29-15

Rachael Taylor to Play the Best Friend in Netflix’s...

Kin Community 2

Kin Community – A Digital Entertainment Company of the Future

Samsung Gear VR 1-6-15

Qantas Flies the Digital Skies with Gear VR Partnership

Comedy Central Roustabout Show 1-29-15

Comedy Central’s CC:Studios Greenlights Five New Series,...

NewsToKnow

Thursday 1.29.15: News to Know

ijustine3

Justine Ezarik, Shane Dawson, Connor Franta to Appear at BookCon

barcroftmedia

Barcroft Media to Produce Six Documentaries for Digital, Then TV

Amazon Catastrophe

Amazon Nabs Exclusive US Rights to Rob Delaney’s...

Nickelodeon

Nickelodeon to Launch Standalone SVOD Service in February

wet hot american summer

Netflix’s ‘Wet Hot American Summer’ Adds Jon...

tough season onion

Web Series Wednesday: In Honor of Super Bowl Sunday…

Screen Shot 2015-01-28 at 3.52.53 PM

Discovery’s New Form Digital Debuts New Series on AOL

Visible Measures True Reach Video Ad

A New Site Wants to Show You the ‘True Reach’ of a...

SuperBowlAds_2

Watch and Rate This Year’s Super Bowl Ads with Us

SlingTV

Sling TV Is Practically a Must-Have for Cord-Cutters

NewsToKnow

Wednesday 1.28.15: News to Know

VHX_TV

Don’t Count Out International Markets in the Growth of OTT Video

SnapperHero

AT&T to Launch Superhero Series, Starring YouTubers, on Snapchat

theorchard

The Orchard Nabs TV, Digital Rights to Nancy Spielberg-Produced...

YoutubeSpaceLA

CNE, Discovery, and Others to Shoot at US YouTube Spaces

mommyBloggers

There’s a New YouTube MCN for ‘Mums’ Based in the UK

popcornflix

Streaming Service Popcornflix Reaches 10M Downloads

CNE

Sundance: CNE Buys Three Short Films for The Scene

BestFriends_Alist

Mobile Game ‘Best Fiends’ Finds Success with the...

Wemo VR 1-27-15

Sundance: Wemo and Seed & Spark Offer Grants for VR Filmmakers

Louis CK

Louis CK Releases His Latest Comedy Special Online