The Fine Brothers and Nick Cannon Adapt 'React' Franchise for Nickelodeon in Pilot Deal | VideoInk
 
 

The Fine Brothers and Nick Cannon Adapt ‘React’ Franchise for Nickelodeon in Pilot Deal

/ Feb 19, 2014

FineBros2

Benny and Rafi Fine, YouTube creators known as The Fine Brothers, are developing a show for Nickelodeon based on their popular “React” franchise.

According to multiple sources familiar with the plans, the Fine Brothers partnered with Ncredible Entertainment, a multi-platform production studio founded by actor/musician/producer Nick Cannon, to produce a pilot for a half-hour comedy show for Nickelodeon.

The show, which we’re told is either titled “React to This” or “React to That,” is based on a series of videos the brotherly duo already produces on YouTube. In these videos, the Fine Brothers film people from various age groups — kids (“Kids React”), teens (“Teens React”), the elderly (“Elders React”) — responding to a popular or trending viral video clip. For instance, there exists “Elders React” episodes of old people watching Ylvis’ “The Fox” and the phenomenon known as “twerking.” These videos consistently get millions of views on YouTube.

Per sources, a pilot for the TV version of “React” has already been produced. One source claims that Nickelodeon plans to pick up 13 episodes.

The Fine Brothers, who have more than 7.2 million subscribers on YouTube, are repped by WME and currently networked with Fullscreen.

The duo signed with Fullscreen in December of 2013, with an eye toward producing projects for platforms other than YouTube, including television.

At the time, Fullscreen CEO George Strompolos told Variety: “We look at the Fine Bros. as top-tier showrunners of the YouTube generation…They have the audience, the fan base and the proven track record, so we’re very much interested in developing programming with them for the internet and TV.”

It’s unclear at the moment if or how much Fullscreen is involved with the Ncredible/Nickeloden deal.

That said, Strompolos’ characterizations of the brothers as “showrunners” is accurate. The duo produces the multi-season “MyMusic” transmedia show. If you take away the program’s various social elements, it’s also available to watch in a TV-length episodic format.

Tags: , , , , , , , , , ,


WSW_11

Web Series Wednesday: Scare Yourself This Hallows’ Eve

ulive

Jeff Meyer and Lisa Choi Owens Exit Scripps Networks’ Ulive

Xbox_Tellem

Nancy Tellem and Jordan Levin Leave Xbox

Director_Dailydot

Director Credits YouTube for Box-Office Success

RichieRich_ATV_Netflix

Netflix Orders ‘Richie Rich’ Series from AwesomenessTV

BravoMedia

Bravo Names Jonathan Hills VP of Digital Media

PBS

PBS Digital Studios Inks First ‘Major Co-Production...

PortalA_Niche

Portal A Finds Its ‘Niche’ with Social Talent Network

VProudTV

VProud Launches ‘Safe Space’ Video Network for Women

Screen Shot 2014-10-29 at 11.49.50 AM

Streaming on Connected-TVs Continues to Rise (Study)

Screen Shot 2014-10-29 at 11.05.03 AM

New Series on The Scene Explores Cardboard Arts & Crafts

Screen Shot 2014-10-29 at 10.29.48 AM

Watch a Teaser for Netflix’s First Historical Drama...

WhistleSports

Digital Sports Network Whistle Sports Raises $7M from BSkyB

Villian_Alist

Disney Villains Count ‘Scars’ (Video)

BrokenTV

FCC Chairman Proposes a New Definition of MVPD to Include...

Screen Shot 2014-10-28 at 4.33.41 PM

New Golf Digest Show on The Scene Glows in the Dark for Halloween

Shine_COre_endemol_01

Endemol-Shine-Core Media Joint Venture Assigns North American Bosses

AmazonBox

Amazon to Debut First Live-Action Original Kids Series in November

Screen Shot 2014-10-28 at 3.31.45 PM

Live Broadcasting Site YouNow Now Offers Partner Program

YouKuTudou2

Endemol and Youku Tudou Bring ‘Big Brother’ Reality...

Tumblr

Now on Tumblr, Autoplay Video Ads by Hulu, Universal, and More

Vimeo_money

Vimeo Is Also Planning a Subscription Video Service

PBS

PBS Kids Debuts New Series Online Before TV Premiere

Screen Shot 2014-10-28 at 11.06.25 AM

The Next YouTube Space Destination Is…Brazil

NewsToKnow

Tuesday 10.28.14: News to Know

Youtube_003

YouTube Considers Paid, Ad-Free Subscriptions

Driver Digital Roku

Driver Digital Brings Family-Friendly Channels to Roku

Vimeo

Vimeo Inks Distribution Pact with Cinedigm, Beginning with...

Screen Shot 2014-10-27 at 12.40.53 PM

Animal Planet Live Trapped a ‘Zombie’ for Halloween

MobileVideo_alist02

How Mobile Video Factors into the Future of Brand Marketing

NYT_Video

The NY Times’ Video Presence Just Got Bigger

Twitter Video

Watch While You Tweet: Twitter Now Features Dockable Videos on Mobile

Tim Hincks Endemol

Tim Hincks Named President of New Endemol-Shine-Core Group

YouTubeHalloween

Guillermo del Toro Spooks Up YouTube Space LA for Halloween

TinyRiot

Tiny Riot Options Brooklyn-Based Digital Comedy Series

stylehaul

RTL Group Close to ‘Hauling’ in StyleHaul —...

CNE

Conde Nast Reshuffles Digital and Video Teams

Screen Shot 2014-10-27 at 11.48.58 AM

Watch a Sneak Peek of Chelsea Peretti’s Netflix Comedy Special

NewsToKnow

Monday 10.27.14: News to Know