EXCLUSIVE: First Project from What’s Trending and Marriott Development Deal Emerges
This past weekend, Marriott Content Studio and What’s Trending released their first co-production featuring YouTube talent, including Jeana from PrankVsPrank, Louis Cole (FunForLouis), Tom from TheSyndicateProject, Steve Zaragoza from SourceFed, and Meghan Camarena (Strawburry17), as they live out their bucket list items in cities like New York City, Shanghai, and San Francisco.
The project marks the first to come from the earlier announced development deal between the two companies.
“As the world’s largest travel company, our goal is to own the travel lifestyle with content from the time someone is thinking about a trip to the time they get home and all of the things they experience from food, to art, to music, and beyond,” said David Beebe, vice president, creative + content marketing, global marketing for Marriott International, over email.
And while neither What’s Trending nor Marriott would confirm the long term production plans for this particular format, both indicated that the likelihood of multiple binge-released videos is high.
“One of the key strategies of the Marriott Content Studio is to partner with and enable the creative community to do what they do best – create compelling story driven content in all formats across all screens,” added Beebe.
What does that mean for What’s Trending, which built its business around live programming and live event activations?
“What’s Trending had been looked at in various ways as we’ve iterated over the years as a show, as a site, as an online hub, and a YouTube channel but in 2015, we’re looking to take the brand even farther into branded entertainment and more agency services,” said Shira Lazar, co-founder and the face of What’s Trending.Tags: David Beebe, Marriott, marriott content studios, Meghan Camarena, prank vs prank, Shira Lazar, Strawburry17, TheSyndicateProject, What's Trending