Fullscreen to Buy Rooster Teeth

/ Nov 10, 2014

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Fullscreen is acquiring Rooster Teeth, the Austin-based production company, YouTube channel, and YouTube network led by Matt Hullum and Burnie Burns.

Financial terms of the deal were not disclosed, but Fullscreen says it plans to “enhance” Rooster Teeth’s already-robust live events and merchandise businesses, as well as integrate the gaming and culture brand into its technology and ad infrastructure.

Also as part of the deal, Fullscreen will support the production of Rooster Teeth content, including existing hit series as well as the development of new premium formats. In the past decade, Rooster Teeth has been behind some of the most popular content on the web, including “Red vs. Blue,” “RWBY,” “The Gauntlet,” and “The Slow Mo Guys.” The company also produces live-action shorts, and is currently working on its first feature-length film, “Lazer Team.”

Beyond content, Rooster Teeth also organizes RTX, an annual convention celebrating gaming and internet culture. The expo attracted more than 30,000 attendees in its third year. This is a new, core focus for Fullscreen, which most recently produced its first major creator-centric live event.

Overall, the appeal of Rooster Teeth is clear. The company has a huge fan base (8 million subscribers on their main YouTube channel alone), who travel well, and are willing to pay for merchandise and content. (For instance, “Lazer Team” is possible largely due to a $2.5 million Indiegogo crowdfunding campaign.)

Following the acquisition, Rooster Teeth will continue operating as a subsidiary in Austin, with Hullum remaining as CEO and Burns as creative director.

Earlier this year, Fullscreen sold a majority stake to Otter Media, an over-the-top video-focused joint venture from AT&T and The Chernin Group.

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  • WOW! Really interesting too since I was recently having a conversation with someone who said they thought RT would be acquired. Makes sense. Huge loyal and engaged fanbase. Profitable infrastructure already in place with tons of merch. They have their own Con. Tons of creative people on the team. Can’t wait to see where this leads.

  • katep99

    This is a smart move as RT have everything in place already that you could want large fan base and a group of young creative bunch of people who with what this deal will offer can only keep on pumping out good stuff

    As a long term RT viewer mostly for there gaming stuff achievement hunter I am happy about this and cannot wait to see what comes from it hopefully more and bigger content

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