Fullscreen to Buy Rooster Teeth
Financial terms of the deal were not disclosed, but Fullscreen says it plans to “enhance” Rooster Teeth’s already-robust live events and merchandise businesses, as well as integrate the gaming and culture brand into its technology and ad infrastructure.
Also as part of the deal, Fullscreen will support the production of Rooster Teeth content, including existing hit series as well as the development of new premium formats. In the past decade, Rooster Teeth has been behind some of the most popular content on the web, including “Red vs. Blue,” “RWBY,” “The Gauntlet,” and “The Slow Mo Guys.” The company also produces live-action shorts, and is currently working on its first feature-length film, “Lazer Team.”
Beyond content, Rooster Teeth also organizes RTX, an annual convention celebrating gaming and internet culture. The expo attracted more than 30,000 attendees in its third year. This is a new, core focus for Fullscreen, which most recently produced its first major creator-centric live event.
Overall, the appeal of Rooster Teeth is clear. The company has a huge fan base (8 million subscribers on their main YouTube channel alone), who travel well, and are willing to pay for merchandise and content. (For instance, “Lazer Team” is possible largely due to a $2.5 million Indiegogo crowdfunding campaign.)
Following the acquisition, Rooster Teeth will continue operating as a subsidiary in Austin, with Hullum remaining as CEO and Burns as creative director.
Earlier this year, Fullscreen sold a majority stake to Otter Media, an over-the-top video-focused joint venture from AT&T and The Chernin Group.Tags: Acquisitions, fullscreen, MCN, otter media, Rooster Teeth, YouTube Creators