Fullscreen Buys Mobile Video Startup Supernova (Formerly Viddy)

/ Jan 15, 2014

fullscreenlogo

Fullscreen has acquired mobile video app maker Supernova (formerly known as Viddy) for an undisclosed price. In the announcement, the MCN, the largest independent one on YouTube (as measured by comScore), says it will use Supernova’s product and team for “mobile video innovation.”

Supernova’s flagship mobile app, Viddy, allows users to watch, shoot, edit, and share 30-second videos — think of it as an Instagram for video, before Instagram Video was a thing. It was one of the most popular mobile/social video apps around, flying high for much of 2012. In fact, in May 2012, the startup raised over $30 million in Series B financing from the likes of Goldman Sachs and Khosla Ventures.

Unfortunately, the app relied heavily on Facebook’s Open Graph technology and its news feed. This led to trouble when Facebook made changes to its algorithm, making it more difficult for new users to discover Viddy. User growth stalled, and the startup has been pretty much treading water ever since.

That said, this is a good deal for Fullscreen. With the acquisition, Fullscreen now has a new mobile video distribution outlet.

“More than 40 percent of Fullscreen’s total viewership comes from mobile devices, which is up from less than 10 percent just two years ago,” said George Strompolos, founder and CEO of Fullscreen, in the announcement. “With the acquisition of Supernova, we are well-positioned to capitalize on this major shift in consumer behavior through rich mobile video content experiences.”

“Together with Fullscreen, we will create mobile video products that millions of users enjoy,” added JJ Aguhob, co-founder and CEO of Supernova. “We are thrilled to turn our attention toward serving and exciting the thousands of creators in Fullscreen’s global network.”

It’s not clear yet what type of “rich mobile video content experiences” or apps Fullscreen and the Supernova team will create together. But whether these new products serve Fullscreen’s creators or the brands the MCN works with, one thing is clear: It will be an additional revenue stream for Fullscreen, its creators, and its brand partners — and one that Fullscreen wholly owns.

Tags: , , , , , ,


CableCross

FCC Cancels Vote on ‘Unlock the Box’ OTT Proposal

 
lights-out-shoot-blackbox-tv-collab

Collab Signs Horror Channel BlackBoxTV to Network, Partners on...

 
PewDiePie 3-2-15

PewDiePie Expands Revelmode Gaming Slate with DoubleMoose Deal

 
storyful-marketplace

Storyful Launches Viral Video Marketplace

 
Industry Tickets Selling Fast!
Click above to lock in your registration for VidCon 2015!
 
lyor-cohen-youtube-music

Pioneering Hip Hop Exec Lyor Cohen Joins YouTube as Global Head...

 
alpha-legendary-digital

Legendary Digital Reveals Alpha Subscription Service Launch...

 
time-inc-jash

Time Inc. Teams with Digital Comedy Producers Jash for Branded Content

 
Amazon Logo

Amazon Greenlights Three Comedy Pilots as Series

 
cartoon-network-app

How the Cartoon Network Combined the Best of VOD and Linear TV...

 
jukin-media-ethos

Jukin Media Goes Viral for Brands with Ethos Division Launch

 
Streamy Awards

Streamy Awards Trade In VH1 for YouTube, Again

 
zefr-alignment-report

Matching Ads to Videos Not So Simple, According to Zefr’s...

 
shomi

Plug Pulled on Canadian SVOD Service Shomi

 
Twitter

What’s Trending on the Twitter Sale

 
Machinima Logo

Machinima Teams with SiriusXM for Daily Esports Radio Show

 
Hearst

AwesomenessTV, Vice, Complex to Power New HearstLive...

 
dirty-30-hannah-hart-mamrie-hart-grace-helbig

VIDEO: ‘Dirty 30’ Confessions with Stars Hart,...

 
facebook-thumbs-down

Facebook Says It’s Sorry It Vastly Overestimated Video...

 
craig-piligian-pilgrim-media-group

Pilgrim Media Group CEO Craig Piligian (‘The...

 
youtube-heroes-for-change

Heroes or Rats?: YouTube Unveils New Program for Creators Who...

 
Vessel says it's doing well in its first month

Why Verizon is Pursuing Vessel, the...

 
jared-feldman-and-sam-hui-ph-d-at-the-2014-canvs-launch

How Canvs Media is Harvesting Emotional Insights on YouTube,...

 
marlon-wayans

Marlon Wayans Getting ‘Naked’ for Netflix with Regina Hall

 
huffpost-ryot-aol

HuffPost RYOT Launching Virtual Reality Comedy Series and News...

 
youtube-vote-irl

YouTube Launches #voteIRL Campaign Targeting Digital-First Generation

 
tyler-oakley-camp17

How Top YouTubers (incl. Tyler Oakley & Meghan Rienks)...

 
charlie-sheen-anger-management

Charlie Sheen to Star in Crackle Feature ‘Mad Families’

 
filmbuff_videoink_300x250

Gunpowder & Sky Buys Distributor FilmBuff As Vision for...

 
toy-freaks-youtube

Toy Freaks Top Viewed YouTube Channel in August According to...

 
jeffrey-tambor-transparent-amazon

Emmy Wrap-Up 2016: Jeffrey Tambor (‘Transparent’)...

 
Twitter

Twitter Scores 2.1 Million Viewers for Thursday Night Footall Kickoff

 
youtube-sad-face-error

Vloggers Not Unique Snowflakes: 90 Million Flag YouTube Videos...

 
Mode Media

‘Billion Dollar Startup’ Mode Media Shuts Down

 
raised-firsts-branded-tv

Who Is Winning The Marketing Revolution And Why?

 
shes-gotta-have-it

Netflix Orders ‘She’s Gotta Have It’ Series...

 
swedish-dicks-peter-stormare-keanue-reeves-viaplay

What Is ‘Swedish Dicks’ and Who Is Selling It?

 
seamlessly-she-monica-potter-aol-partner-studio-gmc-acadia

How GMC is Using the AOL Series ‘Seamlessly She’...

 
Netflix_new

Liberty Global to Put Netflix on Set-Top Boxes in 30 Countries

 
vincent-cacace-vertebrae

Getting to the Spine of VR’s Monetization Challenges with...

 
meredith_brandfront_videoink_300x250

Meredith Hosted Its Own “Front” Stacked with 20 New Series