Fullscreen Closes Series A Round from Chernin Group, Comcast, and WPP - VideoInk
 
 

Fullscreen Closes Series A Round from Chernin Group, Comcast, and WPP

/ Jun 17, 2013

fullscreen

Fullscreen has closed a Series A funding round led by The Chernin Group, with additional contributions from Comcast Ventures and WPP Digital. While the announcement didn’t disclose the amount that was raised in the Series A round, a report from AllThingsD in April pegged it at $30 million. When reached for comment, a Fullscreen spokesperson declined to confirm the exact amount.

Fullscreen plans to use the new funds to continue developing its SaaS technology, which allows brands, media companies, and content creators to build audiences for videos and channels on YouTube. The company also has his eyes on developing more original content and expanding its presence worldwide. “This influx of capital will help us accelerate our goal of building a global media company, funding new content initiatives, continuing to invest into new technologies, and furthering our rapid expansion into international markets,” said Fullscreen CEO George Strompolos.

It’s interesting to see who the major contributors are in the Series A round. The Chernin Group, an early-stage investor in Fullscreen, has been in the news quite a lot recently as it is one of a growing number of suitors for Hulu. Comcast Ventures is part of the Comcast/NBCUniversal media behemoth, and has employed Fullscreen in the past to grow NBC Entertainment’s presence on YouTube.

“NBC Entertainment was the first network to use Fullscreen to manage and optimize their presence on YouTube and that successful implementation gave us confidence in their platform, company, and team,” said Sam Landman, principal at Comcast Ventures.

Then there’s WPP Digital, the digital investment arm of holding company WPP. Describing why his company chose to invest in Fullscreen, Mark Read, CEO of WPP Digital, said: “Fullscreen’s model offers unique solutions for both brands and talent, and incredible opportunities for collaboration on both sides. Our partnership with Fullscreen will give our agencies and clients new expertise, insights, technology, and access to help connect with consumers on the world’s largest video platform.”

To us, this is another example of a marriage between old media and new media. Companies like The Chernin Group, Comcast/NBCUniversal, and WPP want access to the YouTube audience that Fullscreen provides. And the MCN does have access: Its network encompasses more than 10,000 channels, 150 million subscribers, and 2.5 billion monthly views. Not to mention a technology platform that not only allows clients to not only tap into this network to get their message out, but to also get that message to the right audiences.

For Fullscreen, it now has the money it needs to expand beyond its core products and services to become a full-fledged global media company, which means creating, developing, and owning more original content, which means more money.

 




Culture Machine

Culture Machine Raises Money, Boards Former YouTube Product Head...

jim louderback

Jim Louderback Exits Discovery Digital Networks

MobileTechnology

6 Mobile Technologies Creators and Content Providers Should Try

BBC

BBC’s iPlayer to Strut Out Multiple Shows for London...

vice

Time Warner Out on Vice Media, A+E Networks Buys In (Updated)

FowlerSistersEarBiscuits_01

The Fowler Sisters on How to Deal with Hate Online

Before_going_mobile_02

What Should Video Creators Know Before Going Mobile?

The_Chair

Starz to Stream Episodes of Shane Dawson Series Ahead of Premiere

angrybirdstoons

Angry Birds Maker Rovio Names Next CEO

kendall_rhodes01

Untitled Hires Relativity Exec Kendall Rhodes to Grow Digital Business

TheSpecials_01

Oprah Winfrey’s OWN to Air Webby-Winning Docu-Series...

VideoInkRecap_Aug

Recap! VideoInk Presents… Mobile Video and Vine

Own_image

Oprah Winfrey Network Keeps Growing Its Empire…Digitally

Fred

Lucas Cruikshank and CDS Bring Back ‘Fred’

amazonstudios

The Latest Amazon Pilots Are Here

Marco Polo_04_00101r1

Netflix Sets Premiere Date for ‘Marco Polo’ —...

NetFrance

Netflix’s First French Series Wants to Be Another...

NewsToKnow

Thursday 8.28: News to Know

Native_Ads

The Rise of Native Ads and the Importance of Being Human

WSW_03

Web Series Wednesday: Dark, Eccentric, and Inspirational

US_OnlineVideo

Why Hollywood Can’t Ignore Digital Distribution

Raindance_Web_Fest

What’s in Store for UK’s Raindance Web Fest 2014

PlutoTV

Pluto.TV Adds More Top Digital Video Players to Lineup

Screen Shot 2014-08-27 at 11.40.32 AM

‘Better Homes and Gardens’ Debuts on Portico TV

brian_felsen_01

YouTube Music Monetizer AdRev Names New President

amazon transparent

Amazon to Debut ‘Transparent’ in September

Vimeo

Vimeo Bolsters Library with Slate of New Distribution Partners

CampTakoa

Grace Helbig, Hannah Hart to Host 2014 Streamy Awards

NewsToKnow

Wednesday 8.27: News to Know

Vi_ViewPoints

Tune In to #VIViewpoints! We’re Live!

diamondminecart_maker

Maker Studios Signs Minecraft Guru The Diamond Minecart

CRWN

WatchLoud and Shady Films Dust Off ‘CRWN’ for More...

NETFLIX, INC. BOJACK HORSEMAN

Netflix Is Ready for More ‘BoJack Horseman’

PGA_Tour_Rewind

PGA Tour Ads Wealth of Content to YouTube Channel, For a Fee

Vine_stars

Vine Stars Cameron Dallas and Nash Grier Sign Deal with Gander.tv

MCN

MCNs — Why Do They Matter?