Fullscreen Launches New ‘Mission Control’ for Creators and Brands

/ Jul 9, 2013

fullscreen2

Fullscreen has launched the Fullscreen Creator Platform, a new “mission control” for the network’s roster of creators and brand and media clients to build audiences and monetize content on YouTube.

“This is the culmination of two and a half years of experience in building tools for content creators,” says George Strompolos, founder and CEO of Fullscreen. “Content creation is no longer restricted to select Hollywood studios; it’s happening all around us. Video creators are sort of their own media companies. With the Creator Platform, we are providing a mission control for them to be able to better run their media company.”

The platform comes with a suite of proprietary apps that help creators manage their YouTube presence, including:

  • Scheduler: allows creators to pre-set their video publish times

  • FAM: offers access to a large library of licensed music

  • Gorilla: gives creators the ability to earn additional revenue by participating in sponsorship campaigns

At launch, there are 15 apps within the platform, according to Strompolos, though he leaves open the possibility of adding more apps in the future. “As we come up with new ideas for apps that enhance the value of our relationship with our creators, we will launch them in this new platform,” he says. Some might even come via partnerships with third-party platforms and services.

Other features within the Fullscreen Creator Platform include detailed financial statements on revenue earned from both sponsorships and Fullscreen ad inventory as well as the ability to connect with other creators to collaborate on content.

earnings_img

On the analytics front, the platform provides channel performance stats on the standard YouTube metrics like video views, new subscribers, comments, likes, and dislikes. It also tracks things like viewership patterns, traffic sources, and how actively videos are being shared across social networks like Facebook and Twitter.

stats_img

As for Fullscreen’s brand and media partners, they are creators too, says Strompolos, which means giving them access to the same toolset that Fullscreen creators get to use, in addition to some exclusive “enterprise-level” options. These additional brand-centric features include the ability for brands and media companies to benchmark channel performance against competitors as well as protect their IP via Fullscreen’s content ID and asset management services.

list_builder_img

The Fullscreen Creator Platform also enables brands and media companies to track trending content and identify the most engaging creators across two million YouTube channels (the company determines which channels to track based on level of activity). Ideally, brands and media companies will be able to use this data to plot out their own content strategies as well as potential partnerships with influencers on YouTube. For example, Strompolos said Fullscreen’s partners on the music label side will use this feature to keep an eye on developing artists that are trending on YouTube.

Fullscreen has already built a successful business out of being an intermediary between creators (who have audiences) and brands/media companies (who have money). When Fullscreen announced its Series A investment (for a reported $30 million) from The Chernin Group, Comcast Ventures, and WPP Digital, Strompolos said the money would go toward continued development of its SaaS technology as well as financing new original content initiatives. It looks like now we know where some of that money went to.

If I had to guess, the Fullscreen Creator Platform will allow the MCN to focus on new areas of interest (original content), while continuing to do what it does best, but at greater scale. Strompolos told me that Fullscreen will continue to provide hands-on support to its creators, brands, and media partners. But it’s easy to see how a platform like this will minimize the need for that.

Along with the web-based platform, Fullscreen also launched the Fullscreen Creators iOS app, which will allow its network to access channel performance data while out and about.

Tags: , , , , , , ,


DCNF2016_VideoInk_300x250

The NewFronts Have Deviated from Original Mission, Marking Weird...

 
Meg DeAngelis

How Meg DeAngelis’ ‘It’s a Girl Thing’...

 
AlecShankman_VideoInk_300x250

Digital Dealmakers: Alec Shankman – Shaping the Then, and...

 
Digital video industry news today

News to Know: theAmplify Acquired, Hulu Orders...

 
Industry Tickets Selling Fast!
Click above to lock in your registration for VidCon 2015!
 
Allen_Debevoise_300x250_VideoInk

Power Sixer: Allen DeBevoise Continues to Push Third Wave of Media

 
Webby Awards took place last night!

Five Branded Content Takeaways From the Webby Winners

 
YouTube Money

YouTube Cries Uncle: Videos Will Earn Revenue While Content ID...

 
Jonathan Skogmo, Jukin Media

Power Sixer: Meet Jonathan Skogmo, Jukin Media’s King of...

 
DreamWorks Animation

Controlling Interest in AwesomenessTV in NBCUniversal’s...

 
Wet Hot American Summer Netflix

Netflix Orders More ‘Wet Hot American Summer’

 
Judy McGrath Astronauts Wanted

Power Sixer: Meet Judy McGrath, Astronauts Wanted’s Lead...

 
Amina_Canter_VideoInk_300x250

Digital Dealmaker Amina Canter Is Bringing Traditional Chops to...

 
Studio71 Paramount

Digital Influencer Features Make the Majors with...

 
JC_Cangilla_VideoInk_300x250

Who’s the Man Behind Newform Digital’s Many Deals?...

 
Machinima hired James Glasscock as SVP of Strategy and Business Development

Questions & Answers with 2016 Digital Dealmaker James Glasscock

 
Univision Creator Network

Univision Creator Network Now Has Beauty and Fashion Vertical

 
Flula Borg

YouTube Music Star Flula Borg Signs with Studio71

 
Susanne Daniels

Power Sixer: Meet Susanne Daniels, the Force Behind YouTube Originals

 
JimmyMaymann

Power Sixer: Meet AOL’s Global Kingpin Jimmy Maymann

 
Dealmakers2016_600x250

Introducing the 2016 Digital Dealmakers

 
kendall_rhodes01

Dealmakers 2016: Kendall Rhodes from Untitled Entertainment

 
PowerSixer2016

Introducing the 2016 Power Sixers!

 
FilmStruck

Turner Teams with Criterion for FilmStruck SVOD Service...

 
Jason Goldberg STX Entertainment

STX Taps ‘Punk’d’ Creator Jason Goldberg to...

 
oculus for consumers

How quickly will online video transition to VR?

 
Bret Easton Ellis Fullscreen

‘American Psycho’ Author Bret Easton Ellis Signs Up...

 
Netflix_new

Netflix Begins Production on ‘Okja,’ Sparks...

 
walkinthewoods3-xlarge

Amazon Signs Multi-Year Output Deal with Broad Green Pictures

 
DollarsMoving_VideoInk_300x250

Why Getting TV Dollars to Go Online Is Easier Than You Think

 
INTX_300x250_VideoInk

Why Disruption Is the New Best Friend of the Online Video and TV...

 
Tyler James Williams RePlay New Form Digital Go90

Ex-‘Everybody Hates Chris’ Star Talks Going Mobile...

 
All Def Digital

All Def Digital Launches In-House Creative Agency Targeting...

 
Facebook Live Cafe Latte Tastemade 2

Because It’s Facebook, Stupid: Why Facebook Live is...

 
TrevorStevens_VideoInk_300x250

‘Rock Steady Row’ Feature Gets Picked Up By SUPERGRAVITY

 
Bryan Cranston, Eric Berger, Kate Bosworth and Dennis Quaid at Crackle’s upfront presentation held at the New York City Center on April 20, 2016.

Crackle Unveils Originals Slate, ‘Break-Free’ and...

 
NathanBrown_VideoInk_300x250

Nathan Brown Lands at Discovery Digital Networks

 
RYOT

AOL Acquiring VR Studio RYOT to Bring Immersive Video to...

 
Abrams_Talent_300x250

Abrams Artists Adds Two Talent To Alt Programming Roster

 
Seeso_Logo_VideoInk_300x250

NBC’s Seeso Looks to Boost Audience Via Amazon Prime Deal

 
Tidal

Tidal Announces New Original Series With BET —...