Fullscreen Launches New 'Mission Control' for Creators and Brands - VideoInk

Fullscreen Launches New ‘Mission Control’ for Creators and Brands

/ Jul 9, 2013

fullscreen2

Fullscreen has launched the Fullscreen Creator Platform, a new “mission control” for the network’s roster of creators and brand and media clients to build audiences and monetize content on YouTube.

“This is the culmination of two and a half years of experience in building tools for content creators,” says George Strompolos, founder and CEO of Fullscreen. “Content creation is no longer restricted to select Hollywood studios; it’s happening all around us. Video creators are sort of their own media companies. With the Creator Platform, we are providing a mission control for them to be able to better run their media company.”

The platform comes with a suite of proprietary apps that help creators manage their YouTube presence, including:

  • Scheduler: allows creators to pre-set their video publish times

  • FAM: offers access to a large library of licensed music

  • Gorilla: gives creators the ability to earn additional revenue by participating in sponsorship campaigns

At launch, there are 15 apps within the platform, according to Strompolos, though he leaves open the possibility of adding more apps in the future. “As we come up with new ideas for apps that enhance the value of our relationship with our creators, we will launch them in this new platform,” he says. Some might even come via partnerships with third-party platforms and services.

Other features within the Fullscreen Creator Platform include detailed financial statements on revenue earned from both sponsorships and Fullscreen ad inventory as well as the ability to connect with other creators to collaborate on content.

earnings_img

On the analytics front, the platform provides channel performance stats on the standard YouTube metrics like video views, new subscribers, comments, likes, and dislikes. It also tracks things like viewership patterns, traffic sources, and how actively videos are being shared across social networks like Facebook and Twitter.

stats_img

As for Fullscreen’s brand and media partners, they are creators too, says Strompolos, which means giving them access to the same toolset that Fullscreen creators get to use, in addition to some exclusive “enterprise-level” options. These additional brand-centric features include the ability for brands and media companies to benchmark channel performance against competitors as well as protect their IP via Fullscreen’s content ID and asset management services.

list_builder_img

The Fullscreen Creator Platform also enables brands and media companies to track trending content and identify the most engaging creators across two million YouTube channels (the company determines which channels to track based on level of activity). Ideally, brands and media companies will be able to use this data to plot out their own content strategies as well as potential partnerships with influencers on YouTube. For example, Strompolos said Fullscreen’s partners on the music label side will use this feature to keep an eye on developing artists that are trending on YouTube.

Fullscreen has already built a successful business out of being an intermediary between creators (who have audiences) and brands/media companies (who have money). When Fullscreen announced its Series A investment (for a reported $30 million) from The Chernin Group, Comcast Ventures, and WPP Digital, Strompolos said the money would go toward continued development of its SaaS technology as well as financing new original content initiatives. It looks like now we know where some of that money went to.

If I had to guess, the Fullscreen Creator Platform will allow the MCN to focus on new areas of interest (original content), while continuing to do what it does best, but at greater scale. Strompolos told me that Fullscreen will continue to provide hands-on support to its creators, brands, and media partners. But it’s easy to see how a platform like this will minimize the need for that.

Along with the web-based platform, Fullscreen also launched the Fullscreen Creators iOS app, which will allow its network to access channel performance data while out and about.

Tags: , , , , , , ,


aereo

Broadcasters Win Nationwide Preliminary Injunction Against Aereo

oculus_alist

Oculus Rift Movie ‘Zero Point’ Coming This Month

devin supertramp

Turkish Airlines to Fly Devin Supertramp and Other YouTubers...

Screen Shot 2014-10-23 at 2.42.57 PM

Tumblr’s New Video Player ‘Works. Finally.’

JukinMedia

Jukin Media Signs with WME

fremantlemedia

FremantleMedia Makes Branded Content Hire

NewsToKnow

Thursday 10.23.14: News to Know

CokeVsPepsi

Coke vs. Pepsi: Which Wins on YouTube?

VideoElephant

Video Content Exchange VideoElephant Raises $1M to Expand into US

VIS_MagnetMedia

Magnet Media Hires Another Director of Business Development

logo_nytvf_color

NYTVF Launches Production Arm to Help Indie Creators Land Series Deals

complex3

Complex Media Unwraps Vertical-Focused YouTube MCN

Lexus Short Films

Latest Lexus Short Films to Exclusively Premiere on Twitter

Netflix Bloodline

Netflix Sets Premiere Date for Kyle Chandler-Starring...

WSW_11

Web Series Wednesday: Seriously Out There

Screen Shot 2014-10-22 at 4.25.14 PM

FIRST LOOK: Tiffany Shlain’s ‘The Future Starts...

Rokuapp

Roku Raises $25M as Connected-TV Space Heats Up

ooyala_02

6 Money-Making Lessons from Ooyala for Your Online Videos

Walking_Streets

StudioNow Buys Bluwave Productions

NewsToKnow

Wednesday 10.22.14: News to Know

Bill Burr

Netflix Orders Animated Comedy Series from Bill Burr and Vince Vaughn

Screen Shot 2014-10-22 at 10.56.04 AM

YouTubers The Slow Mo Guys Will Slow Down New Rovio Game...

mondo media fusion TV

Animation MCN Mondo Media to Make TV Series for Fusion

Screen Shot 2014-10-22 at 10.27.04 AM

YouTuber Todrick Hall Lands Docu-Series with MTV

Jeremy Lin Whistle Sports

Whistle Sports Sets Up Basketball Vertical

Beachfront_Media

Beachfront Builder Now Supports Chromecast, Fire TV, Apple TV

Yahoo_new

Video Remains a Focus for Yahoo, Which Beat Q3 Earnings Expectations

ouija_alist2

Universal Is First to Have Sponsored Promotion On Snapchat

Justice League

Warner Bros. Unveils Development Slate from New Digital Studio

kian_lawley

O2L Star Kian Lawley Goes ‘Missing’ as Part of...

watching-laptop

Total Digital Video Viewership Is Way Up (Study)

Screen Shot 2014-10-21 at 1.15.28 PM

You Can Now Download Mr. Weebl’s Greatest Hits Collection

PBS

PBS Names Don Wilcox VP of Digital Marketing and Services

Channel Frederator Network

Channel Frederator Network Grows to 11.6M Subscribers

NewsToKnow

Tuesday 10.21.14: News to Know

Screen Shot 2014-10-21 at 11.40.14 AM

Pro Snowboarder Documentary ‘Shredbots’ Now on Vimeo

social video

Vdopia Launches Programmatic Marketplace for Mobile Video Ads

Screen Shot 2014-10-21 at 11.07.44 AM

WWE’s Animated Web Series for Kids Is Coming to Nickelodeon