Fullscreen Launches New ‘Mission Control’ for Creators and Brands

/ Jul 9, 2013


Fullscreen has launched the Fullscreen Creator Platform, a new “mission control” for the network’s roster of creators and brand and media clients to build audiences and monetize content on YouTube.

“This is the culmination of two and a half years of experience in building tools for content creators,” says George Strompolos, founder and CEO of Fullscreen. “Content creation is no longer restricted to select Hollywood studios; it’s happening all around us. Video creators are sort of their own media companies. With the Creator Platform, we are providing a mission control for them to be able to better run their media company.”

The platform comes with a suite of proprietary apps that help creators manage their YouTube presence, including:

  • Scheduler: allows creators to pre-set their video publish times

  • FAM: offers access to a large library of licensed music

  • Gorilla: gives creators the ability to earn additional revenue by participating in sponsorship campaigns

At launch, there are 15 apps within the platform, according to Strompolos, though he leaves open the possibility of adding more apps in the future. “As we come up with new ideas for apps that enhance the value of our relationship with our creators, we will launch them in this new platform,” he says. Some might even come via partnerships with third-party platforms and services.

Other features within the Fullscreen Creator Platform include detailed financial statements on revenue earned from both sponsorships and Fullscreen ad inventory as well as the ability to connect with other creators to collaborate on content.


On the analytics front, the platform provides channel performance stats on the standard YouTube metrics like video views, new subscribers, comments, likes, and dislikes. It also tracks things like viewership patterns, traffic sources, and how actively videos are being shared across social networks like Facebook and Twitter.


As for Fullscreen’s brand and media partners, they are creators too, says Strompolos, which means giving them access to the same toolset that Fullscreen creators get to use, in addition to some exclusive “enterprise-level” options. These additional brand-centric features include the ability for brands and media companies to benchmark channel performance against competitors as well as protect their IP via Fullscreen’s content ID and asset management services.


The Fullscreen Creator Platform also enables brands and media companies to track trending content and identify the most engaging creators across two million YouTube channels (the company determines which channels to track based on level of activity). Ideally, brands and media companies will be able to use this data to plot out their own content strategies as well as potential partnerships with influencers on YouTube. For example, Strompolos said Fullscreen’s partners on the music label side will use this feature to keep an eye on developing artists that are trending on YouTube.

Fullscreen has already built a successful business out of being an intermediary between creators (who have audiences) and brands/media companies (who have money). When Fullscreen announced its Series A investment (for a reported $30 million) from The Chernin Group, Comcast Ventures, and WPP Digital, Strompolos said the money would go toward continued development of its SaaS technology as well as financing new original content initiatives. It looks like now we know where some of that money went to.

If I had to guess, the Fullscreen Creator Platform will allow the MCN to focus on new areas of interest (original content), while continuing to do what it does best, but at greater scale. Strompolos told me that Fullscreen will continue to provide hands-on support to its creators, brands, and media partners. But it’s easy to see how a platform like this will minimize the need for that.

Along with the web-based platform, Fullscreen also launched the Fullscreen Creators iOS app, which will allow its network to access channel performance data while out and about.

Tags: , , , , , , ,

Reelio Logo

Why Matching Influencers with Nonprofits is a Win-Win-Win for...

Amazon Studios

Amazon Officially Confirms ‘Trial’ from David E. Kelley

Transparent Jeffrey Tambor

Amazon Rolls Out ‘Transparent’ Season 2 Early

Virtual reality market to overtake mobile?

A Closer Look at VR and AR’s $1 Billion Year

Industry Tickets Selling Fast!
Click above to lock in your registration for VidCon 2015!
#TreatmentForAll Facebook

Facebook First-Ever Doc Launches #TreatmentForAll AIDS Awareness...

Andy Forssell Fullscreen

Fullscreen Taps ex-Hulu CEO Andy Forsell to be COO

nigel lythgoe

Nigel Lythgoe on DanceOn, Choreography, and Bringing His New...

jukin media launches viral video product for publishers

Jukin Media Inks Content Deal with Sky Q


Amazon UK Fashions Its First Original Series


5 Emerging Book Channels


How Is Online Video Like Game of Thrones?

LiveOutdoors.com Evolve Media

CraveOnline Bets on Manly Men with LiveOutdoors Revamp

Kin Community

Web Series Wednesday: 5 Shows From Kin Community


Kaltura Helps MotorTrend Go SVOD


Why Google, Disney and Verizon Are Teaming Up to Bring...

Logan Paul The Thinning Legendary Digital Entertainment

Viner Logan Paul Mounting Multi-City Black Friday Promo Tour for...


How YuppTV is Cornering the Expat Streaming Market


National Geographic Rolls Out First Slate of Digital Originals


HorseLifestyle Opens Stable of Streaming Content for Equine Obsessives

Snapchat 2

How Snapchat is Helping Users Discover New Perspectives With...

John Boswell Melodysheep

YouTube Mashup Artist Melodysheep Signs with WME

Kurt Hugo Schneider

Sony Music Orders Kurt Hugo Schneider YouTube Series

Ours to Lose #OursToLose YouTube

How YouTube is Fighting Climate Change with #OursToLose

AT&T A+E Networks

AT+T and A+E Sign Multi-Year Pact for Linear TV, VOD, Mobile and...

Fusion debuting new series on Snapchat Discover

How Snapchat Is Courting Advertisers With Audience Targetting

New York Times Logo

Four Months After Shake-up, New York Times Names a New Video Chief

vox mediaaaaa

Vox Teams Up with Snapchat Discover


Why Otter Media Is Pumping $22 Million Into Crunchyroll


5 Emerging Unboxing Channels

Dunkin Donuts Cakeworks Branded Video

What Makes Branded Video Great?


How Jukin Media’s Wire Helps Users Find Viral Videos...

Elliott Morgan

Vimeo Grabs Another Comedy Special from Elliot Morgan and Supergravity

Machinima Logo

Machinima Hires Don Reilley to Head Brand Partnerships, Preps...

Family Fun Pack Collective Digital Studio CDS

Collective Digital Studio Orders Family Fun Pack YouTube Channel


Nickelodeon’s Noggin Chases Preschool Viewers with New...

Cameron Dallas

Cameron Dallas Signs with Brillstein Entertainment Partners


YouTube Pledges Legal Support for Creators’ Fair Use Claims

Cinedigm Logo

Cinedigm Takes Majority Stake in ConTV

Amazon Studios

Amazon Removes Option Clause as it Unveils Free Cloud-Based...


Why Hollywood is Investing In Tubi TV