Fullscreen Launches New ‘Mission Control’ for Creators and Brands

/ Jul 9, 2013

fullscreen2

Fullscreen has launched the Fullscreen Creator Platform, a new “mission control” for the network’s roster of creators and brand and media clients to build audiences and monetize content on YouTube.

“This is the culmination of two and a half years of experience in building tools for content creators,” says George Strompolos, founder and CEO of Fullscreen. “Content creation is no longer restricted to select Hollywood studios; it’s happening all around us. Video creators are sort of their own media companies. With the Creator Platform, we are providing a mission control for them to be able to better run their media company.”

The platform comes with a suite of proprietary apps that help creators manage their YouTube presence, including:

  • Scheduler: allows creators to pre-set their video publish times

  • FAM: offers access to a large library of licensed music

  • Gorilla: gives creators the ability to earn additional revenue by participating in sponsorship campaigns

At launch, there are 15 apps within the platform, according to Strompolos, though he leaves open the possibility of adding more apps in the future. “As we come up with new ideas for apps that enhance the value of our relationship with our creators, we will launch them in this new platform,” he says. Some might even come via partnerships with third-party platforms and services.

Other features within the Fullscreen Creator Platform include detailed financial statements on revenue earned from both sponsorships and Fullscreen ad inventory as well as the ability to connect with other creators to collaborate on content.

earnings_img

On the analytics front, the platform provides channel performance stats on the standard YouTube metrics like video views, new subscribers, comments, likes, and dislikes. It also tracks things like viewership patterns, traffic sources, and how actively videos are being shared across social networks like Facebook and Twitter.

stats_img

As for Fullscreen’s brand and media partners, they are creators too, says Strompolos, which means giving them access to the same toolset that Fullscreen creators get to use, in addition to some exclusive “enterprise-level” options. These additional brand-centric features include the ability for brands and media companies to benchmark channel performance against competitors as well as protect their IP via Fullscreen’s content ID and asset management services.

list_builder_img

The Fullscreen Creator Platform also enables brands and media companies to track trending content and identify the most engaging creators across two million YouTube channels (the company determines which channels to track based on level of activity). Ideally, brands and media companies will be able to use this data to plot out their own content strategies as well as potential partnerships with influencers on YouTube. For example, Strompolos said Fullscreen’s partners on the music label side will use this feature to keep an eye on developing artists that are trending on YouTube.

Fullscreen has already built a successful business out of being an intermediary between creators (who have audiences) and brands/media companies (who have money). When Fullscreen announced its Series A investment (for a reported $30 million) from The Chernin Group, Comcast Ventures, and WPP Digital, Strompolos said the money would go toward continued development of its SaaS technology as well as financing new original content initiatives. It looks like now we know where some of that money went to.

If I had to guess, the Fullscreen Creator Platform will allow the MCN to focus on new areas of interest (original content), while continuing to do what it does best, but at greater scale. Strompolos told me that Fullscreen will continue to provide hands-on support to its creators, brands, and media partners. But it’s easy to see how a platform like this will minimize the need for that.

Along with the web-based platform, Fullscreen also launched the Fullscreen Creators iOS app, which will allow its network to access channel performance data while out and about.

Tags: , , , , , , ,


BizWireTV Launches on Apple TV, iPhone and Android Devices

BizWireTV Streaming News Show Comes to Mobile

 
Now We're Talking LeBron James Uninterrupted Go90

First Look at Trailer for Go90 series ‘Now We’re...

 
American Gods Amazon Starz

Amazon Captures ‘American Gods’ for Prime Video in ...

 
Digital Domain World Surf League Tahiti

Digital Domain Goes 360 with World Surf League in Tahiti

 
Industry Tickets Selling Fast!
Click above to lock in your registration for VidCon 2015!
 
Streamy Awards

Epic Rap Battles and ‘Oscar’s Hotel’ Top...

 
Dose

Dose Hires BuzzFeed and Elite Daily Execs to Build Out Video and...

 
Wong Fu Productions Single by 30 YouTube Red New Form Digital

How Wong Fu Productions Upped Their Game with YouTube...

 
DigitalCabana_Ep4Still

Streaming Businesses Are A Dime A Dozen, Will They Work?

 
DigitalCabana_Ep4Still

Why is Facebook Catching Push-Back from Premium Publishers?

 
SekineRisa_VideoInk_300x250

International MCN’s Are Still Standing —...

 
JW Player

JW Player’s New “JW Showcase” Further Enables...

 
YuYu_VideoInk_300x250

Digital Media Rights Announces Another Streaming Service — YuYu

 
netflix mobile

Majority of Netflix Subscribers to be Outside of U.S. by 2018

 
ComcastWatchable_Exclusives_VideoInk_300x250

Comcast’s Watchable Grabs Exclusive Titles from Cut, Buzzfeed

 
Rupert Grint Wild Target

Rupert Grint to Star in Crackle’s Series Adaptation of...

 
Vaughan Emsley Tongal

Why Vaughan Emsley Left an Old School Ad Giant for...

 
NextVR and FOX Sports to Broadcast Bundesliga Opening Match Live

NextVR Live Streaming Bundesliga German Soccer League Kick-off...

 
Netflix acquires three new indie flicks

Netflix Returning to Canada with ‘Anne of the Green...

 
AOL Alpha VR Virtual Reality

Does the Future of Virtual Reality Sit at Home and Wear a Headset?

 
Udi Jacobi_VideoInk_300x250

Ad Blocking: How Big is the Problem and What Can Publishers Do...

 
Damon Dash Dame Dash Studios Dame Dash TV

Hip Hop Entrepreneur Damon Dash Launches Dame Dash TV OTT Channel

 
Jake Paul

Vine Star Jake Paul to Headline DigiTour’s ‘Team 10...

 
Dr. Havoc's Diary Fullscreen

EXCLUSIVE CLIP: Fullscreen’s “Dr. Havoc’s...

 
Between_Jennette_McCurdy Netflix

Jennette McCurdy Pacts with Canvas Media Studios for Series...

 
John Zhang Indigenous Media

Indigenous Media Hires DanceOn’s John Zhang as EVP of Marketing

 
Jamie Curry WME

WME Signs Kiwi YouTube star Jamie Curry of Jamie’s World

 
Elizabeth Grier Nash and Hayes Awestruck

Nash & Hayes Grier’s Mom Joins Awestruck Network

 
Billy Crudup Stanford Prison Experiment

Billy Crudup joins Naomi Watts in Cast of Netflix’s...

 
Zype

Zype Adds Live Streaming Capabilities for Clients

 
Talking Tom and Friends

‘Talking Tom and Friends’ feat. Colin Hanks Greenlit...

 
eOne Logo

eOne Completes Acquisition of Secret Location Digital Studio

 
Creative Galazy Season Two Amazon

Amazon Announces ‘Creative Galaxy’ Season 2 Premiere Date

 
DigitalCabana_Ep4Still

Digital Cabana: ESPN Goes Over the Top, Investment is Hot, and more!

 
Defy Media

Defy Media Partners with 3 Ball Entertainment on Content Initiative

 
Primr Machinima

Machinima Returns to Gaming Roots with Channel Revamp

 
Curse Twitch

Twitch Acquires Gaming Tech Company Curse

 
Jason Hargrove Izo DanceOn

DanceOn Parent Company Izo Hires Jason Hargrove to Head Original...

 
LifeboatProductions_Founders_VideoInk_300x250

5Q’s With…Lifeboat Productions’ Founders Amy...

 
Molly Sims Awestruck

Actress/Model Molly Sims Focuses on Family with YouTube Channel Revamp

 
Interscope Geffen A&M Keshet International

Interscope Geffen A&M Teams with Keshet International on...