Grace Helbig, Hannah Hart, and Mamrie Hart’s ‘Camp Takota’ Gets Release Date

/ Jan 14, 2014

Camp Takota will be at MIPTV this year

“Camp Takota,” the upcoming feature-length camp comedy starring YouTubers Grace Helbig, Hannah Hart, and Mamrie Hart, now has a premiere date. Currently available for pre-orders on (which is using the digital video distribution platform VHX after an earlier pact with now-defunct fell through), the film will be released on February 14.

Produced by RockStream Studios, the comedy tells the story of a young woman (Helbig) who returns to her former job as a camp counselor when her personal and professional lives fall apart. At camp, she reignites a friendship with two long-lost pal (Hart and Hart). Of course, during all of this, the future of the camp is threatened, which means the trio has to band together to save it. Hilarity ensues.

“Camp Takota” will be available for $9.99. Taking advantage of the three YouTube creators’ strong fanbase online (a combined reach of 3.5 million subscribers on YouTube), there are also different types of perk packages (worth up to $300) available for purchase.

This is part of what producer Michael Goldfine (president of RockStream Studios) refers to as a new model for creating, marketing, and distributing projects outside of the closed-off Hollywood studio system. Via RockStream, Goldfine is looking for “digital-native” talent who can tap into their existing online following to help build anticipation for future film projects. In a nutshell, that’s what he and the team behind “Camp Takota” have done ever since the project was announced last summer.

“‘Camp Takota’ embraces the seismic shifts taking place in Hollywood by building a film property around digital-native stars who integrate their fans into everything they do,” said Goldfine in a statement. “From the start, we wanted to create a model of partnering with this kind of talent to help them tell stories on a bigger stage, and to market and distribute their work directly to their sizable audience using tools that didn’t exist even a few years ago.”

The trailer for “Camp Takota,” which premiered in December, generated “hundreds of thousands of views” within hours after upload. Today, it sits at nearly 600,000 views. The film has also tallied “thousands” of pre-orders, many of which occurred prior to the release of the trailer, according to RockStream. This is in large part due to the YouTube stars’ relationship with their fanbase, which they were able to tap to offer the aforementioned care packages — with perks ranging from Camp Takota t-shirts, underwear with nametags, and friendship bracelets, to private cast and crew Google Hangout sessions, personalized voicemail messages, and additional behind-the-scenes video content.

Goldfine and RocketStream want to replicate this model with future projects, though a lot of that will be determined by the level of success “Camp Takota” achieves. Right now, it appears to be tracking well.

Tags: , , , , , , , , , ,


Facebook Says It’s Sorry It Vastly Overestimated Video...


Pilgrim Media Group CEO Craig Piligian (‘The...


Heroes or Rats?: YouTube Unveils New Program for Creators Who...

Vessel says it's doing well in its first month

Why Verizon is Pursuing Vessel, the...

Industry Tickets Selling Fast!
Click above to lock in your registration for VidCon 2015!

How Canvs Media is Harvesting Emotional Insights on YouTube,...


Marlon Wayans Getting ‘Naked’ for Netflix with Regina Hall


HuffPost RYOT Launching Virtual Reality Comedy Series and News...


YouTube Launches #voteIRL Campaign Targeting Digital-First Generation


How Top YouTubers (incl. Tyler Oakley & Meghan Rienks)...


Charlie Sheen to Star in Crackle Feature ‘Mad Families’


Gunpowder & Sky Buys Distributor FilmBuff As Vision for...


Toy Freaks Top Viewed YouTube Channel in August According to...


Emmy Wrap-Up 2016: Jeffrey Tambor (‘Transparent’)...


Twitter Scores 2.1 Million Viewers for Thursday Night Footall Kickoff


Vloggers Not Unique Snowflakes: 90 Million Flag YouTube Videos...

Mode Media

‘Billion Dollar Startup’ Mode Media Shuts Down


Who Is Winning The Marketing Revolution And Why?


Netflix Orders ‘She’s Gotta Have It’ Series...


What Is ‘Swedish Dicks’ and Who Is Selling It?


How GMC is Using the AOL Series ‘Seamlessly She’...


Liberty Global to Put Netflix on Set-Top Boxes in 30 Countries


Getting to the Spine of VR’s Monetization Challenges with...


Meredith Hosted Its Own “Front” Stacked with 20 New Series


Verizon and Hearst Move and Seriously.TV Under...


Twitter Launches Live Streaming Apps for Amazon Fire, Apple TV...

YouTube Community

YouTube Fights Back Against Social Media Rivals with Community Feature

Casual Hulu

Vimeo Opening Television Store with Lionsgate Content, Launching...

A Perfect Day in LA Tastemade Jaunt VR Virtual Reality

From Donuts to Malibu, Tastemade and Jaunt Get Immersive in...

Defy Media

Defy Media Close $70 Million Series B Funding Round

YouTube Space LA Halloween Set 2016

YouTube Spaces Team with Jason Blum (‘The Purge’)...

Yahoo Esports

‘Yahoo Esports Live’ Serves Up Reeses Puffs with...


Univision and Lionsgate Team for SVOD Movie Service for U.S. Hispanics

People Entertainment Weekly PEN

People/Entertainment Weekly Ad-Supported OTT Service Preps for Launch

George_Kliavkoff Jaunt VR

Jaunt VR Hires Hearst Exec George Kliavkoff as CEO

Making a Murderer Netflix

‘Making a Murderer’ Scores for Netflix at Creative...

Future Man Hulu Josh Hutcherson

Hulu Orders ‘Future Man’ Series Starring Josh...

Heirloom Paten Hughes Tom Wopat Vimeo

How an Actress’ Real-Life Tomato Farm Inspired the New...

Robert Redford and Jane Fonda Electric Horseman

Netflix Rolls Camera on Robert Redford & Jane Fonda...


Amazon Greenlights Docu-Series on Tennis Star Novak Djokovic

FCC Chairman Tom Wheeler 2-4-15

It’s Apps or Else: FCC Chairman Wheeler Clarifies Rule...