IAB Unveils 2014 Digital Content Newfronts Schedule | VideoInk
 
 

IAB Unveils 2014 Digital Content Newfronts Schedule

/ Feb 6, 2014

newfronts

The Interactive Advertising Bureau has unveiled the initial lineup for the 2014 Digital Content Newfronts, and there are several new players in the field in addition to many of the mainstays from the past two years.

Outside of the Newfront “founding partners” — AOL, DigitasLBi, Google/YouTube, Hulu, Microsoft, and Yahoo — 15 other organizations are joining this year’s Newfront lineup, which has been expanded by the IAB from one week to nine days of official events and presentations.

New presenters include Maker Studios, BuzzFeed, The New York Times, National Geographic, Scripps Networks, Time Inc., Time Warner Cable, and Vice Media. These companies join the six founding partners as well as other returning presenters like Sony/Crackle, Conde Nast Entertainment, The Wall Street Journal, and VEVO. Popsugar, a provider of celebrity, fashion, and pop-culture content, is also returning to the Newfront slate after sitting out last year.

The IAB, which manages the Newfront calendar, says the list was determined by a variety of factors, including rankings from comScore and Nielsen as well as a survey conducted by the IAB among “leading agency media buyers.” This short-list was further pared down by a Newfront Advisory Board, which consisted of top execs from agencies like Universal McCann, Havas Media, GroupM, Starcom, DigitasLBi, Horizon Media, and OMD.

The full schedule is listed below, though the IAB takes time to note that additional presenters might be added to the lineup before all is said and done.

The 2014 Digital Content Newfronts: April 28 – May 8

WEEK 1

Monday, 4/28:
9-11am: New York Times
12-2pm: BuzzFeed
3-5pm: Microsoft
6-8pm: Yahoo

Tuesday, 4/29:
12-2pm: Time Warner Cable
3-5pm: Conde Nast Entertainment
6-8pm: AOL

Wednesday, 4/30:
9-11am: Hulu
12-2pm: Sony/Crackle
3-5pm: Scripps Networks
6-8pm: Google/YouTube

Thursday, 5/1:
9-11am: Time Inc.
12-2pm & 3-5pm: DigitasLBi
6-8pm: PopSugar

Friday, 5/2:
3-5pm: Vice Media

WEEK 2

Monday, 5/5:
6-8pm: VEVO

Tuesday, 5/6:
9-11am: Dow Jones/The Wall Street Journal
3-5pm: National Geographic
6-8pm: Maker Studios

An earlier version of this article mentioned that Discovery was participating in the Newfronts program. As of now, Discovery is not participating.

Tags: , , , , , , , , , , , , , , , , , ,


  • http://1timstreet.com/ Tim Street

    Nice to see it coming together!

jim louderback

Jim Louderback Exits Discovery Digital Networks

MobileTechnology

6 Mobile Technologies Creators and Content Providers Should Try

BBC

BBC’s iPlayer to Strut Out Multiple Shows for London...

vice

Time Warner Out on Vice Media, A+E Networks Buys In (Updated)

FowlerSistersEarBiscuits_01

The Fowler Sisters on How to Deal with Hate Online

Before_going_mobile_02

What Should Video Creators Know Before Going Mobile?

The_Chair

Starz to Stream Episodes of Shane Dawson Series Ahead of Premiere

angrybirdstoons

Angry Birds Maker Rovio Names Next CEO

kendall_rhodes01

Untitled Hires Relativity Exec Kendall Rhodes to Grow Digital Business

TheSpecials_01

Oprah Winfrey’s OWN to Air Webby-Winning Docu-Series...

VideoInkRecap_Aug

Recap! VideoInk Presents… Mobile Video and Vine

Own_image

Oprah Winfrey Network Keeps Growing Its Empire…Digitally

Fred

Lucas Cruikshank and CDS Bring Back ‘Fred’

amazonstudios

The Latest Amazon Pilots Are Here

Marco Polo_04_00101r1

Netflix Sets Premiere Date for ‘Marco Polo’ —...

NetFrance

Netflix’s First French Series Wants to Be Another...

NewsToKnow

Thursday 8.28: News to Know

Native_Ads

The Rise of Native Ads and the Importance of Being Human

WSW_03

Web Series Wednesday: Dark, Eccentric, and Inspirational

US_OnlineVideo

Why Hollywood Can’t Ignore Digital Distribution

Raindance_Web_Fest

What’s in Store for UK’s Raindance Web Fest 2014

PlutoTV

Pluto.TV Adds More Top Digital Video Players to Lineup

Screen Shot 2014-08-27 at 11.40.32 AM

‘Better Homes and Gardens’ Debuts on Portico TV

brian_felsen_01

YouTube Music Monetizer AdRev Names New President

amazon transparent

Amazon to Debut ‘Transparent’ in September

Vimeo

Vimeo Bolsters Library with Slate of New Distribution Partners

CampTakoa

Grace Helbig, Hannah Hart to Host 2014 Streamy Awards

NewsToKnow

Wednesday 8.27: News to Know

Vi_ViewPoints

Tune In to #VIViewpoints! We’re Live!

diamondminecart_maker

Maker Studios Signs Minecraft Guru The Diamond Minecart

CRWN

WatchLoud and Shady Films Dust Off ‘CRWN’ for More...

NETFLIX, INC. BOJACK HORSEMAN

Netflix Is Ready for More ‘BoJack Horseman’

PGA_Tour_Rewind

PGA Tour Ads Wealth of Content to YouTube Channel, For a Fee

Vine_stars

Vine Stars Cameron Dallas and Nash Grier Sign Deal with Gander.tv

MCN

MCNs — Why Do They Matter?

Screen Shot 2014-08-26 at 12.03.02 PM

Toronto Buffer Festival to Kick Off with Industry Day