Improv Everywhere Joins Collective Digital Studio Network

/ Jul 19, 2013


Collective Digital Studio has expanded its roster today by adding the NY-based viral comedy prank troupe Improv Everywhere. Improv Everywhere is the group behind funny pranks like the annual No Pants Subway Ride as well as Frozen Grand Central and the Best Buy Project.*

The group already has 1.3 million subscribers and over 300 million total views on YouTube. CDS says it will look to expand Improv Everywhere’s reach across its multi-channel network as well as develop marketing opportunities and other tie-ins with the network’s brand partners.

CDS generates 300 million monthly views with over 200 channels, including Annoying Orange, Epic Meal Time, and Rhett & Link. Improv Everywhere founder Charlie Todd said of CDS, “I’ve always been impressed with the success of the channels on their roster, and I’m excited to start working with them on taking Improv Everywhere to the next level on YouTube.”

The next Improv Everywhere event will be the fourth annual Black Tie Beach in New York City on August 18th.

* Full disclosure: VideoInk editorial director Sahil Patel has participated in a couple of No Pants Subway Rides, and has nothing but good things to say about those experiences.

Here’s another great prank, in which Improv Everywhere offers New Yorkers the chance to text and walk without fearing for their safety.

Tags: , , , , , ,


Kal Penn Joins Hulu’s “Deadbeat” For Season 3


Marriott Queues Up Original Content for Renaissance Hotel Brand

Defy Media

Defy Media Expands Development Team to Feed Emerging Platforms


Snapchat Opts Out of the Original Content Business

Industry Tickets Selling Fast!
Click above to lock in your registration for VidCon 2015!

EXCLUSIVE Kandee Johnson Signs With UTA

Jennifer Salant

Conde Nast Entertainment Hires Mode Media’s Jennifer Salant

vevo heads

Vevo Reorg: Head of Content Doug McVehil, CPO David Rice Out +...

Charter Communications

Charter Communications Brings Spectrum TV to Roku

Copa90 Bigballs Media

Bigballs Gets $10.6 Million from Liberty Global and


YouTube Further Expands Global Footprint


WME Signs British Vine Prankster Ben Phillips

Merrel Twins

Social Network We Heart It Signs Merrell Twins as Creative Directors


Joey Graceffa Teams with The Ad Council for National Coming Out Day


5Qs With AOL’s David Miller On go90, Ad blocking, and the...


SyFy Leverages Mobile VR to Promote ‘The Expanse’

Freddie Wong Mans Camera RocketJump

Hulu Pushes Back Premiere of ‘RocketJump: The Show’

Dance Showdown

DanceOn’s ‘Dance Showdown’ Enters its Fourth Season


Twitter Amplify Chief Glenn Brown Decamps for Betaworks


All Def Digital Pits Music Stars Against Kids in a New Digital Series


Lionsgate Pacts with Chinese Video Giant iQIYI for Digital...

Wiz Khalifa See You Again

YouTube’s Fast-Growing Billion View Club Adds Wiz Khalifa

Twitter Amplify Brands

Twitter Makes Pre-Roll Video Ads Easier


What the Rugby World Cup Tells Us About Branded Sports Content


HBO Now Comes To Roku

Big Knockout Boxing

DirecTV Steps into Virtual Ring with Big Knockout Boxing App


Geek & Sundry Debuts Season 2 Of LARPs on YouTube and Vessel

Netflix acquires three new indie flicks

Netflix Ups Price of Streaming Service in U.S.


What’s Up Moms Adds New Talent and New Shows


Blink Twice if You Like Our Ad


Digital Series MsLabelled Comes To TV With Help From Tetley


Go90 Orders 50-Episode FailArmy Series from Jukin Media


Muvi Studio Brings Streaming Solutions To Roku

Esports Weekly with Coca-Cola IGN

Esports Weekly Show Coming from IGN and Coca-Cola


Vimeo Rolls Out Fresh Slate of Indie Originals

CES 2016

CES Doubles C Space for 2016


Video News Services Newsy Comes To PlutoTV

Legends of Gaming Toby Turner

Toby Turner and Fatal1ty Crack ‘Legends of Gaming’

Al Roker

Al Roker and The Weather Channel Launch Mobile Morning Show


Web Series Wednesday: Five Shows From Geek & Sundry


The Sierra Club Dives Into VR For Their Latest Climate Change Campaign