Collective Digital Studio has expanded its roster today by adding the NY-based viral comedy prank troupe Improv Everywhere. Improv Everywhere is the group behind funny pranks like the annual No Pants Subway Ride as well as Frozen Grand Central and the Best Buy Project.*
The group already has 1.3 million subscribers and over 300 million total views on YouTube. CDS says it will look to expand Improv Everywhere’s reach across its multi-channel network as well as develop marketing opportunities and other tie-ins with the network’s brand partners.
CDS generates 300 million monthly views with over 200 channels, including Annoying Orange, Epic Meal Time, and Rhett & Link. Improv Everywhere founder Charlie Todd said of CDS, “I’ve always been impressed with the success of the channels on their roster, and I’m excited to start working with them on taking Improv Everywhere to the next level on YouTube.”
The next Improv Everywhere event will be the fourth annual Black Tie Beach in New York City on August 18th.
* Full disclosure: VideoInk editorial director Sahil Patel has participated in a couple of No Pants Subway Rides, and has nothing but good things to say about those experiences.
Here’s another great prank, in which Improv Everywhere offers New Yorkers the chance to text and walk without fearing for their safety.
Tags: Best Buy Project, CDS, CDS MCN, Charlie Todd, Collective Digital Studio, Improv Everywhere, No Pants Subway Ride