Jason Calacanis Releases "YouTube Bill of Rights" - VideoInk
 
 
Jason Calacanis Releases ‘YouTube Creators’ Bill of Rights’
/ Jun 11, 2013

Calacanis

After releasing a missive detailing his frustrations with YouTube over a week ago, Jason Calacanis has returned with solutions this time instead of vitriol. It’s a five-part system equally aimed at YouTube and the next company willing to disrupt YouTube’s stronghold on online video. All five points focus extensively on advertising and creators’ entitlement to their own dividends.

Succinctly, Calacanis defines those rights as 1. Access to a creator’s audience via email; 2. Standardized advertising rates of 30%, as modeled by the App Store, Google Play, and more; 3. 80% control of channel design and functionality with a 60-day review period for all platform-imposed changes; 4. Advertiser disclosure after a $5,ooo sponsorship to encourage a mutually beneficial relationship between advertisers and creators; 5. Comarketing and promotion recompensation in the form of 20% reimbursement to the creator if the platform garners either one million viewers or one million dollars to encourage expansion for both creator and, ultimately, the platform.

It’s a bold attempt to place traditional production values on YouTube’s strictly numbers-based system that has favored YouTube’s profit margin since inception. However, since YouTube still provides a lot of freedom for any and all creators to start earning ad money for their work, the greatest challenge facing the “YouTube Creators’ Bill of Rights” might still be changing the opinions of new creators. The shock of being paid at all and the opportunity to do so on what feels like a social network (whether in comment sections or video replies) might outweigh the impression that they are a legitimate content creators in need of protective rights from their distribution platform.

Tags: , , , ,


  • ut00wj

    How do you create a Bill of Rights for something you did not create nor gather public consensus for in the first place. If any of the original founders, of which Jason is not one, had come up with these, I might agree. While I do not disagree with any of the proposed Rights, I question if he did anything like this on any of the sites he did create.

Hollyshorts

HollyShorts Announces 2014 Short-Film Winners, Fêtes Felicia Day

ATV

AwesomenessTV Goes to TV (Again) with New Roku App

Snapchat_Alist

Snapchat May Introduce Ads and Videos

Screen Shot 2014-08-19 at 2.11.28 PM

DoubleVerify Co-Founder Takes CTO Role at AnyClip Media

AmericasFinestGrill

‘America’s Finest Grill’ Serves Up Patriotric...

iggy_azaela_1

Iggy Azaela Reveals Her Stage Name’s Origin in New Vevo Series

mashable monumental

New Mashable Series Tackles Pop Culture’s Mount Rushmores

Comcast

Comcast to Launch Internet TV Service for College Kids (AKA...

N3twork App

N3twork App Shifts Focus to Video-Centric Discovery & Curation

Divimove

Divimove to Boost Brands on YouTube with New In-House Agency

kicktv

MLS-Owned KickTV Nets Xbox Distribution Deal with The Whistle

WSW_02

Web Series Wednesday: Learn Something or Let Your Brain Relax

MobileADS

Why Consumers Don’t Click on Mobile Ads

VancouverWebFest

2015 Vancouver Web Fest Now Open for Submissions

SkateInTheCity_LA

New Network A Series Explores LA Skate Culture

Dan_Patrick

‘Sports Jeopardy’ Ready for a September Debut on Crackle

NFLNetflix

NFL Now Arrives on Apple TV

AFI_Orange_Black

‘Orange Is the New Black’ Is Really...

tom lesinski

Legendary’s Ex-Digital Chief Tom Lesinski Forms New...

GlamourStories

New Glamour Series Seeks to Inspire Women Everywhere

theorchard

With an Assist from NYTVF, The Orchard Sets Sights on Original...

NetFlix

Netflix Now Pays Time Warner Cable for Faster Internet, Too

studionow

StudioNow Scores $5M, Adds to Management Team

Bee

Frederator’s Toon MCN Grows to 9.5M Subscribers

NewsToKnow

Wednesday 8.20: News to Know

watchloud

WatchLoud’s ‘Detroit Rubber’ Restarts with an...

FrankensteinMD_Victoria

‘Frankenstein, MD’ Comes Alive on YouTube

TheBuzzer

Fox Sports Targets Young Audience with Help from YouTube Space LA

YouTubeMusic

Leak Reveals More Info on YouTube’s Music Service

heyusa grace helbig mamrie hart

Helbig and Hart’s ‘HeyUSA’ Books a Date with...

hulu the awesomes

Hulu Renews Seth Meyers’ ‘The Awesomes’ for...

Doug Scott

OgilvyEntertainment Founder Doug Scott Joins WME IMG

LindseyStirling2

Lindsey Stirling Jumps from Fullscreen to Maker Studios

danceon new logo

John Legend Seeks YouTube Talent for Dance Film ‘Breaking...

guess the video vevo

Vevo Is No Longer for Sale

roku

Roku Ready to Ship ‘Smart’ TV Sets in the US

NewsToKnow

Tuesday 8.19: News to Know

NBA_broadbandtv

BroadbandTV and NBA Renew Deal for YouTube Rights Management

Oprah PewDiePie

From Oprah to PewDiePie: Creating Win-Win Campaigns (Video)

Fan_Halen

Warner Music Pays ‘Tribute’ to Fan-Bands in New...