Jason Calacanis Releases "YouTube Bill of Rights" - VideoInk
 
 

Jason Calacanis Releases ‘YouTube Creators’ Bill of Rights’

/ Jun 11, 2013

Calacanis

After releasing a missive detailing his frustrations with YouTube over a week ago, Jason Calacanis has returned with solutions this time instead of vitriol. It’s a five-part system equally aimed at YouTube and the next company willing to disrupt YouTube’s stronghold on online video. All five points focus extensively on advertising and creators’ entitlement to their own dividends.

Succinctly, Calacanis defines those rights as 1. Access to a creator’s audience via email; 2. Standardized advertising rates of 30%, as modeled by the App Store, Google Play, and more; 3. 80% control of channel design and functionality with a 60-day review period for all platform-imposed changes; 4. Advertiser disclosure after a $5,ooo sponsorship to encourage a mutually beneficial relationship between advertisers and creators; 5. Comarketing and promotion recompensation in the form of 20% reimbursement to the creator if the platform garners either one million viewers or one million dollars to encourage expansion for both creator and, ultimately, the platform.

It’s a bold attempt to place traditional production values on YouTube’s strictly numbers-based system that has favored YouTube’s profit margin since inception. However, since YouTube still provides a lot of freedom for any and all creators to start earning ad money for their work, the greatest challenge facing the “YouTube Creators’ Bill of Rights” might still be changing the opinions of new creators. The shock of being paid at all and the opportunity to do so on what feels like a social network (whether in comment sections or video replies) might outweigh the impression that they are a legitimate content creators in need of protective rights from their distribution platform.

Tags: , , , ,


  • ut00wj

    How do you create a Bill of Rights for something you did not create nor gather public consensus for in the first place. If any of the original founders, of which Jason is not one, had come up with these, I might agree. While I do not disagree with any of the proposed Rights, I question if he did anything like this on any of the sites he did create.

huluthewrongmans

Hulu Original ‘The Wrong Mans’ to Stream on Shomi in...

PoliticalADS-02

A Bipartisan Ad Strategy: Get Digital Video and TV into the Same Camp

NewsToKnow

Friday 10.31.14: News to Know–Happy Halloween!

fullscreenlogo

Fullscreen Hires ‘Camp Takota’ Producer Michael...

YouTubeStars_Dailydot

Ron Howard-Backed Incubator Boosts YouTube Stars to the Next Level

FrankensteinMD_Victoria

VideoInk Halloween Special: ‘Frankenstein, MD’ Roundtable

FrankensteinMD_Victoria

VideoInk Halloween Special: On the set of ‘Frankenstein,...

Marriott International

Marriott Inks Branded Content Deals with More Digital,...

YT_PlayOrange

6 Halloween Videos We Think You’ll Love — or Else

Beef

WATCH THIS: Christopher Meloni Squashes Beef and Serves Beef...

Roku_02

Roku to Power Internet-TV Service from Sky in Germany

Braless

MTV Launches New YouTube Channel and Series with Laci Green

NewsToKnow

Thursday 10.30.14: News to Know

LaughsOnDeck_01

EXCLUSIVE: AOL Sets Sail with Carnival Cruise, George Lopez on...

comediansincars

WATCH THIS: Seinfeld’s ‘Comedians in Cars’...

Vice_Canada_01

Vice and Rogers to Build Canadian Studio, Because Canada Has...

Jason Reitman

Hulu Orders Half-Hour Comedy Series from Jason Reitman, Lionsgate

netflixTV

British Telecom BT to Bundle Netflix with TV and Other Services

ellen degeneres

Ellen DeGeneres Launches New Video Site ‘Ellentube’

WSW_11

Web Series Wednesday: Scare Yourself This Hallows’ Eve

ulive

Jeff Meyer and Lisa Choi Owens Exit Scripps Networks’ Ulive

Xbox_Tellem

Nancy Tellem and Jordan Levin Leave Xbox

RichieRich_ATV_Netflix

Netflix Orders ‘Richie Rich’ Series from AwesomenessTV

BravoMedia

Bravo Names Jonathan Hills VP of Digital Media

PBS

PBS Digital Studios Inks First ‘Major Co-Production...

PortalA_Niche

Portal A Finds Its ‘Niche’ with Social Talent Network

VProudTV

VProud Launches ‘Safe Space’ Video Network for Women

Screen Shot 2014-10-29 at 11.49.50 AM

Streaming on Connected-TVs Continues to Rise (Study)

Screen Shot 2014-10-29 at 11.05.03 AM

New Series on The Scene Explores Cardboard Arts & Crafts

Screen Shot 2014-10-29 at 10.29.48 AM

Watch a Teaser for Netflix’s First Historical Drama...

WhistleSports

Digital Sports Network Whistle Sports Raises $7M from BSkyB

Villian_Alist

Disney Villains Count ‘Scars’ (Video)

BrokenTV

FCC Chairman Proposes a New Definition of MVPD to Include...

Screen Shot 2014-10-28 at 4.33.41 PM

New Golf Digest Show on The Scene Glows in the Dark for Halloween

Shine_COre_endemol_01

Endemol-Shine-Core Media Joint Venture Assigns North American Bosses

AmazonBox

Amazon to Debut First Live-Action Original Kids Series in November

Screen Shot 2014-10-28 at 3.31.45 PM

Live Broadcasting Site YouNow Now Offers Partner Program

YouKuTudou2

Endemol and Youku Tudou Bring ‘Big Brother’ Reality...