Jason Calacanis Releases ‘YouTube Creators’ Bill of Rights’

/ Jun 11, 2013

Calacanis

After releasing a missive detailing his frustrations with YouTube over a week ago, Jason Calacanis has returned with solutions this time instead of vitriol. It’s a five-part system equally aimed at YouTube and the next company willing to disrupt YouTube’s stronghold on online video. All five points focus extensively on advertising and creators’ entitlement to their own dividends.

Succinctly, Calacanis defines those rights as 1. Access to a creator’s audience via email; 2. Standardized advertising rates of 30%, as modeled by the App Store, Google Play, and more; 3. 80% control of channel design and functionality with a 60-day review period for all platform-imposed changes; 4. Advertiser disclosure after a $5,ooo sponsorship to encourage a mutually beneficial relationship between advertisers and creators; 5. Comarketing and promotion recompensation in the form of 20% reimbursement to the creator if the platform garners either one million viewers or one million dollars to encourage expansion for both creator and, ultimately, the platform.

It’s a bold attempt to place traditional production values on YouTube’s strictly numbers-based system that has favored YouTube’s profit margin since inception. However, since YouTube still provides a lot of freedom for any and all creators to start earning ad money for their work, the greatest challenge facing the “YouTube Creators’ Bill of Rights” might still be changing the opinions of new creators. The shock of being paid at all and the opportunity to do so on what feels like a social network (whether in comment sections or video replies) might outweigh the impression that they are a legitimate content creators in need of protective rights from their distribution platform.

Tags: , , , ,


  • ut00wj

    How do you create a Bill of Rights for something you did not create nor gather public consensus for in the first place. If any of the original founders, of which Jason is not one, had come up with these, I might agree. While I do not disagree with any of the proposed Rights, I question if he did anything like this on any of the sites he did create.

NewsToKnow

Monday 3.2.15: News to Know

YouTubeMusic

The 2015 YouTube Music Awards Announces Winners, with Original...

WebMD

WebMD Teams with Robin Roberts to Launch First Original Series

Today Show on YouTube 3-1-15

5 Emerging TV Channels on YouTube

Virtual Reality in VideoInk

So When Will Virtual Reality Reach the Masses? The End of 2016?

Virtual Reality in VideoInk

How Video Creators Have Explored the Cool and Weird Corners of VR

vice

Vice Media to Launch Channel for Women

NewsToKnow

Friday 2.27.15: News to Know

FRANCE DAILYMOTION

Dailymotion: the French Online Video Champion Is 10 Years Old...

HouseOfCards

7 Interesting Facts About ‘House of Cards’ (Welcome...

Havas Yannick Bollore MIPTV

Havas Chief to Keynote at MIPTV 2015

Fox Digital Studio Parallels

Netflix Picks Up New Fox Digital Studio Movie ‘Parallels’

Other Client List Assistants Panel 1

Web Series 3.0: Stepping Out of the Shadow of Film and TV

Virtual Reality in VideoInk

Immerse Yourself in the World of These 11 Virtual Reality Companies

devin supertramp

Barco to Showcase Three-Screen Movie Format with Devin Supertramp

FCC Chairman Tom Wheeler 2-4-15

FCC Votes Yes on Net Neutrality

Mark Malkoff

Mark Malkoff Debuts New YouTube Series for Kids

Digg TV is a new playlist feature on Digg Video

Digg Rolls Out Digg TV, Curated Playlists for Lean-Back Viewing

Grace Helbig Hannah Hart

Contradiction Films, Legendary Revive ’70s Classic with...

Virtual Reality in VideoInk

Beyond the Fanboys: How Samsung Plans to Take VR Mainstream

Youtube_003

YouTube Is Like Kleenex (or, Why YouTube Will Always Win)

NickSTage

Nickelodeon to Launch Noggin SVOD Service on March 5

Virtual Reality 2-25-15

Web Series Wednesday: Virtually Entertaining

Virtual Reality in VideoInk

At the Intersection of Hollywood & VR, There Are Possibilities

freddiew

Freddie Wong, Dan Harmon to Headline Content Industry Connect LA

Netflix Inspector Gadget

Netflix Nabs Animated ‘Inspector Gadget’ and...

NewsToKnow

Wednesday 2.25.15: News to Know

RelativityMedia2013

Relativity Digital Studios Will Help Program Lexus’s L/Studio

Mike and Josh Greenfield will be on MTV

MTV Orders Series from Culinary YouTube Brothers Greenfield

Daily Dot Web Festivals

How Actors Are Using Web Festivals to Launch Their Careers

Virtual Reality in VideoInk

What Does Virtual Reality Mean for Content Creators?

NetFlix

Netflix Hopes to Include Russia in Global Expansion Plans

Vimeo

Vimeo to Fund and Sell Select Premium Content from Machinima

NewsToKnow

Tuesday 2.24.15: News to Know

Steven Suptic will join SourceFed team

Steven Suptic Joins Discovery Digital Networks & SourceFed Team

Channel Frederator Network

Frederator Studios’ Cartoon ‘Rocket Dog’...

Judd Apatow and Pee-Wee Herman

Judd Apatow and Paul Reubens Bringing Pee-Wee to Netflix

complex3

Spike Lee Joins Complex to Collaborate on Branded Content and Video