Jason Calacanis Releases "YouTube Bill of Rights" - VideoInk
 
 

Jason Calacanis Releases ‘YouTube Creators’ Bill of Rights’

/ Jun 11, 2013

Calacanis

After releasing a missive detailing his frustrations with YouTube over a week ago, Jason Calacanis has returned with solutions this time instead of vitriol. It’s a five-part system equally aimed at YouTube and the next company willing to disrupt YouTube’s stronghold on online video. All five points focus extensively on advertising and creators’ entitlement to their own dividends.

Succinctly, Calacanis defines those rights as 1. Access to a creator’s audience via email; 2. Standardized advertising rates of 30%, as modeled by the App Store, Google Play, and more; 3. 80% control of channel design and functionality with a 60-day review period for all platform-imposed changes; 4. Advertiser disclosure after a $5,ooo sponsorship to encourage a mutually beneficial relationship between advertisers and creators; 5. Comarketing and promotion recompensation in the form of 20% reimbursement to the creator if the platform garners either one million viewers or one million dollars to encourage expansion for both creator and, ultimately, the platform.

It’s a bold attempt to place traditional production values on YouTube’s strictly numbers-based system that has favored YouTube’s profit margin since inception. However, since YouTube still provides a lot of freedom for any and all creators to start earning ad money for their work, the greatest challenge facing the “YouTube Creators’ Bill of Rights” might still be changing the opinions of new creators. The shock of being paid at all and the opportunity to do so on what feels like a social network (whether in comment sections or video replies) might outweigh the impression that they are a legitimate content creators in need of protective rights from their distribution platform.

Tags: , , , ,


  • ut00wj

    How do you create a Bill of Rights for something you did not create nor gather public consensus for in the first place. If any of the original founders, of which Jason is not one, had come up with these, I might agree. While I do not disagree with any of the proposed Rights, I question if he did anything like this on any of the sites he did create.

YoutubePlaybookBrands

3 Ways for Brands to Sharpen Their Ad Campaigns on YouTube

ChannelFlip

ChannelFlip’s Two, New Divisions Target Creators Outside MCN

Mitchell_Davis

Mitchell Davis on Growing Up Online and His YouTube Evolution

Alibaba

What Yahoo Should Do with Its $8.3B Alibaba Windfall

YouTube

Getting YouTube Creators on Board with Your Brand

Machinima Prime

Machinima Prime Renews Focus on Showcasing YouTube Filmmakers

endemol beyond ali a

Endemol Beyond Launches eSports Channel to Crown Ultimate Gamer

dramafever

DramaFever Unveils Fall Lineup of International TV Shows

maria menounos afterbuzz tv

Maria Menounos’ AfterBuzz TV Signs with Collective Digital...

NewsToKnow

Friday 9.19: News to Know

YouTube

YouTube Confirms Plans to Fund Original Content from Top Creators

KidsatPlay

Kids at Play Inks New Representation for Branded Content in the...

BeautyCon2014

BeautyCon Raises $2M in Funding Round

MobileVideo_alist02

Mobile Video For Brand and Entertainment Marketers

Screen Shot 2014-09-18 at 3.14.16 PM

Fullscreen Partners with Loudr to Help Talent Monetize Music

XboxES

Microsoft Layoffs Hit Xbox Entertainment Studios Ahead of Closure

OMD

Media Agency OMD Hosts Tinder-Like Meetup for Brands and Content...

smosh

Lionsgate Nabs Worldwide Distribution Rights to ‘The Smosh...

MichellePhan

Michelle Phan Strikes Back at Ultra Records with Countersuit

VIS_MagnetMedia

Magnet Media Hires Director of Business Development

AmazonFireTV

A+E Networks TV Everywhere App Now on Amazon Fire TV

NetFlix

Netflix Is Huge in Canada, Too

kincommunity2

Canada’s Corus Entertainment Leads $12M Round in Kin...

MakerStudios_01

Maker Studios Celebrates 25th Anniversary of...

NewsToKnow

Thursday 9.18: News to Know

baby chick

New YouTube BabyLeague Series Stars Magical Toddler

Justice League

WB & DC Entertainment Team with Machinima on Animated...

WSW_05

Web Series Wednesday: Get Through the Week Laughing

Streaming_TV

Streaming TV Devices Are in a Tight Race

vice

Vice News Launches Mobile App on iOS

SillyGIF

EXCLUSIVE: Astronauts Wanted Taps YouTube, Vine Stars for New...

JustForLaughs

Maker Studios Launches New YouTube Channel ‘Just for...

Screen Shot 2014-09-17 at 12.45.51 PM

‘Mystery Science Theater 3000′ Lands on Vimeo

Hello

Maker Studios’ Branded Series Pairs Chocolate with YouTubers

YouTube_Flag

DoubleVerify Taps Veenome to Help Advertisers Avoid Unsafe Videos

iheartradio

iHeartRadio Music Festival to Stream on Yahoo Live

JW Player

JW Player Raises $20M to Build ‘Open Video Ecosystem’

NewsToKnow

Wednesday, 9.17: News to Know

NATPE

NATPE Sets Digital ‘Market Within a Market’ for 2015...

RaceCars

‘Tuerck’d’ Races Towards Its Third Season on...