EXCLUSIVE: Jukin Media Advances Rights Management Agenda – Hires VP of Legal & Business Affairs

/ Jul 24, 2014

Copyright_image

If you’ve been working at all in online video, then you know Rights Issues on YouTube and the overarching digital sphere are a huge pain for both content creators and the various rights holders. Usually, however, this problem is illuminated via music lawsuits like the one filed yesterday against Michelle Phan or DMCA takedowns that send gamers and YouTube creators into an angry, trolling frenzy.

Despite the efforts from various companies like Audiosocket, TuneSat and TuneCore, even ContentID, the music copyrights issue is a slow moving ship in the night, with only a slight breeze blowing the sails towards resolution, thanks to record companies’ inability to adopt the appropriate technologies. Meanwhile, hundreds of thousands of dollars are being lost.

But what of other types of intellectual property like clips, movie trailers, or full episodes that are hijacked and used without the proper permissions? Years ago, MovieClips.com, later rebranded as Zefr and then sold off to Fandango, set out to solve exactly this issue for Hollywood. Fishbowl Media Worldwide has also approached the clips space, on the back of its massive library inherited from America’s Funniest Home Videos.

Joe Moschella, VP of Legal and Business Affairs, Jukin Media via LinkedIn

But the hottest company in this space right now is Jukin Media – who just locked $1M in financing after building a massive clips business around dumb people – Fail Army. The company is now advancing its focus in Rights Management of traditional IP with the creation of a new VP of Legal and Business Affairs role at the company. Appointed to the seat is Joe Moschella, who joins the company from kids consumer electronics company, Fuhu.

“Jukin has an expansive and fast-growing library of content. My charge is to monetize, protect, and grow that library on behalf of the company and all of our licensors, and we’re already well along the way to completing a number of proprietary systems to do just that,” said Moshcella on his new role.

The hire comes not long after a series of hires to improve Jukin’s licensing products.

According to Jukin Media, the growing need for more stringent protection for rights holders is off the charts, with potentially millions of dollars being found in violation on YouTube alone.

One such example is recent viral video hit  ‘Train Selfie‘ that garnered 34+ Million views in April.


A quick search turns up 168,000 results, a large number of which are knock offs of the video. Those videos also subsequently account for an additional 8+ million views. With a little bit of educated math, 8M/1000 * $1-$2 CPM (the value most networked creators earn) equates to roughly $8K – $16K in revenue lost from one video.

Multiply that by barely 100 other violated videos and we can see that millions have been left on the table.

“Something may be short and humorous, but it doesn’t change the fact that the short and humorous clip has a creator, has an owner, and has someone interested in the market value of that content. Anything else is a misunderstanding of the law,” added Moschella.

While YouTube’s ContentID system scans “over 400 years of video every day” on behalf of “more than 5,000 partners including major US network broadcasters, movie studios and record labels,” it is not a perfect system, which is where Jukin Media comes in, and plans to crack down more aggressively.

UPDATE: “YouTube’s Content ID rights management system gives rights holders an automated way to identify, block, promote and even make money from their content,” said a YouTube spokesperson via email.

But for more sophisticated scenarios, “[Jukin Media] perform[s], day in and day out, the same functions as any major studio, from licensing to production to distribution,” said Moschella.  “But we’re doing it with the freshest content available, often acquiring and monetizing the same piece of content on the same day.”

Jukin Media is one company leading the charge on policing the internet for video rights violators and has even began cracking down on a few major YouTube channels (which it preferred to keep confidential due to legal sensitivities), but just as we’ve seen more and more legal action happening on music rights, I anticipate that we’ll start to see a lot more bubbling up for traditional video clips and IP as well, especially as Hollywood continues to leap into the online video realm.

*Jocelyn Johnson has a working relationship with Audiosocket.

Tags: , , , , , , , , , , , , , , ,


  • joao cesar

    Great to see a$$holes destroying the social fabric of youtube at last…

lyor-cohen-youtube-music

Pioneering Hip Hop Exec Lyor Cohen Joins YouTube as Global Head...

 
alpha-legendary-digital

Legendary Digital Reveals Alpha Subscription Service Launch...

 
time-inc-jash

Time Inc. Teams with Digital Comedy Producers Jash for Branded Content

 
Amazon Logo

Amazon Greenlights Three Comedy Pilots as Series

 
Industry Tickets Selling Fast!
Click above to lock in your registration for VidCon 2015!
 
cartoon-network-app

How the Cartoon Network Combined the Best of VOD and Linear TV...

 
jukin-media-ethos

Jukin Media Goes Viral for Brands with Ethos Division Launch

 
Streamy Awards

Streamy Awards Trade In VH1 for YouTube, Again

 
zefr-alignment-report

Matching Ads to Videos Not So Simple, According to Zefr’s...

 
shomi

Plug Pulled on Canadian SVOD Service Shomi

 
Twitter

What’s Trending on the Twitter Sale

 
Machinima Logo

Machinima Teams with SiriusXM for Daily Esports Radio Show

 
Hearst

AwesomenessTV, Vice, Complex to Power New HearstLive...

 
dirty-30-hannah-hart-mamrie-hart-grace-helbig

VIDEO: ‘Dirty 30’ Confessions with Stars Hart,...

 
facebook-thumbs-down

Facebook Says It’s Sorry It Vastly Overestimated Video...

 
craig-piligian-pilgrim-media-group

Pilgrim Media Group CEO Craig Piligian (‘The...

 
youtube-heroes-for-change

Heroes or Rats?: YouTube Unveils New Program for Creators Who...

 
Vessel says it's doing well in its first month

Why Verizon is Pursuing Vessel, the...

 
jared-feldman-and-sam-hui-ph-d-at-the-2014-canvs-launch

How Canvs Media is Harvesting Emotional Insights on YouTube,...

 
marlon-wayans

Marlon Wayans Getting ‘Naked’ for Netflix with Regina Hall

 
huffpost-ryot-aol

HuffPost RYOT Launching Virtual Reality Comedy Series and News...

 
youtube-vote-irl

YouTube Launches #voteIRL Campaign Targeting Digital-First Generation

 
tyler-oakley-camp17

How Top YouTubers (incl. Tyler Oakley & Meghan Rienks)...

 
charlie-sheen-anger-management

Charlie Sheen to Star in Crackle Feature ‘Mad Families’

 
filmbuff_videoink_300x250

Gunpowder & Sky Buys Distributor FilmBuff As Vision for...

 
toy-freaks-youtube

Toy Freaks Top Viewed YouTube Channel in August According to...

 
jeffrey-tambor-transparent-amazon

Emmy Wrap-Up 2016: Jeffrey Tambor (‘Transparent’)...

 
Twitter

Twitter Scores 2.1 Million Viewers for Thursday Night Footall Kickoff

 
youtube-sad-face-error

Vloggers Not Unique Snowflakes: 90 Million Flag YouTube Videos...

 
Mode Media

‘Billion Dollar Startup’ Mode Media Shuts Down

 
raised-firsts-branded-tv

Who Is Winning The Marketing Revolution And Why?

 
shes-gotta-have-it

Netflix Orders ‘She’s Gotta Have It’ Series...

 
swedish-dicks-peter-stormare-keanue-reeves-viaplay

What Is ‘Swedish Dicks’ and Who Is Selling It?

 
seamlessly-she-monica-potter-aol-partner-studio-gmc-acadia

How GMC is Using the AOL Series ‘Seamlessly She’...

 
Netflix_new

Liberty Global to Put Netflix on Set-Top Boxes in 30 Countries

 
vincent-cacace-vertebrae

Getting to the Spine of VR’s Monetization Challenges with...

 
meredith_brandfront_videoink_300x250

Meredith Hosted Its Own “Front” Stacked with 20 New Series

 
complex-networks-hearst-verizon

Verizon and Hearst Move RatedRed.com and Seriously.TV Under...

 
Twitter

Twitter Launches Live Streaming Apps for Amazon Fire, Apple TV...

 
YouTube Community

YouTube Fights Back Against Social Media Rivals with Community Feature

 
Casual Hulu

Vimeo Opening Television Store with Lionsgate Content, Launching...