Machinima Wants Hollywood Studios as Partners or Investors - VideoInk

Machinima Wants Hollywood Studios as Partners or Investors

/ Jul 18, 2013

Machinima

A month ago, multiple reports indicated that Machinima was looking to raise a massive round of financing (as high as $70 million) to launch a premium over-the-top video service, which would allow it to compete with the likes of Netflix, Amazon, and Hulu. The company believed then that it had the ability to create a lucrative business by offering high-quality, TV-like programming and making it available via an owned-and-operated platform that users could access across multiple devices.

That hasn’t changed, as a Reuters report from earlier today says Machinima is still looking to raise a massive money round, but now closer to $80 million.

Back then, I argued that if Machinima wanted to successfully follow through on its content ambitions and become a new Netflix or HBO, any money round it raises needs to include a major media company like Comcast or Time Warner. The reasoning is simple: if you plan on charging people to access your SVOD service, you better have content that they want to watch, and if it’s an subscription-based OTT service, are willing to pay for. There are large media companies with an abundance of IP that Machinima’s core audience of 18 to 34 year old “fanboys” recognize and already love.

It appears that there is similar thinking at Machinima. According to the Reuters report, Machinima is in talks with Hollywood studios including Time Warner’s Warner Bros. and Viacom’s Paramount Pictures to partner on TV-length programming or have them come on as investors.

Machinima has existing relationships with Warner Bros. and Paramount, having partnered with WB on the live-action “Mortal Kombat: Legacy” series and with Paramount on an upcoming Grand Theft Auto-style action series.

Machinima CEO Allen DeBevoise told Reuters that his company plans to license full-length 44-minute shows, which Reuters notes, is the average runtime of an hour-long TV episode.* In this scenario, the studios producing the programming that Machinima licenses would keep ownership over the shows, which would allow them to monetize by packaging them for distribution in international markets.

Tags: , , , , , , , , ,


Tv_cordless

FCC Makes Proposal to Expand Definition of MVPDs to Include...

US_OnlineVideo

The US Online Video Market Is Getting Competitive —...

MysteryGuitarMan  Beyond

‘MysteryGuitarMan’ Joe Penna to Take Viewers...

NewsToKnow

Friday 12.19.2014: News to Know

fargo hulu

Hulu Gets Another FX Show (The Big One)

MeandHer

CNE Brings The New Yorker to The Scene

Zealot Networks

Danny Zappin’s Zealot Networks Takes Majority Stake in...

tumblr_480x400

VHX Now Has a Video ‘Library’ and Mobile App

hulu4

Hulu Nabs Exclusive SVOD Rights to a Lot of FX Shows

Vevo01

Vevo Arrives on Xbox One as Its App Viewership Spikes in 2014

Cameron Dallas Expelled

Cameron Dallas Movie ‘Expelled’ Tops iTunes

Johnny Dynamo

WATCH THIS: Indie Series ‘Johnny Dynamo’ Is Back on...

AllTime10s

Diagonal View Teams with BuzzMyVideos to Bring Popular YouTube...

TheCreatorShow

YouTube Has a New Show to Spotlight Creators and New Features

YouTubeMusical_DD

YouTube Music Night: Meet Your 2015 Musical Obsessions

DIY_Selfie

YouTubers Dispense Music-Video Style Tips in New Vevo Series

netflixTV

Netflix Scores Huge Pay-TV Deal with Dish Network

Legendary 2

Legendary Names Carlos Sanchez VP of Distribution for Latin America

NATPE

NATPE Promotes Jordan Ryder to Oversee All Event Programming

21st Century Fox

21st Century Fox to Buy Interactive Video-Ad Startup True[x]

Channel Frederator Network

Channel Frederator Network Continues to Grow

Marriott International

Marriott Inks More YouTube Talent Deals, Casts First Short Film

TerryCrews

Terry Crews to Host Jukin Media’s ‘World’s...

OITNB_Alist

Seen Any Good Movies Lately? Netflix on Android Has

bryant_hernandez

Esquire to Release New Golf Series on Digital Before TV Premiere

NBCDigital

NBC to Stream Live on Digital, but Don’t Celebrate Just Yet

resurrection

Hulu Nabs Exclusive Rights to More TV Shows from Disney/ABC

Gaming_Zefr

Video Games Are the Dominant Trend on YouTube

5ViewerShipTips

Annual MIPLab Video Startup Competition Is Now Accepting Submissions

NewsToKnow

Tuesday 12.16.2014: News to Know

onlinevideo

Video Distribution Network Rightster Names New CFO

PopcornFix

Movie/TV Streaming Service Popcornflix Expands to Xbox One

Meg_DeAngelis_DD_01

How Meg DeAngelis Went from Amateur Gymnast to YouTube Star

Shift_MSNBC

MSNBC Debuts New Video Hub to Grab More Online Viewers