Max Benator Lands First Look Deal with Discovery’s Revision3

/ Apr 11, 2013

Benator Headshot

Revision3, a Discovery Digital Video Network, has inked a first look development deal with  former #waywire Executive Producer and online video vet Max Benator, through Benator’s digital entertainment company, Mirus Content Works.

Under the terms of the deal, Benator will develop talent, channels and programming for Revision3’s online video networks and serve as Executive Producer across shows he develops through Revision3.

This development deal has big implications for the burgeoning online video industry and signals the large shift we’ve already been seeing in the made-for-web space. As the lines between online video programming and “Hollywood” programming continue to blur, we think we’ll start seeing a lot more “first look” deals.

Discovery’s 2012 $35 million acquisition of Revision3 already showed that big networks were serious about online video coupled with the recent deals between Fox and the Wigs channel also point to this shift.

“We’re extremely excited to be working with Max. He’s an experienced and talented producer with the connections and creative contacts to help us continue to grow our content business,” says Ryan Vance, SVP, Programming & Development for Revision3.

The feelings are mutual. The relationship between Revision3 and Benator has been continuous, even as Benator called New York home to work with Newark Mayor Cory Booker’s #waywire video network.

“I’ve known the Rev3 guys for a while,” says Benator, “And we started chatting about how we could work together. In short order we came up with this first look deal. A big credit to Ryan [Vance] and the Rev3 team for working to make this happen as quickly as it did.”

Benator has already begun working in the San Fransisco-based company’s Los Angeles offices. Right now, it’s just him on the frontlines of Hollywood, but that probably won’t be for long. He has big plans.

“Looking forward to developing some big shows, launching new channels and working with all kinds of on-camera and behind the camera talent in partnership with Rev3. It’s an exciting time!”

Tags: , , , ,


Lesbian Vampires & Kotex: How ‘Carmilla’ Became...


MTV Labs Taps Rapper A$AP Rocky as Creative Director


FCC Cancels Vote on ‘Unlock the Box’ OTT Proposal


Collab Signs Horror Channel BlackBoxTV to Network, Partners on...

Industry Tickets Selling Fast!
Click above to lock in your registration for VidCon 2015!
PewDiePie 3-2-15

PewDiePie Expands Revelmode Gaming Slate with DoubleMoose Deal


Storyful Launches Viral Video Marketplace


Pioneering Hip Hop Exec Lyor Cohen Joins YouTube as Global Head...


Legendary Digital Reveals Alpha Subscription Service Launch...


Time Inc. Teams with Digital Comedy Producers Jash for Branded Content

Amazon Logo

Amazon Greenlights Three Comedy Pilots as Series


How the Cartoon Network Combined the Best of VOD and Linear TV...


Jukin Media Goes Viral for Brands with Ethos Division Launch

Streamy Awards

Streamy Awards Trade In VH1 for YouTube, Again


Matching Ads to Videos Not So Simple, According to Zefr’s...


Plug Pulled on Canadian SVOD Service Shomi


What’s Trending on the Twitter Sale

Machinima Logo

Machinima Teams with SiriusXM for Daily Esports Radio Show


AwesomenessTV, Vice, Complex to Power New HearstLive...


VIDEO: ‘Dirty 30’ Confessions with Stars Hart,...


Facebook Says It’s Sorry It Vastly Overestimated Video...


Pilgrim Media Group CEO Craig Piligian (‘The...


Heroes or Rats?: YouTube Unveils New Program for Creators Who...

Vessel says it's doing well in its first month

Why Verizon is Pursuing Vessel, the...


How Canvs Media is Harvesting Emotional Insights on YouTube,...


Marlon Wayans Getting ‘Naked’ for Netflix with Regina Hall


HuffPost RYOT Launching Virtual Reality Comedy Series and News...


YouTube Launches #voteIRL Campaign Targeting Digital-First Generation


How Top YouTubers (incl. Tyler Oakley & Meghan Rienks)...


Charlie Sheen to Star in Crackle Feature ‘Mad Families’


Gunpowder & Sky Buys Distributor FilmBuff As Vision for...


Toy Freaks Top Viewed YouTube Channel in August According to...


Emmy Wrap-Up 2016: Jeffrey Tambor (‘Transparent’)...


Twitter Scores 2.1 Million Viewers for Thursday Night Footall Kickoff


Vloggers Not Unique Snowflakes: 90 Million Flag YouTube Videos...

Mode Media

‘Billion Dollar Startup’ Mode Media Shuts Down


Who Is Winning The Marketing Revolution And Why?


Netflix Orders ‘She’s Gotta Have It’ Series...


What Is ‘Swedish Dicks’ and Who Is Selling It?


How GMC is Using the AOL Series ‘Seamlessly She’...


Liberty Global to Put Netflix on Set-Top Boxes in 30 Countries