EXCLUSIVE: Mobcaster + ICM Partners Join Forces
Mobcaster, the platform for crowdfunding television shows (think Indiegogo or Kickstarter but for series) just got a new, influential partner: the talent and literary agency International Creative Management Partners.
In an email announcing the partnership, co-founder Aubrey Levy wrote, “We’re looking forward to a very synergistic relationship, both serving as a great content source for ICM to discover and package shows for network distribution, and benefitting from ICM’s roster of top name TV talent and distribution relationships.”
For those needing a refresher, ICM Partners is responsible for a slew of hit TV shows including “Grey’s Anatomy;” “Dancing with the Stars;” “Modern Family;” “House;” “Breaking Bad;” “The Simpsons;” “Two and a Half Men;” “The Ellen DeGeneres Show;” “America’s Next Top Model;” “Kitchen Nightmares;” “Cheers;” “Sex and the City;” “Frasier;” “Scrubs;” … and even “The X-Files.”
Yes, ICM Partners roster is impressive, and this partnership suddenly makes Mobcaster relevant. Founded in 2011 by a former HBO GO executive, the platform remained in obscurity until last November when their users made headlines by raising over $100K for projects.
ICM Partners partnering with Mobcaster makes sense from a digital standpoint, as the platform is a test bed for potential new content. In this way, ICM Partners teaming up with Mobcaster is not that different than what ABC is doing by airing its new comedy pilots on digital first.
Tags: crowdfunding, ICM, ICM Partners, mobcaster, partnership