EXCLUSIVE: New VEVO Series Says ‘Guess the Video’ — or Get Pied in the Face

/ Apr 1, 2014

guess the video vevo

VEVO is premiering a new quiz-show called “Guess the Video,” which will test people’s knowledge of popular music videos.

Hosted by Atlanta-based comedians Emmanuel and Phillip Hudson, “Guess the Video” will follow the duo as they approach random people on the street and ask them if they want to guess a music video playing on their tablet. If the contestant guesses correctly based on a few seconds of the clip, including the name of the artist, the song title, and any featured artists, he or she will win $100. If not, a pie will very quickly have an intimate encounter with his or her face.

The idea for the show comes from the Hudson brothers, who rose to fame on YouTube with their viral comedy song, “Ratchet Girl Anthem,” which has generated more than 43.1 million video views to date. The duo have parlayed the success of that video, as well as other comedy songs on their YouTube channel, to a following of more than 1.1 million subscribers.

“We were aware of the Hudson brothers’ special blend of comedy,” says Scott Reich, VP of original content and programming at VEVO. “So when they brought this simple, yet absolutely hilarious idea to us, we thought ‘this was a no-brainer.’”

“Guess the Video” also continues a VEVO trend in offering original programming that keeps music at its core, but expands into other genres and styles as well. Similar to “Lyric Lines,” a popular series in which host Tommy Wooldridge runs around using popular song lyrics as pickup lines, here the Hudson brothers surprise random passersby with a quick contest. “Playing off the success of ‘Lyric Lines,’ we thought we could take the man-on-the-street awkwardness and push it even further,” says Reich. “Having real-life stakes involved in comedy seems to be a great formula for our audience.”

New episodes of “Guess the Video” will premiere every other Thursday, beginning with the show’s second episode on April 10. In total, five episodes have been shot, though VEVO intends to keep on making more if the show is successful.

Over the first few weeks, the series will have a bit of an urban bent, featuring videos from artists like Shakira, Lorde, Rick Ross, Ludacris, and Tyga. There’s a reason for this, too. “As we looked at our overall slate of original programming, we realized we didn’t have any current series that target the urban music genre and that audience directly,” says Reich.

“Guess the Video” is produced by Archive Entertainment, with VEVO’s director of content Jeremy Fader overseeing the production.

The show will be available across VEVO platforms, including VEVO.com, the company’s mobile and connected TV apps, and via its 24-hour VEVO TV service. It’s the first of VEVO’s new original programming commitment, most of which will be unveiled by the company at its third upfront/Newfront event on Monday, May 5.

If you want to watch, the video will be live below in a few hours. (UPDATE: VEVO says the first episode generated more than 300,000 views across all VEVO platforms from premiere day, April 1, to April 6.)

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