Newsy to Launch 30-minute TV ‘Newscast’
/ Jun 27, 2013

NewsyPortico

Online video news provider Newsy is launching a new TV “newscast” on Portico TV, a connected TV streaming service from Net2TV.

Newsy traditionally produces short news videos, usually two-minutes long, for its website and mobile apps as well as an array of content partners, including most recently MSN News. Per the deal, Net2TV will package these original videos into a 30-minute “show” called “Newsy in 30.” The coverage will span world and domestic news, politics, science, health, entertainment, and sports.

“Newsy in 30” will be added to Portico’s programming lineup beginning next month, and will be updated throughout the day as news stories break.

Net2TV’s Portico TV service is designed to bring web video content to the TV screen, but in a way that aligns with how people watch TV — longer individual viewing sessions due to programs being traditionally 30-, 60-, or 90-minutes long. Net2TV packages short video clips into longer television-length “shows,” which are made available via interest-based channels like food, science and technology, and entertainment. Some web video providers that Net2TV has deals with — like Discovery’s Revision3, CBS Interactive’s CHOW.com, and now Newsy — get their own branded channels.

Net2TV monetizes Portico via custom-ad packages available for each channel. Net2TV splits ad revenue with its content partners.

Portico TV is available on Philips Smart TVs and in late July will arrive on Roku devices. Last month, Net2TV announced the deal with Roku, saying at the time that Portico was scheduled to launch on Roku in late June. That date, obviously, has been pushed back.

Tags: , , , , , , , ,


aol nate hayden

AOL Ups Nate Hayden to Run Originals Business

Disney Muppets

Disney Debuts Muppets Web Series

unbelieveable_1

Bravo Taps The Gregory Brothers, SoulPancake to Promote New Series

pewdiepie

Maker Studios Launches iPhone App for PewDiePie

Ear Biscuits Devin SuperTramp

Devin SuperTramp: ‘Ready-Made for Sponsorship’

showmobile

Radio Disney Strikes Multi-Channel Content Deal with ShowMobile

judy mcgrath

Former MTV CEO Judy McGrath Joins Amazon’s Board

MediaKraft

Next New Networks Co-Founder Joins Advisory Board at Mediakraft

NewsToKnow

Friday 8.1: News to Know

cracklecleaners2

Crackle Sets Return Date for ‘Cleaners’

cartoon hangover manly

‘Adventure Time’ Crew Members Debut...

ViralGains

Nas Invests in Viral Video Marketing Firm ViralGains

July_Vi_Chats

Recap! VideoInk Presents… Diversifying the Video Ecosystem

HuluRemote

Hulu Makes Full Episodes Available for Free on Android Devices

NETFLIX, INC. BOJACK HORSEMAN

Saddle Up for BoJack Horseman’s Comeback… on Netflix...

dapper_laughs

British Vine Star ‘Dapper Laughs’ Scores TV Show with ITV

Corey_Moss

EXCLUSIVE: Hearst Hires Corey Moss to Grow Digital Video Business

NBCDigital

NBCU Brings USA and Syfy to Xbox for the First Time

spotxchange2

RTL Group Takes Majority Stake in SpotXchange for $144M

NewsToKnow

Thursday 7.31: News to Know

chris_jericho

Chris Jericho Adds ‘Web Series Star’ to List of...

Legendary_pictures-2

Legendary Entertainment’s Tom Lesinski Steps Down

Assassins_Creed

‘Assassin’s Creed: Unity’ Shows Expert Parkour...

Show_collage

Call of Duty and X-Men Top YouTube Trailers Leaderboard

JoePenna Headshot

YouTube’s Joe Penna Makes the Move to TV

elizabeth_banks_1

Elizabeth Banks Books College Comedy Series with Paramount Digital

KevinSpacey_UmaThurman

Filmmaker Competition Ends in YouTube Space LA with Uma Thurman

ted_sarandos

Gotham Awards Industry Tribute Goes to Netflix’s Ted Sarandos

Tune In to #VIViewpoints! We’re Live!

Screen Shot 2014-07-30 at 11.47.20 AM

Activia’s ‘La La La’ with Shakira Becomes Most...

NetFlix

Netflix Pays to Directly Connect with AT&T

brooklyn decker

Brooklyn Decker, Ethan Embry Join Netflix’s ‘Grace...

FRANCE DAILYMOTION

Dailymotion Adds Content from AOL, Complex Media, Maker Studios, More

ICMPartners

Talent agency ICM Forms ‘O Labs’ with Manatt Phelps...

nerdist

Nerdist Pokes Fun at YouTube Commenters

SD_Comic_COn

Comic-Con Delivers Fan-tastic Celebration of Digital

Screen Shot 2014-07-29 at 4.58.05 PM

Season Two of ‘ISA Variety Game Show’ Starts Tomorrow

Company_logos

6 Key Takeaways from Just for Laughs’ ComedyPro

Vessel

Jason Kilar’s Vessel Targeting Premium Short-Form Video...

James_Brown

Pluto.TV Set for a James Brown Binge