Shira Lazar’s ‘What’s Trending’ Gains Investment from Bedrocket Media Ventures

/ Jun 18, 2013

ShiraLazar

Bedrocket Media Ventures has made an investment in Damon Berger and Shira Lazar’s “What’s Trending,” a live daily talk show that airs on YouTube at 3 PM ET / 12 PM PT.

The investment will be used to scale production and expand the show’s distribution and partnerships, like the ones already in place with Samsung, YouTube, and Ford. For the latter, “What’s Trending” has already committed to hosting videos for the second installment of their social-media-driven Ford Fiesta Movement, and Shira will appear at tent-pole appearances.

Last week, “What’s Trending” hosted the red carpet for Samsung’s annual Hope for Children Gala, which continued a long-running content partnership between Samsung and “What’s Trending” that includes live-event coverage from industry events such as CES and SXSW.

The show will also have more freedom to expand content, whether on YouTube videos, top news, or celebrity interviews. After the announcement, show host and executive producer Lazar said, “I am excited to be back on set and to continue to expand the What’s Trending brand in new ways that excite and engage our audience across multiple platforms and around the world.”

Bedrocket is helmed by co-founders Ken Lerer, co-founder of The Huffington Post, and Brian Bedol, founder of channels now known as ESPN Classic and CBS College Sports. Considering their backgrounds in news and television, this investment falls right in line with their interests, never mind that “What’s Trending” is Bedrocket’s fifth investment in a YouTube channel, adding to a lineup that already includes comedy, action sports, style, and soccer channels.

Not only does Bedol have a history of investing in YouTube channels but he also has stated that Bedrocket investments are targeted at companies capable of disrupting cable broadcasting. Lerer’s Huffington Post also became the first website to win a Pulitzer prize for journalism just last year. So support for “What’s Trending” comes as an obvious vote of confidence from those leading the new media wave, despite the show’s disassociation with CBS News, a traditional media brand, in September of 2011.

Of course, “What’s Trending” has made some great strides since then: It transitioned into its current daily broadcasting schedule in August of 2012, a month before it received a Primetime Emmy nomination in the Interactive Media category. You can also check out our 5 Questions With…Shira Lazar here.

Tags: , , , , , , , , ,


carmilla-u-by-kotex

Lesbian Vampires & Kotex: How ‘Carmilla’ Became...

 
aap-rocky

MTV Labs Taps Rapper A$AP Rocky as Creative Director

 
CableCross

FCC Cancels Vote on ‘Unlock the Box’ OTT Proposal

 
lights-out-shoot-blackbox-tv-collab

Collab Signs Horror Channel BlackBoxTV to Network, Partners on...

 
Industry Tickets Selling Fast!
Click above to lock in your registration for VidCon 2015!
 
PewDiePie 3-2-15

PewDiePie Expands Revelmode Gaming Slate with DoubleMoose Deal

 
storyful-marketplace

Storyful Launches Viral Video Marketplace

 
lyor-cohen-youtube-music

Pioneering Hip Hop Exec Lyor Cohen Joins YouTube as Global Head...

 
alpha-legendary-digital

Legendary Digital Reveals Alpha Subscription Service Launch...

 
time-inc-jash

Time Inc. Teams with Digital Comedy Producers Jash for Branded Content

 
Amazon Logo

Amazon Greenlights Three Comedy Pilots as Series

 
cartoon-network-app

How the Cartoon Network Combined the Best of VOD and Linear TV...

 
jukin-media-ethos

Jukin Media Goes Viral for Brands with Ethos Division Launch

 
Streamy Awards

Streamy Awards Trade In VH1 for YouTube, Again

 
zefr-alignment-report

Matching Ads to Videos Not So Simple, According to Zefr’s...

 
shomi

Plug Pulled on Canadian SVOD Service Shomi

 
Twitter

What’s Trending on the Twitter Sale

 
Machinima Logo

Machinima Teams with SiriusXM for Daily Esports Radio Show

 
Hearst

AwesomenessTV, Vice, Complex to Power New HearstLive...

 
dirty-30-hannah-hart-mamrie-hart-grace-helbig

VIDEO: ‘Dirty 30’ Confessions with Stars Hart,...

 
facebook-thumbs-down

Facebook Says It’s Sorry It Vastly Overestimated Video...

 
craig-piligian-pilgrim-media-group

Pilgrim Media Group CEO Craig Piligian (‘The...

 
youtube-heroes-for-change

Heroes or Rats?: YouTube Unveils New Program for Creators Who...

 
Vessel says it's doing well in its first month

Why Verizon is Pursuing Vessel, the...

 
jared-feldman-and-sam-hui-ph-d-at-the-2014-canvs-launch

How Canvs Media is Harvesting Emotional Insights on YouTube,...

 
marlon-wayans

Marlon Wayans Getting ‘Naked’ for Netflix with Regina Hall

 
huffpost-ryot-aol

HuffPost RYOT Launching Virtual Reality Comedy Series and News...

 
youtube-vote-irl

YouTube Launches #voteIRL Campaign Targeting Digital-First Generation

 
tyler-oakley-camp17

How Top YouTubers (incl. Tyler Oakley & Meghan Rienks)...

 
charlie-sheen-anger-management

Charlie Sheen to Star in Crackle Feature ‘Mad Families’

 
filmbuff_videoink_300x250

Gunpowder & Sky Buys Distributor FilmBuff As Vision for...

 
toy-freaks-youtube

Toy Freaks Top Viewed YouTube Channel in August According to...

 
jeffrey-tambor-transparent-amazon

Emmy Wrap-Up 2016: Jeffrey Tambor (‘Transparent’)...

 
Twitter

Twitter Scores 2.1 Million Viewers for Thursday Night Footall Kickoff

 
youtube-sad-face-error

Vloggers Not Unique Snowflakes: 90 Million Flag YouTube Videos...

 
Mode Media

‘Billion Dollar Startup’ Mode Media Shuts Down

 
raised-firsts-branded-tv

Who Is Winning The Marketing Revolution And Why?

 
shes-gotta-have-it

Netflix Orders ‘She’s Gotta Have It’ Series...

 
swedish-dicks-peter-stormare-keanue-reeves-viaplay

What Is ‘Swedish Dicks’ and Who Is Selling It?

 
seamlessly-she-monica-potter-aol-partner-studio-gmc-acadia

How GMC is Using the AOL Series ‘Seamlessly She’...

 
Netflix_new

Liberty Global to Put Netflix on Set-Top Boxes in 30 Countries