BREAKING: ‘ShowYou’ Debuts YouTube-like Platform

/ Jun 6, 2013

showyou_logo

So a few weeks ago I wrote this about the current state of web video:

One of my favorite questions to ask people who make content for YouTube, or work for companies that make content for YouTube, is this: How comfortable are you with the fact that YouTube is your distribution platform? How comfortable are you, essentially, with the fact that YouTube has the power to make decisions that might hurt your business?

Another way of putting it: How comfortable are you with the fact that your business is built on the back of another business?

Normally, people have stalled on a response to this question — done everything possible to avoid actually answering it. But we’re entering a new phase of the web video world now, one that, when the historians have their way with it, could be seen as kicked off by Jason Calcanis proclaiming that he was no longer interested in using YouTube’s money, but also revealing that Maker Studios was planning an independent platform for its content.

Since Calcanis’ opening salvo, it’s become clear that the web video space may be poised for serious fracturing, as creators born of YouTube seek out platforms outside of YouTube.

But even independent start-ups are exploring the possibilities. One interesting move is the mobile/tablet app ShowYou, which today is announcing a new phase: While its first iteration was entirely geared towards web video discovery, ShowYou is now launching a new platform that will allow both creators and casual web video consumers to distribute video they’ve created, as well as content they want to share with others, in a channel format.

And for channels sharing original content, ShowYou will enable them to put advertising on their videos. From the blog post announcing this decision: “It’s like having your own app, but without the costs, and maintenance and distribution challenges.”

Right now, YouTube doesn’t allow pre-roll ads on mobile video outside of its iOS app — ShowYou is hoping to address this, while also making sure that pre-rolls and other ads will only be enabled on content that isn’t already receiving it from sites like YouTube, as that would be against the YouTube API TOS. “We have these channels, but for some people, they want to make money, it’s their livelihood,” ShowYou CEO Mark Hall said via phone. “The platform is based around giving them better tools.”

ShowYou’s plans are in the early stages, which is why, for the next 90 days, its premium offerings are free to anyone interested. Most importantly, because their platform can work with content hosted anywhere, not just YouTube, they’re able to remain relatively agnostic should a major divide in platforms come about. “We expect in the future to have people come to us and say I don’t want to use YouTube for this,” Hall said.

The reason that ShowYou is making its premium offering free for the moment is because it’s in a highly experimental stage. But the approach it’s taking towards web video may be one to emulate — because its platform can accept all video formats, not only does it have the freedom to focus on discovery, but it’s also not beholden to any particular format.

ShowYou’s burden is that it has to create value in order to justify why creators would sign up for its platform. But that’s also one of the company’s chief advantages.

Tags: , , , , , , ,


  • hankmt

    I’m excited to welcome some new blood to the space, though the only way they’re going to pull high quality content onto their platform is by offering free, high-quality promotion to demographics that are hard to reach on YouTube. Or money…but probably the latter. I might post some videos on there if they offered to put me in front of a bunch of users I wouldn’t otherwise have access to. But that’s a deal that is only as powerful as ShowYou’s base of users.

aap-rocky

MTV Labs Taps Rapper A$AP Rocky as Creative Director

 
CableCross

FCC Cancels Vote on ‘Unlock the Box’ OTT Proposal

 
lights-out-shoot-blackbox-tv-collab

Collab Signs Horror Channel BlackBoxTV to Network, Partners on...

 
PewDiePie 3-2-15

PewDiePie Expands Revelmode Gaming Slate with DoubleMoose Deal

 
Industry Tickets Selling Fast!
Click above to lock in your registration for VidCon 2015!
 
storyful-marketplace

Storyful Launches Viral Video Marketplace

 
lyor-cohen-youtube-music

Pioneering Hip Hop Exec Lyor Cohen Joins YouTube as Global Head...

 
alpha-legendary-digital

Legendary Digital Reveals Alpha Subscription Service Launch...

 
time-inc-jash

Time Inc. Teams with Digital Comedy Producers Jash for Branded Content

 
Amazon Logo

Amazon Greenlights Three Comedy Pilots as Series

 
cartoon-network-app

How the Cartoon Network Combined the Best of VOD and Linear TV...

 
jukin-media-ethos

Jukin Media Goes Viral for Brands with Ethos Division Launch

 
Streamy Awards

Streamy Awards Trade In VH1 for YouTube, Again

 
zefr-alignment-report

Matching Ads to Videos Not So Simple, According to Zefr’s...

 
shomi

Plug Pulled on Canadian SVOD Service Shomi

 
Twitter

What’s Trending on the Twitter Sale

 
Machinima Logo

Machinima Teams with SiriusXM for Daily Esports Radio Show

 
Hearst

AwesomenessTV, Vice, Complex to Power New HearstLive...

 
dirty-30-hannah-hart-mamrie-hart-grace-helbig

VIDEO: ‘Dirty 30’ Confessions with Stars Hart,...

 
facebook-thumbs-down

Facebook Says It’s Sorry It Vastly Overestimated Video...

 
craig-piligian-pilgrim-media-group

Pilgrim Media Group CEO Craig Piligian (‘The...

 
youtube-heroes-for-change

Heroes or Rats?: YouTube Unveils New Program for Creators Who...

 
Vessel says it's doing well in its first month

Why Verizon is Pursuing Vessel, the...

 
jared-feldman-and-sam-hui-ph-d-at-the-2014-canvs-launch

How Canvs Media is Harvesting Emotional Insights on YouTube,...

 
marlon-wayans

Marlon Wayans Getting ‘Naked’ for Netflix with Regina Hall

 
huffpost-ryot-aol

HuffPost RYOT Launching Virtual Reality Comedy Series and News...

 
youtube-vote-irl

YouTube Launches #voteIRL Campaign Targeting Digital-First Generation

 
tyler-oakley-camp17

How Top YouTubers (incl. Tyler Oakley & Meghan Rienks)...

 
charlie-sheen-anger-management

Charlie Sheen to Star in Crackle Feature ‘Mad Families’

 
filmbuff_videoink_300x250

Gunpowder & Sky Buys Distributor FilmBuff As Vision for...

 
toy-freaks-youtube

Toy Freaks Top Viewed YouTube Channel in August According to...

 
jeffrey-tambor-transparent-amazon

Emmy Wrap-Up 2016: Jeffrey Tambor (‘Transparent’)...

 
Twitter

Twitter Scores 2.1 Million Viewers for Thursday Night Footall Kickoff

 
youtube-sad-face-error

Vloggers Not Unique Snowflakes: 90 Million Flag YouTube Videos...

 
Mode Media

‘Billion Dollar Startup’ Mode Media Shuts Down

 
raised-firsts-branded-tv

Who Is Winning The Marketing Revolution And Why?

 
shes-gotta-have-it

Netflix Orders ‘She’s Gotta Have It’ Series...

 
swedish-dicks-peter-stormare-keanue-reeves-viaplay

What Is ‘Swedish Dicks’ and Who Is Selling It?

 
seamlessly-she-monica-potter-aol-partner-studio-gmc-acadia

How GMC is Using the AOL Series ‘Seamlessly She’...

 
Netflix_new

Liberty Global to Put Netflix on Set-Top Boxes in 30 Countries

 
vincent-cacace-vertebrae

Getting to the Spine of VR’s Monetization Challenges with...