Silver Lake Decides It Doesn’t Want Hulu (For Now)

/ Jul 5, 2013

HuluInABox

Silver Lake has dropped its bid for Hulu, according to a report from All Things D, citing sources close to the situation. Silver Lake had partnered with Hollywood talent agency WME to explore a purchase of the online video service, which is owned by the trio of 21st Century Fox (formerly News Corp.), Disney, and Comcast (which has no operational oversight due to FCC regulations).

Other Hulu suitors include DirecTV, The Chernin Group (in partnership with AT&T), Guggenheim Digital, and Time Warner Cable (which as far as we know is only interested in purchasing a stake in the company). DirecTV is considered to be the frontrunner, which might not be bad for Hulu if it hopes to play a serious role in original online programming. Yahoo also had an interested in buying Hulu, but has since dropped out of the bidding war.

Today is the deadline for binding bids for Hulu, which means there is no going back. Unless, of course, Hulu’s owners decide to not sell the company, as they have done before.

If Hulu is sold, it appears the price will have to be in the neighborhood of $1 billion.

Silver Lake’s exit might not be final, though. As the All Things D report notes, the private equity firm might partner with one of the bidders that is left depending how things play out in the next, “more serious” round (yes, there will be another round). It’s not exactly clear what this means for WME’s interest in Hulu.

Stay tuned, I guess.

Tags: , , , , , , , , , , , ,


Read today's digital video news stories

Quick Breaks: Charter/TWC Post-Merger Could Launch National...

Adult Swim VR

Adult Swim Enters VR Game with ‘Virtual Brainload’ App

hbo gorburger show

HBO Orders TV Pilot Based on Funny or Die Web Series ‘The...

Hulu will be available via five other cable companies

Suddenlink to Bring Hulu to Its Set-Tops

Periscope is Twitter's live-streaming video app

Here Are a Few Must-Know Stats About Live-Video Apps Periscope...

Facebook Fortune The Chat

Time Inc.’s Fortune Is Launching Video Interview Series on...

tribeca-shortlist

Lionsgate, Tribeca Pick Jeff Bronikowski to Run...

"Grace and Frankie" starring Lily Tomlin and Jane Fonda will debut on Netflix

Netflix Renews ‘Grace and Frankie’ for Second Season

Fusion debuting new series on Snapchat Discover

Snapchat Hires Former Fox Exec to Beef Up Its Original Programming

Read today's digital video news stories

Quick Breaks: Netflix Plans ‘OrangeCon'; Portal A Hires...

olive and mocha web series

Reviewed! ‘Olive and Mocha’ Proves Kids Say the Most...

Periscope is Twitter's live-streaming video app

Periscope Finally Comes to Android

DEADBEAT_review

Hulu Renews ‘Deadbeat’ for Third Season

Digital video industry news today

Tuesday 05.26.2015: News to Know

AOL

The Guardian Joins AOL’s Video Network

the youtuber who isn't a youtuber andrew vallentine

Meet the Biggest YouTuber Without a Channel

the revolution of publishing online

Back to the Future: The Revolution of Publishing

hulu-plus

Does Taking on Cancelled Network Shows Make Sense for Hulu?

Wayside Creations makes live-action adaptations of video games

Wayside Creations Calls Success on Kickstarter a...

Read today's digital video news stories

Quick Breaks: FailArmy Launches Second Channel; YouTube Improves...

YouTube fans in Singapore

Endemol Beyond Launches in Singapore, Where YouTubers Happen to Thrive

Who makes the most effective ads on YouTube?

Which Industries Are Creating YouTube’s Most Effective Ads?

Digital video industry news today

Thursday 5.21.15: News to Know

BoJack Horseman second season starts July 2015

‘BoJack Horseman’ Will Return to Netflix on July 17

Dutch YouTuber Enzo Knol will star in a feature film

Film Starring European YouTuber to Come to Theaters in the Netherlands

wibbitz is a text-to-video israeli startup

Text-to-Video Startup Wibbitz Raises $8 Million in Series B Round

this web series about high school cheerleaders rules

Web Series Wednesday: Coming of Age

This kid is shocked by what she's seeing on YouTube Kids.

Google’s YouTube Kids App Is Full of Booze, Drugs, and Gore

Read today's digital video news stories

Quick Breaks: Netflix Grabs Kevin James Film; Vice Sports...

Rightster partners with SPotify on video initiative

Spotify Tapped Rightster for Its Global Reach and Video Expertise

soccer fans get excited for OTT

Women’s World Cup, Lacrosse Games Going Live...

spotify partners with major publishers for native video content

Spotify Now Hosts Video Content from CNE, Vice, ESPN, Maker…

CEO of YouTube to keynote at VidCon again

YouTube CEO Susan Wojcicki to Reflect on the Platform’s 10...

Digital video industry news today

Wednesday 5.20.15: News to Know

Jen Kirkman's getting her own comedy special on Netflix

Jen Kirkman Gets Lost in the Laughter in her Netflix Comedy Special

Read today's digital video news stories

Quick Breaks: Hulu Bulks Cast Lineup for “11/22/63”

Bill Nye the Science Guy is now on Netflix

Science Rules! ‘Bill Nye the Science Guy’ Comes to Netflix

YouTube vs TV, engagement vs reach

Engagement Is Everything: Rethinking Celebrity and Influence