Sony’s ‘The Interview’ Rakes in $15M Online in 4 Days
“The Interview,” the controversial Seth Rogen-James Franco comedy at the center of the recent cyber-attack against Sony Pictures Entertainment, made over $15 million via digital platforms in its first four days.
The number comes from Sony itself, which says that the film was rented or purchased on digital platforms more than 2 million times through Saturday, December 27. Per a source familiar with the numbers, YouTube and Google Play accounted for a majority of the sales.
On Wednesday, December 24, Sony made the comedy available for rental ($5.99) or purchase ($14.99) on a number of digital outlets, including YouTube Movies, Google Play, Xbox Video, and its own website SeeTheInterview.com. Early Sunday, the film also became available on iTunes.
Online distribution has also expanded to Canada through Google Play, YouTube Movies, Xbox Video, the studio announced. Up until now, the film could only be seen (legally) in the United States. On Friday, it was reported that the film could have been illegally downloaded globally more than 750,000 times.
Theatrically, “The Interview” has brought in an estimated $2.8 million from 331 domestic theaters since Christmas Day.Tags: digital distribution, Google Play, iTunes, Seth Rogen, sony, Sony Hack, Sony Pictures Entertainment, the interview, VOD, Xbox, Xbox Video, YouTube Movies