Sony’s Online and VOD Sales for ‘The Interview’ Hit $31M
“The Interview,” the Seth Rogen-James Franco comedy from Sony Pictures Entertainment, made more than $31 million via online and VOD rentals and sales through Sunday, January 4.
The number comes from the studio, which said the film has been downloaded more than 4.3 million times.
After canceling the release of the film — and then reversing that decision by opting for a day-and-date release across a limited number of theaters and several online platforms — Sony made “The Interview” available for purchase or rental online across YouTube, Google Play, Xbox, and its own website SeeTheInterview.com. Prior to last weekend, the studio also expanded the release to a number of cable- and satellite-operated VOD platforms as well as PlayStation.
Sony had previously announced that “The Interview” had pulled in over $15 million from online sales through the first four days of its release (it came out on December 24). Numbers have certainly slowed, but that’s typical for any release following its “opening weekend.”
Theatrically, the film has brought in more than $5 million across a limited number of theaters, the studio said. The film reportedly cost $44 million to make.Tags: Day-And-Date, digital distribution, Google Play, Kernel, Seth Rogen, Sony Pictures Entertainment, the interview, VOD, Xbox, youtube, YouTube Movies