Stop Me If You’ve Heard This Before: Hulu Owners Say ‘Nah’

/ Jul 12, 2013

hulu pic jul9

It’s 2011 all over again as Hulu’s trio of owners, 21st Century Fox, Disney, and Comcast, have decided to not sell the video service to any of its suitors. Instead, they will put $750 million into the video company to “propel future growth,” according to the announcement.

The final suitors for Hulu came down to DirecTV and the combination of The Chernin Group and AT&T, as well as Time Warner Cable, which was only interested in buying a stake in the company. The initial list was much bigger, but over the past couple of weeks, most of them dropped out due to various reasons.

In a statement, Chase Carey, president and COO of 21st Century Fox (formerly News Corp.), said: “We believe the best path forward for Hulu is a meaningful recapitalization that will further accelerate its growth under the current ownership structure. We had meaningful conversations with a number of potential partners and buyers, each with impressive plans and offers to match, but with 21st Century Fox and Disney fully aligned in our collective vision and goals for the business, we decided to continue to empower the Hulu team, in this fashion, to continue the incredible momentum they’ve built over the last few years.”

I promise, you are not stuck in a time-warp.

What’s interesting though is the second half of Carey’s statement, about Fox and Disney being “fully aligned” with what they want to do with Hulu. Does that mean more investment in Hulu’s subscription offering (which Fox has notably favored), or the free, ad-supported half of the video service (which Disney has supported)? Comcast/NBCUniversal, the third primary owner, has no operational oversight due to FCC regulations.

What about reports of a mass executive exodus at Hulu due to concerns over the company’s future?

A recapitalization in the amount of $750 million would signal that Hulu owners have a renewed faith in the service.

As for Hulu’s original programming ambitions, if the current trio of owners remain at the helm, it’s likely that original content will continue to be a side-project for the video company. Hulu’s licensing deals for TV programming are its bread and butter. Hulu’s owners want to control who can access their content as much as it’s humanly (or legally) possible. The idea was that a new Hulu owner, which wouldn’t have access to the licensing deals Hulu currently enjoys, would be forced to invest more in original programming. In other words, Netflix’s strategy for the past year or so. That’s pretty much an after-thought right now.

Hulu declined to comment beyond what was announced in the release this morning.

Tags: , , , , , , , , ,


All Def Movie Awards

And the Award for Best Bad Muh F**ka Goes to All Def Digital...

 
Pokemon YouTube AdBlitz

The Big Game is Over – YouTube Names AdBlitz Winners

 
Project Greenlight Digital Studios

Project Greenlight Digital Studios Names Advisory Board

 
Rabih Gholam Studio 71

Studio71 Hires Ryan Seacrest Prods.’ Rabih Gholam to Head...

 
Industry Tickets Selling Fast!
Click above to lock in your registration for VidCon 2015!
 
GraceAndStyle_Videoink_300x250

Grace Helbig’s book “Grace and Style” Hits Top...

 
Glove and Boots Bento Box Entertainment

New Digital Studio Served Up by ‘Bob’s...

 
Epoxy

Epoxy Enables Instant Video Replies to Fan Comments Via Mobile App

 
Hayu NBCUniversal

NBCUniversal to Launch Reality TV SVOD Service Hayu in U.K.,...

 
AT&T Lab Grace Helbig

Grace Helbig Joins Influencers in AT&T Hello Lab Mobile...

 
FuboTVlogo

How FuboTV Plans to Be the Virtual MVPD for Sports Fans,...

 
Cut_Logo_300x250_VideoInk

Meet Cut — Gunpowder & Sky’s First Big Video...

 
Fishman

Digital Video Vets Launch Excellerate Advisory Firm

 
Jaclyn Glenn Streamup

Streamup Signs YouTube’s Favorite Atheist Jaclyn Glenn

 
Tom Cassell Syndicate Legends of Gaming Endemol Beyond

Syndicate (a.k.a. Tom Cassell) to host ‘Legends of...

 
Thunderbirds Are Go Amazon

‘Thunderbirds Are Go’ for Amazon for Four 13-Episode...

 
Beat Bugs Netflix

Beatles Songs Backing Animated Insects in Netflix Series...

 
YouTube Money

Brands Aside, Political Ads Top YouTube’s Advertising...

 
Foursome YouTube Red

YouTube Red Reveals Two New Originals, Teases Next Batch of Premieres

 
Fuller House

The FullerHouse Trailer is Here!

 
Digital Entertainment World DEW

Start-Ups Face Off at Digital Entertainment World

 
Joking Hazard Explosm Entertainment

Explosm Entertainment and Studio71 Go Kickstarter Route with...

 
Ricky Dillon Follow Me Keywords Press

Ricky Dillon Joins YouTube Literary Movement with ‘Follow...

 
MTV Snapchat Discover

Viacom Pacts with Snapchat for MTV Discover Channel and Ad Sales

 
Mozart in the Jungle

Amazon Renews ‘Mozart in the Jungle’ for Season 3

 
In Awe of You by AwesomenessTV Dress Macy's

AwesomenessTV Launches Fashion Line with Macy’s and Tie-In...

 
Studio71

Studio71 Opens Canadian Cooking Studio, Signs Domestic Geek and...

 
Horace and Pete Louis C.K. Steve Buscemi

Louis C.K. Releasing Series Direct-to-Digital Series as He Shoots It

 
Puppymonkeybaby Mountain Dew Super Bowl 50

Puppymonkeybaby Dominates Game Day Online Ad Competition, But...

 
Bryan Lanning

How Bryan Lanning Turned a Family Vlog into Pop Music Success

 
Heinz Ad Super Bowl 50

Try Our Super Bowl 50 Branded Video Sample Platter

 
Joe Montana Bay Area or Bust Super Bowl

How Brands Are Breaking the Internet with Super Bowl Videos

 
BrandedTVLogo_VideoInk_300x250

The Collision of Branded Content and Pro Sports

 
Orange is the New Black

Netflix Triples Down on ‘Orange is the New Black’

 
YouTube AdBlitz Jake and Amir

YouTube Reveals Top Trending Super Bowl Ads

 
mitu

Mitú Uses Influence Among Latino Millennials for Political Push

 
andy_milonakis

Andy Milonakis Signs Exclusive Live Stream Deal with Streamup

 
Univision Creator Network

Univision Creator Network Adds YouTuber Josh Leyva and...

 
BroadbandTV BBTV

Take That, Maker Studios! BroadbandTV Now Biggest Multi-Platform...

 
Bassem Yousseff F-Comedy Fusion

F-Comedy Signs Bassem Youssef, ‘The Jon Stewart of Egypt’

 
Netflix acquires three new indie flicks

Netflix Traveling to Pittsburgh for ‘Mindhunter’...