Stop Me If You've Heard This Before: Hulu Owners Say 'Nah' - VideoInk
 
 

Stop Me If You’ve Heard This Before: Hulu Owners Say ‘Nah’

/ Jul 12, 2013

hulu pic jul9

It’s 2011 all over again as Hulu’s trio of owners, 21st Century Fox, Disney, and Comcast, have decided to not sell the video service to any of its suitors. Instead, they will put $750 million into the video company to “propel future growth,” according to the announcement.

The final suitors for Hulu came down to DirecTV and the combination of The Chernin Group and AT&T, as well as Time Warner Cable, which was only interested in buying a stake in the company. The initial list was much bigger, but over the past couple of weeks, most of them dropped out due to various reasons.

In a statement, Chase Carey, president and COO of 21st Century Fox (formerly News Corp.), said: “We believe the best path forward for Hulu is a meaningful recapitalization that will further accelerate its growth under the current ownership structure. We had meaningful conversations with a number of potential partners and buyers, each with impressive plans and offers to match, but with 21st Century Fox and Disney fully aligned in our collective vision and goals for the business, we decided to continue to empower the Hulu team, in this fashion, to continue the incredible momentum they’ve built over the last few years.”

I promise, you are not stuck in a time-warp.

What’s interesting though is the second half of Carey’s statement, about Fox and Disney being “fully aligned” with what they want to do with Hulu. Does that mean more investment in Hulu’s subscription offering (which Fox has notably favored), or the free, ad-supported half of the video service (which Disney has supported)? Comcast/NBCUniversal, the third primary owner, has no operational oversight due to FCC regulations.

What about reports of a mass executive exodus at Hulu due to concerns over the company’s future?

A recapitalization in the amount of $750 million would signal that Hulu owners have a renewed faith in the service.

As for Hulu’s original programming ambitions, if the current trio of owners remain at the helm, it’s likely that original content will continue to be a side-project for the video company. Hulu’s licensing deals for TV programming are its bread and butter. Hulu’s owners want to control who can access their content as much as it’s humanly (or legally) possible. The idea was that a new Hulu owner, which wouldn’t have access to the licensing deals Hulu currently enjoys, would be forced to invest more in original programming. In other words, Netflix’s strategy for the past year or so. That’s pretty much an after-thought right now.

Hulu declined to comment beyond what was announced in the release this morning.

Tags: , , , , , , , , ,


YouTube

YouTube Confirms Plans to Fund Original Content from Top Creators

KidsatPlay

Kids at Play Inks New Representation for Branded Content in the...

BeautyCon2014

BeautyCon Raises $2M in Funding Round

MobileVideo_alist02

Mobile Video For Brand and Entertainment Marketers

Screen Shot 2014-09-18 at 3.14.16 PM

Fullscreen Partners with Loudr to Help Talent Monetize Music

XboxES

Microsoft Layoffs Hit Xbox Entertainment Studios Ahead of Closure

OMD

Media Agency OMD Hosts Tinder-Like Meetup for Brands and Content...

smosh

Lionsgate Nabs Worldwide Distribution Rights to ‘The Smosh...

MichellePhan

Michelle Phan Strikes Back at Ultra Records with Countersuit

VIS_MagnetMedia

Magnet Media Hires Director of Business Development

AmazonFireTV

A+E Networks TV Everywhere App Now on Amazon Fire TV

NetFlix

Netflix Is Huge in Canada, Too

kincommunity2

Canada’s Corus Entertainment Leads $12M Round in Kin...

MakerStudios_01

Maker Studios Celebrates 25th Anniversary of...

NewsToKnow

Thursday 9.18: News to Know

baby chick

New YouTube BabyLeague Series Stars Magical Toddler

Justice League

WB & DC Entertainment Team with Machinima on Animated...

WSW_05

Web Series Wednesday: Get Through the Week Laughing

Streaming_TV

Streaming TV Devices Are in a Tight Race

vice

Vice News Launches Mobile App on iOS

SillyGIF

EXCLUSIVE: Astronauts Wanted Taps YouTube, Vine Stars for New...

JustForLaughs

Maker Studios Launches New YouTube Channel ‘Just for...

Screen Shot 2014-09-17 at 12.45.51 PM

‘Mystery Science Theater 3000′ Lands on Vimeo

Hello

Maker Studios’ Branded Series Pairs Chocolate with YouTubers

YouTube_Flag

DoubleVerify Taps Veenome to Help Advertisers Avoid Unsafe Videos

iheartradio

iHeartRadio Music Festival to Stream on Yahoo Live

JW Player

JW Player Raises $20M to Build ‘Open Video Ecosystem’

NewsToKnow

Wednesday, 9.17: News to Know

NATPE

NATPE Sets Digital ‘Market Within a Market’ for 2015...

RaceCars

‘Tuerck’d’ Races Towards Its Third Season on...

Ipad

Cinedigm Releases Docurama App on iOS

Chromecast

Google Chromecast Adds Content from Disney, Twitch, DramaFever

wedlock1

Vimeo Acquires Mark Duplass-Starring Comedy Series...

FoxSportsDigital_SportingNews

New Fox Sports-Sporting News Digital Network Tops...

Roku

Roku Hits 10 Million Sales in the US

amazonstudios

Amazon Orders Kids’ Soccer Comedy Pilot

Screen Shot 2014-09-16 at 11.01.58 AM

The Scene’s New Docu-Series Follows Collegiate Porn Star

judd apatow 2

Netflix Snags Judd Apatow Comedy Series ‘Love’

veronicamars

‘Veronica Mars’ Digital Spinoff Arrives on CTV Extend

NewsToKnow

Tuesday 9.16: News to Know