TouchCast App Puts Pro-Grade Video Editing in iPad Users’ Hands
/ Jun 27, 2013

TouchCast5

Released today on iTunes, TouchCast is a new video-creation platform that places all the tools of an editing studio in one free iPad app.

TouchCast has two elements: One allows users to watch and interact with videos via the service (“Touch”), the other is the studio/production features designed for creators to shoot and publish interactive videos (“Cast”).

Notably, TouchCast features a new technology called vApps (for “video apps”), which are interactive on-screen elements that users can play around with while watching a TouchCast video. The vApps do not interrupt viewers’ video playback, while enabling them to interact with fully-functional web pages, maps, and polls. vApps also support YouTube videos (that’s right: video within a video). And if you’re wondering, yes, TouchCast has a patent on the vApp technology.

It’s easy to see how vApps could benefit vloggers and broadcasters, allowing them to recreate the format of a cable news show, but with more interactive on-screen content and graphics.

The “Touch” section is where users go to subscribe to other TouchCasters and watch videos. TouchCast videos can also be uploaded to YouTube, though that would have to be at the expense of the vApp technology, which the YouTube player doesn’t support. TouchCast has some sample videos already available on their YouTube channel if you want to check out what we mean by all of this.

TouchCast is founded by Edo Segal (former vice president of emerging platforms at AOL), Erick Schonfeld (former editor-in-chief of TechCrunch), and Charley Miller (a veteran video product engineer). Initially only available on the iPad, the plan is to expand the app to other platforms, including PCs/Macs, by the fall.

As for monetization, TouchCast founders say they’re considering a freemium model, which will allow users to pay in order to download additional features and storage. The company says it’s also in talks with “enterprise-level businesses” to license its technology, and expects to generate additional revenue via advertising across its various platforms.

Tags: , , , , , , , ,


AmazonBox

Amazon’s Video Shorts No Threat to YouTube

BeauWillimon_Seated

‘House of Cards’ Writer Beau Willimon Talks Career...

TheFineBrothers

The Fine Brothers’ React to 1 Million Subscribers in 5 Days

AlistArticle

Streaming Games Success is Elusive

MarkGail

Defy Media Hires Mark Gall to Head Sales Staff

Sarah Palin Channel 7-28-14

Sarah Palin Launches Very Own Subscription Video Channel

FoxSportsDigital_SportingNews

Fox Sports Digital Teams with Sporting News Media to Own Sports...

Screen Shot 2014-07-28 at 11.12.30 AM

Budweiser’s Made for Music Campaign Launches...

NewsToKnow

Monday 7.29: News to Know

Top5_Food

Top Five Emerging Food & Cooking Channels on YouTube

twitchtube

The Copyright Hitch When YouTube Buys Twitch

AmazonInstant

Amazon Loses Net $126M in Revs; Still Plans $100M for Original Video

FacebookVSYoutube

Facebook Covertly Poised to Take Over Video Space

yahoobuildingsign

The Six Companies Taking on YouTube: Yahoo

RhettandLink

Rhett & Link on Endless Ideas and a Creative Partnership

CondeNastLogo

The Six Companies Taking on YouTube: Conde Nast

complex3

The Six Companies Taking on YouTube: Complex

ComCast

The Six Companies Taking on YouTube: Comcast

Alist_article

ION Introduces the Brand Channel Network

Trip_t0_italy

Former MTV Series Finds a New Home Online

twitchtube

Google (Reportedly) Finally Buys Twitch for $1 Billion

AppleTV

Why ‘Smart’ Advertisers Should Look to Smart TVs

AmazonInstant

Amazon to Spend $100 Million on Original Pilots

FlippsMusic

Flipps App Hops on the Music Video Bandwagon

fullscreenlogo

The Six Companies Taking on YouTube: Fullscreen

AOLadvertising

AOL Names Marta Martinez as New Global Head of Video Sales

VIS_EpicMealTime

‘Epic Meal Empire’ First Episode on YouTube Before...

barcroft_TV

Barcroft Media to Invest in Creating Premium MCN

Copyright_image

EXCLUSIVE: Jukin Media Advances Rights Management Agenda –...

SingleShot

Seinfeld Creates Espresso Version of ‘Comedians in Cars’

SamsungOculus

The Future of Video Creation Is Virtual Thanks to Oculus and Samsung

FrankensteinMD_Victoria

‘Frankenstein MD’ Series Reveals Cast Lineup + First...

Xbox_one_Alist

Xbox One Gets More Social With Update

Divergent_Comcast

Comcast Pact with Lionsgate Expands Their Digital Footprint

tubularlabs

INSIDE LOOK: How Tubular Labs Wants to Help Brands Kill It on YouTube

NewsToKnow

Thursday 7.24: News to Know

FrankensteinMD

Bernie Su’s Pemberley Digital Gets Air Date for...

Maker Studios 5

Maker Studios to Make an Appearance at Comic-Con 2014