TouchCast App Puts Pro-Grade Video Editing in iPad Users’ Hands

/ Jun 27, 2013

TouchCast5

Released today on iTunes, TouchCast is a new video-creation platform that places all the tools of an editing studio in one free iPad app.

TouchCast has two elements: One allows users to watch and interact with videos via the service (“Touch”), the other is the studio/production features designed for creators to shoot and publish interactive videos (“Cast”).

Notably, TouchCast features a new technology called vApps (for “video apps”), which are interactive on-screen elements that users can play around with while watching a TouchCast video. The vApps do not interrupt viewers’ video playback, while enabling them to interact with fully-functional web pages, maps, and polls. vApps also support YouTube videos (that’s right: video within a video). And if you’re wondering, yes, TouchCast has a patent on the vApp technology.

It’s easy to see how vApps could benefit vloggers and broadcasters, allowing them to recreate the format of a cable news show, but with more interactive on-screen content and graphics.

The “Touch” section is where users go to subscribe to other TouchCasters and watch videos. TouchCast videos can also be uploaded to YouTube, though that would have to be at the expense of the vApp technology, which the YouTube player doesn’t support. TouchCast has some sample videos already available on their YouTube channel if you want to check out what we mean by all of this.

TouchCast is founded by Edo Segal (former vice president of emerging platforms at AOL), Erick Schonfeld (former editor-in-chief of TechCrunch), and Charley Miller (a veteran video product engineer). Initially only available on the iPad, the plan is to expand the app to other platforms, including PCs/Macs, by the fall.

As for monetization, TouchCast founders say they’re considering a freemium model, which will allow users to pay in order to download additional features and storage. The company says it’s also in talks with “enterprise-level businesses” to license its technology, and expects to generate additional revenue via advertising across its various platforms.

Tags: , , , , , , , ,


BrandedTVLogo_VideoInk_300x250

In-House Content Studios: Same Name, Different Capabilities

 
Snapchat Article Header

Snapchat Is Getting 10 Billion Video Views A Day. Now What?

 
PrankvsPrank-Jesse-Whalen-Jeana-Smith-Split

PrankVsPrank’s Jesse Wellens, Jeana Smith Hit Pause On...

 
Get The Look  Metallic Chic Eye Makeup by Maybelline branded content

Do This Yourself: Why Branded DIY Videos Are Still a Big Opportunity

 
Industry Tickets Selling Fast!
Click above to lock in your registration for VidCon 2015!
 
Adam Wescott Select Management Group Select Next

Building Better Opportunities for Digital Influencers with...

 
Screening Room

Weekly Streaming Video Release Schedule

 
oculus faux leak

Let’s get Real about VR — the Content & Distribution...

 
Supergravity-Evan-Weiss-Red-Sun-Entertainment

Supergravity Pictures, Evan Weiss Form Talent Management Brand...

 
All-Def-Digital-NBC-SeeSo-Content-Deal

All Def Digital Teams With SeeSo For Original Content Deal

 
VidCon-2016-Beauty-Lifestyle-Content-Salon

Kandee Johnson, MyLifeAsEva To Talk Fashion, Beauty In...

 
NewFronts Image 2015

Newfronts 2016 Programming Cheat Sheet

 
PetCollective

A Year Later… How The Pet Collective Has Blown Up With...

 
indmusic

Live Nation Acquires INDMUSIC

 
Google Daydream VR

Google Bringing VR Platform Daydream to New Android Operating System

 
Cinedigm Logo

Cinedigm Buying StoryBox.tv Content for Dove Channel OTT Service

 
Instant Time INc.

Will Time Inc.’s Branded ‘New Famous’ Platform...

 
NBA Playmakers

Are the NBA and BroadbandTV Pulling a Tom Sawyer with New...

 
cutting the cord

Tearing Down the Wall – Why Television May Just Kill the...

 
PepsiCo Creative Lounge Studio

PepsiCo Pops Open Creators League Studio Facility with AOL and...

 
TMBI_VideoInk_300x250

Trusted Media Brands Delivers Strong First Newfront

 
digital-content-newfronts

Strengths and Weaknesses at the NewFronts

 
Playboy_Cover_VideoInk_300x250

Playboy May Just Out-Vice Vice – Debuts 14 Original Series...

 
Mashable makes a new hire

Mashable Expands on Video Strategy at NewFronts

 
Todd Barrish Endemol Shine Beyond USA

Endemol Shine Beyond USA Hires Maker Studios exec Todd Barrish

 
YouTube NFL

YouTube Adding 96 Full-Length NFL Games

 
Activision_Blizzard_Logo

Activision Blizzard Logging On to Facebook

 
Telemundo NewFront 2016

Telemundo Touts Mashable, Vox, Tastemade and BuzzFeed...

 
AwesomenessTV NewFront 2016 Group Shot

AwesomenessTV Unveils Gaming Awards Show, Major League Baseball...

 
Whistle Sports Logo

Whistle Sports Unveils Six New Series at NewFronts

 
Starwars

Lucas Film and DCPI Set to Release “The Star Wars...

 
Stephanie Villa & Jenn Im Kin Community

Kin Community Signs Best Friend Vloggers Jenn Im and Stephanie Villa

 
Top Gear Team Amazon Prime

Former ‘Top Gear’ Hosts Get a Name for Amazon Show

 
Mobile Video

Newsflash!: IAB Says Original Digital Video Viewers Prefer...

 
Pilgrim Media Group ESL

Pilgrim Media Group Teams with ESL to Play Esports

 
Dwaybe Johnson Studio71 Presentation

Studio71 Announces Dwayne Johnson YouTube Channel, Three New Series

 
Complex's pseudo NewFront

Complex’s Un-Newfront Presents a “Complex...

 
Amazon Video Direct

Is Amazon Video Direct a YouTube Competitor?

 
Izo_VideoInk_300x250

DanceOn Forms “izo” And Steps Into Cluttered Music...

 
Newsy

Newsy Unveils First Original Series at First-Ever NewFront

 
Beef_AbominablePictures_VideoInk_300x250

Fullscreen Grabs Titles from Wildseed Studios, Abominable Pictures