TouchCast App Puts Pro-Grade Video Editing in iPad Users’ Hands

/ Jun 27, 2013


Released today on iTunes, TouchCast is a new video-creation platform that places all the tools of an editing studio in one free iPad app.

TouchCast has two elements: One allows users to watch and interact with videos via the service (“Touch”), the other is the studio/production features designed for creators to shoot and publish interactive videos (“Cast”).

Notably, TouchCast features a new technology called vApps (for “video apps”), which are interactive on-screen elements that users can play around with while watching a TouchCast video. The vApps do not interrupt viewers’ video playback, while enabling them to interact with fully-functional web pages, maps, and polls. vApps also support YouTube videos (that’s right: video within a video). And if you’re wondering, yes, TouchCast has a patent on the vApp technology.

It’s easy to see how vApps could benefit vloggers and broadcasters, allowing them to recreate the format of a cable news show, but with more interactive on-screen content and graphics.

The “Touch” section is where users go to subscribe to other TouchCasters and watch videos. TouchCast videos can also be uploaded to YouTube, though that would have to be at the expense of the vApp technology, which the YouTube player doesn’t support. TouchCast has some sample videos already available on their YouTube channel if you want to check out what we mean by all of this.

TouchCast is founded by Edo Segal (former vice president of emerging platforms at AOL), Erick Schonfeld (former editor-in-chief of TechCrunch), and Charley Miller (a veteran video product engineer). Initially only available on the iPad, the plan is to expand the app to other platforms, including PCs/Macs, by the fall.

As for monetization, TouchCast founders say they’re considering a freemium model, which will allow users to pay in order to download additional features and storage. The company says it’s also in talks with “enterprise-level businesses” to license its technology, and expects to generate additional revenue via advertising across its various platforms.

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