TouchCast App Puts Pro-Grade Video Editing in iPad Users’ Hands

/ Jun 27, 2013

TouchCast5

Released today on iTunes, TouchCast is a new video-creation platform that places all the tools of an editing studio in one free iPad app.

TouchCast has two elements: One allows users to watch and interact with videos via the service (“Touch”), the other is the studio/production features designed for creators to shoot and publish interactive videos (“Cast”).

Notably, TouchCast features a new technology called vApps (for “video apps”), which are interactive on-screen elements that users can play around with while watching a TouchCast video. The vApps do not interrupt viewers’ video playback, while enabling them to interact with fully-functional web pages, maps, and polls. vApps also support YouTube videos (that’s right: video within a video). And if you’re wondering, yes, TouchCast has a patent on the vApp technology.

It’s easy to see how vApps could benefit vloggers and broadcasters, allowing them to recreate the format of a cable news show, but with more interactive on-screen content and graphics.

The “Touch” section is where users go to subscribe to other TouchCasters and watch videos. TouchCast videos can also be uploaded to YouTube, though that would have to be at the expense of the vApp technology, which the YouTube player doesn’t support. TouchCast has some sample videos already available on their YouTube channel if you want to check out what we mean by all of this.

TouchCast is founded by Edo Segal (former vice president of emerging platforms at AOL), Erick Schonfeld (former editor-in-chief of TechCrunch), and Charley Miller (a veteran video product engineer). Initially only available on the iPad, the plan is to expand the app to other platforms, including PCs/Macs, by the fall.

As for monetization, TouchCast founders say they’re considering a freemium model, which will allow users to pay in order to download additional features and storage. The company says it’s also in talks with “enterprise-level businesses” to license its technology, and expects to generate additional revenue via advertising across its various platforms.

Tags: , , , , , , , ,


Video on Facebook

What Facebook’s Latest Video Monetization Plans Mean for...

wassabi brothers ear biscuits

How the Wassabi Brothers Get Views on YouTube:...

tv-36723_640

Is Local TV Missing the Digital Opportunity?

Read today's digital video news stories

Quick Breaks: Kin Community Launches Branded Content Studio;...

Lifetime Movie Club

Lifetime Gets into the SVOD Game

Digital video industry news today

Thursday 7.2.15: News to Know

Happy Fourth of July web series

Web Series Wednesday: Dear America, Happy Independence Day

Read today's digital video news stories

Quick Breaks: DramaFever Adds British Titles in US; Rightster...

beet app

Social Video App Beet Isn’t a Snapchat Rival; Its Goal Is...

Magic Leap VR

Former Vevo Chief Rio Caraeff Makes ‘Magic Leap’ as...

Anna Akana_Gidden Media

YouTuber Anna Akana to Star in and Develop Gidden Media Digital...

Digital video industry news today

Wednesday 7.1.15: News to Know

the untitled web series morgan evans is doing for MTV

MTV(Other)’s Newest Series Stars Comedian Morgan Evans

White Room immersive film

Roddenberry Entertainment to Release Immersive Film on Mobile

Screen Shot 2015-06-29 at 11.40.20 AM

Disney Scrambles Up a New Hip Webseries

Read today's digital video news stories

Quick Breaks: Netflix Releases New ‘BoJack’ Trailer;...

Dailymotion

Vivendi Finalizes Purchase of Majority Stake in Dailymotion for...

League of Legends

eSports Gaming & Gambling Platform Unikrn Takes $7 Million...

Digital video industry news today

Tuesday 6.30.15: News to Know

Break Movies

Break Movies signs licensing deal with Paramount

CAA Signs Bart Baker

“King of Parodies” Bart Baker Signs with CAA

Starz Arabia kickstarting SVOD in Middle East

OTT Revenue in the Middle East, Eastern Europe and Africa is on...

Mr Robot

Mr. Robot Scores Big for USA Network with Online Pilot Preview

Read today's digital video news stories

Quick Breaks: Meerkat to Embed Streams for Shark Week; Another...

New Defy Fiat series Bigger Is Better

Chris ‘Big Black’ Boykin Drives a Fiat in New...

Digital video industry news today

Monday 6.29.15: News to Know

Reuters TV iPhone

A Peek Into Reuters Live Video Syndication Play with Mirror Image

Amazon_Catastrophe

From The UK With Love and Snark

Arianna Huffington 3-2-15

HuffPost Revs Up For TV, Mobile, Social and Global Video Play

fox logo

Fox Networks Group Taps Former Sky Deutschland CEO as First-Ever...

Read today's digital video news stories

Quick Breaks: Morgan Spurlock Doc on Amazon; Netflix Sets...

cinedigm

Cinedigm Invests in Shout Factory, Will Reboot Its OTT Video Channel

feeln

Hallmark’s SVOD Service Feeln to Produce Weekly Talk Show...