TouchCast App Puts Pro-Grade Video Editing in iPad Users’ Hands

/ Jun 27, 2013

TouchCast5

Released today on iTunes, TouchCast is a new video-creation platform that places all the tools of an editing studio in one free iPad app.

TouchCast has two elements: One allows users to watch and interact with videos via the service (“Touch”), the other is the studio/production features designed for creators to shoot and publish interactive videos (“Cast”).

Notably, TouchCast features a new technology called vApps (for “video apps”), which are interactive on-screen elements that users can play around with while watching a TouchCast video. The vApps do not interrupt viewers’ video playback, while enabling them to interact with fully-functional web pages, maps, and polls. vApps also support YouTube videos (that’s right: video within a video). And if you’re wondering, yes, TouchCast has a patent on the vApp technology.

It’s easy to see how vApps could benefit vloggers and broadcasters, allowing them to recreate the format of a cable news show, but with more interactive on-screen content and graphics.

The “Touch” section is where users go to subscribe to other TouchCasters and watch videos. TouchCast videos can also be uploaded to YouTube, though that would have to be at the expense of the vApp technology, which the YouTube player doesn’t support. TouchCast has some sample videos already available on their YouTube channel if you want to check out what we mean by all of this.

TouchCast is founded by Edo Segal (former vice president of emerging platforms at AOL), Erick Schonfeld (former editor-in-chief of TechCrunch), and Charley Miller (a veteran video product engineer). Initially only available on the iPad, the plan is to expand the app to other platforms, including PCs/Macs, by the fall.

As for monetization, TouchCast founders say they’re considering a freemium model, which will allow users to pay in order to download additional features and storage. The company says it’s also in talks with “enterprise-level businesses” to license its technology, and expects to generate additional revenue via advertising across its various platforms.

Tags: , , , , , , , ,


Live-streaming service Meerkat has taken Twitter by storm

What the Hell Is Meerkat?

Superwoman

YouTuber Superwoman Teams with CDS on New Spy/Beauty Series

Steve Kardynal with Rhett & Link on "Ear Biscuits"

YouTuber Steve Kardynal on Making Money in Spite of Copyright

NewsToKnow

Friday 3.6.15: News to Know

Top Foodie Creators YouTube 3-6-15

Cupcakes, Poodles, and Burgers Galore: The Top 10 Foodies on YouTube

Eminem has a new doc out on Complex

Complex Releases Documentary on Eminem’s Record Label

YouTube

7 Stats That Show YouTube’s Power Over Youth

Buzzfeedlogo1

BuzzFeed Motion Pictures to Keynote at MIPTV

Marvel's Agents of S.H.I.E.L.D. 3-5-15

Marvel’s ‘Double Agent’ Web Series Takes You...

NYT_Video

The NY Times Wants to Work with Emerging Filmmakers (on Ads)

social video

Infographic: The Life Cycle of a Viral Video

DEADBEAT_review

Hulu’s ‘Deadbeat’ Unveils All-Star Guest List...

ATV

AwesomenessTV CEO Brian Robbins to Receive 2015 Pioneer Prize at MIPTV

Wolfe Video and Vimeo partner to bring new LGBTQ titles on demand

Vimeo Partners with LGBTQ Film Distributor, Adds Over 150 New Titles

Brit Marling Netflix

Netflix Orders Hour-Long Drama Series from Brit Marling, Brad...

NewsToKnow

Thursday 3.5.15: News to Know

YouKuTudou2

Youku Tudou Names New COO, Restructures Content and Business Units

Kandee Johnson as Charlie XCX in "Beauty ReCovered"

Kandee Johnson-Starring ‘Beauty ReCovered’ Is Back...

Netflix The Returned

Netflix Nabs Global Rights to FremantleMedia’s ‘The...

VGHS

Web Series Wednesday: Lights, Camera…Action

Meredith Foster just signed with Collective Digital Studio

Collective Digital Studio Signs YouTube Beauty Star Meredith Foster

HBO_image

HBO’s Streaming Service Settles on Name, Price

Felicia Day in YouTube's #DearMe campaign for women

YouTube Stars Promotes Women’s Empowerment with #DearMe Campaign

foxdigitalstudio

Fox Digital Studio Locks in Tribeca Premiere for Feature Comedy...

BrokenTV

Multi-Platform Viewing in the US: More Are Watching...

NewsToKnow

Wednesday 3.4.15: News to Know

Leonardo DiCaprio and Netflix to make documentaries

Leonardo DiCaprio Teams with Netflix to Make More Documentaries

The Walking Dead 3-4-15

Dish’s Internet-TV Service Now Has Cable’s Biggest Show

Sony Project Morpheus 3-4-15

Sony Shows Off Updated Project Morpheus, Sets 2016 Release

ron howard

Discovery’s New Form Inks First-Look Deal with Lisa...

Geico YouTube

Geico Made YouTube Ads That You Wouldn’t Skip Even If You Could

NBCDigital

REPORT: NBCU Targets Comedy SVOD Service for 2015

Community

WATCH THIS: ‘Age of Yahoo’ Trailer for...

Netflix Beasts of No Nation

Netflix Finishes Deal for Idris Elba War Drama ‘Beasts of...

Machinima_logo_red

Machinima Hires First-Ever Chief Revenue Officer

NewsToKnow

Tuesday 3.3.15: News to Know

RLJ Entertainment's Urban Movie Channel

RLJ Entertainment Adds on Acquisitions Execs

Discovery Seeker

Discovery Launches Seeker, a Digital Network Focused on...

2 Chainz smokes a giant weed pipe

2 Chainz Smokes ‘Most Expensivest’ Joint in Season...

Weird Al looks bemused...

Above Average Debuts New Season of ‘Sound Advice’...