Tubular Labs Releases YouTube Analytics for Creators Today
Tubular Labs, a video analytics company focusing on creators, brands, and studios on YouTube, opens its doors to a public beta today.
Tubular wants to help creators, studios, networks, and brands make better decisions on programming, audience development, and sales. To make this happen, the company is focusing on arguably two of the primary ways to succeed (build subscribers and views) on YouTube: engagement and collaboration.
Tubular’s patent-pending AudienceGraph technology tracks more than one billion “social engagements” across 50 million videos. AudienceGraph collects data on audience composition, viewing preferences, and interests on YouTube to help channels determine things like what time of day their audience is most active (which helps inform when to publish a new video). Other functions include the ability for Tubular users to search comments sections of any channel or video to uncover influencers, questions, and keywords as well as engage with “super-fans” and influencers by geographic location.
Tubular provides data on other channels as well, allowing users to benchmark growth and other successes against their peers and competitors. “It’s like having a real-time version of Nielsen or Comscore that is focused on social video engagements,” says Rob Gabel, co-founder and CEO of Tubular Labs. This type of also data also helps those using Tubular find other creators, studios, and brands to potentially partner with. “These could be MCNs, agencies, or brands looking for up-and-coming channels in their genre, or the videos trending with their audience on a particular day,” according to Gabel.
The service is available in four different options: the free plan, for users with 5,000 or more subscribers, but only one channel; the creator plan, for one user with two linked channels at $49 per month; the pro plan, for four users with five linked channels at $129 per month; and the media solutions plan, for MCNs with a lot more channels and more money. It’s the standard freemium model, enabling emerging YouTube stars who might only have one channel now, but are on track to grow their output in the coming months and years.
The company was founded a little over a year ago in June 2012. After raising over $3.1 million in angel and Series A financing, Tubular has been keeping its head down, testing its platform in a private beta. The company’s clients include AwesomenessTV, Big Frame, Chester See, INDMUSIC, Machinima, The Orchard, StyleHaul, Taryn Southern, and YOMYOMF — in other words, YouTube heavy hitters. And Gabel says that “frequent Tubular users grew their YouTube subscriber base by 30% in Q2, 16% faster than Tubular non-users. They also grew their views 12% faster than Tubular non-users.” If Tubular had an influence on those numbers, its product has serious potential to be a resource for the YouTube community.Tags: AudienceGraph, freemium, Machinima, rob gabel, Tubular, tubular labs, youtube, YouTube Analytics