RUMOR MILL: Maker Studios Set to Launch Competitor to YouTube
/ Jun 4, 2013

VIS_Rumor

Following an eyebrow-raising blog post that had a lot of people talking (including us) about the issues within the YouTube/MCN ecosystem, Jason Calacanis showed up at this year’s STREAM conference to drop another bomb. The serial angel investor and entrepreneur revealed live from the stage that “two new [YouTube] competitors will emerge” this fall, while also predicting that “a couple more” could potentially follow suit next year.

One of these YouTube competitors launching in the fall will be led by Maker Studios, which Calacanis said on stage and which VideoInk has separately confirmed via a source at Maker. The other competitor “is from an existing player” within the online video ecosystem, but not much else was divulged on the stage.

In all truth, a competitor would be healthy for the industry given YouTube currently has a monopoly on the market.  A competitive platform could push YouTube’s hand enough to shift the deal structures and start creating more favorable deal terms for the creators.

 This includes that 45% “tax” on revenue, which Calacanis predicted YouTube could roll back to 30%) something similar to what Apple does with iTunes) by the end of the year.

This is because he feels YouTube needs to evolve its strategy. Otherwise it will risk being seen as only a marketing tool for content creators and MCNs/media companies, and not a source of real revenue.

More to come as all of this develops.

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