Unruly Brings its Social Video Lab to the U.S.

/ Jun 11, 2013


Unruly Media is a video tech startup that wants to help brands get their videos watched and shared across the social web. It’s been doing this for quite a while now: The company opened its doors in 2006 and has since expanded to 11 countries and tracked 2.8 billion video views for more than 400 brand clients.

Last summer, Unruly launched a Social Video Lab in the UK, designed to help brands get a hands-on look at what drives video sharing on the social web, as well as access the tools and data necessary to launch successful social video campaigns. Now, the company is bringing that same interactive capability to the US with today’s launch of its first Social Video Lab in North America, housed in Unruly’s offices in Manhattan.

Unruly says those who visit the New York lab will be taken on an “interactive journey through the science and history of online video sharing.” In more practical terms, advertisers will also be able to check out current video trends and test-drive Unruly’s portfolio of social video products and services. These include ShareRank, a tool that Unruly claims can help brands predict the viral success of a social video campaign before it’s even launched.

If that sounds like it’s too good to be true, Unruly recognizes your concern. The startup also recognizes its track record: “Our video distribution platform has delivered more than 2,500 campaigns since 2007, including record-breakers such as Evian Roller Babies and Dove Real Beauty Sketches,” says Sarah Wood, co-founder and COO of Unruly. “We can advise advertisers on how to pounce on the hottest trends before they become mainstream and how they can utilize this insight to generate meaningful paid and earned media.”

Beyond just helping advertisers latch on to the latest trends, Unruly says it will also be able to help them see how their social video footprint stacks up against competitors as well as determine the best distribution strategies for their campaigns.

Tags: , , ,


Plug Pulled on Canadian SVOD Service Shomi


What’s Trending on the Twitter Sale

Machinima Logo

Machinima Teams with SiriusXM for Daily Esports Radio Show


AwesomenessTV, Vice, Complex to Power New HearstLive...

Industry Tickets Selling Fast!
Click above to lock in your registration for VidCon 2015!

VIDEO: ‘Dirty 30’ Confessions with Stars Hart,...


Facebook Says It’s Sorry It Vastly Overestimated Video...


Pilgrim Media Group CEO Craig Piligian (‘The...


Heroes or Rats?: YouTube Unveils New Program for Creators Who...

Vessel says it's doing well in its first month

Why Verizon is Pursuing Vessel, the...


How Canvs Media is Harvesting Emotional Insights on YouTube,...


Marlon Wayans Getting ‘Naked’ for Netflix with Regina Hall


HuffPost RYOT Launching Virtual Reality Comedy Series and News...


YouTube Launches #voteIRL Campaign Targeting Digital-First Generation


How Top YouTubers (incl. Tyler Oakley & Meghan Rienks)...


Charlie Sheen to Star in Crackle Feature ‘Mad Families’


Gunpowder & Sky Buys Distributor FilmBuff As Vision for...


Toy Freaks Top Viewed YouTube Channel in August According to...


Emmy Wrap-Up 2016: Jeffrey Tambor (‘Transparent’)...


Twitter Scores 2.1 Million Viewers for Thursday Night Footall Kickoff


Vloggers Not Unique Snowflakes: 90 Million Flag YouTube Videos...

Mode Media

‘Billion Dollar Startup’ Mode Media Shuts Down


Who Is Winning The Marketing Revolution And Why?


Netflix Orders ‘She’s Gotta Have It’ Series...


What Is ‘Swedish Dicks’ and Who Is Selling It?


How GMC is Using the AOL Series ‘Seamlessly She’...


Liberty Global to Put Netflix on Set-Top Boxes in 30 Countries


Getting to the Spine of VR’s Monetization Challenges with...


Meredith Hosted Its Own “Front” Stacked with 20 New Series


Verizon and Hearst Move RatedRed.com and Seriously.TV Under...


Twitter Launches Live Streaming Apps for Amazon Fire, Apple TV...

YouTube Community

YouTube Fights Back Against Social Media Rivals with Community Feature

Casual Hulu

Vimeo Opening Television Store with Lionsgate Content, Launching...

A Perfect Day in LA Tastemade Jaunt VR Virtual Reality

From Donuts to Malibu, Tastemade and Jaunt Get Immersive in...

Defy Media

Defy Media Close $70 Million Series B Funding Round

YouTube Space LA Halloween Set 2016

YouTube Spaces Team with Jason Blum (‘The Purge’)...

Yahoo Esports

‘Yahoo Esports Live’ Serves Up Reeses Puffs with...


Univision and Lionsgate Team for SVOD Movie Service for U.S. Hispanics

People Entertainment Weekly PEN

People/Entertainment Weekly Ad-Supported OTT Service Preps for Launch

George_Kliavkoff Jaunt VR

Jaunt VR Hires Hearst Exec George Kliavkoff as CEO

Making a Murderer Netflix

‘Making a Murderer’ Scores for Netflix at Creative...