YouTube and DreamWorks Make It Official, Unleash 'YouTube Nation' - VideoInk
 
 

YouTube and DreamWorks Make It Official, Unleash ‘YouTube Nation’

/ Jan 13, 2014

youtubenation

YouTube and DreamWorks Animation are teaming up to launch a new daily show called “YouTube Nation.” As we first reported last summer, “YouTube Nation” will be a hosted program that covers the top trending videos, topics, and creators on the world’s biggest video site.

In our original report, we described how “YouTube Nation” was a pet project conceived by DreamWorks CEO Jeffrey Katzenberg and YouTube content chief Robert Kyncl. Evidence of that can be seen throughout today’s announcement, which makes a point to note how “YouTube Nation” is the first daily series produced by DreamWorks Animation and the first daily program to use the YouTube brand.

Furthermore, “YouTube Nation” will be available not only on its own branded channel, but also via the YouTube Spotlight channel, which is getting close to passing the 20 million subscriber mark.

“YouTube Nation” is executive produced by Steve Woolf and Zadi Diaz. It will post new episodes (five minutes each) every weekday morning at 9pm ET, pulling together “a rich mix of videos, themed playlists, channel creator highlights, and fan feedback.” DreamWorks will oversee all aspects of production, including editorial and video curation, while YouTube will manage ad sales and marketing — which should further confirm that there is a serious effort underway to make this collaboration work.

The show will be hosted by Jacob Soboroff, a co-host and producer on Pivot TV’s “TakePart Live.” Soboroff was also a founding host and producer for HuffPost Live, AOL and Huffington Post’s online streaming news network, so he has some experience in leading this type of programming both online and on TV.

As a curator of the top stuff on YouTube, “YouTube Nation” will also help drive viewership to other channels and creators on the platform, according to both Katzenberg and Kyncl:

“‘YouTube Nation’ will shine a light on the platform’s most exciting content and creators, giving videos and channels the best opportunity to grow larger and more dedicated audiences,” said DreamWorks Animation CEO Jeffrey Katzenberg. “We could not ask for better partners in this new venture than the innovative team at YouTube, who have worked hand-in-hand with us to create a show that not only serves both consumers and creators, but also strives to be great entertainment.”

“It’s exciting to see the creative, visionary team from DreamWorks Animation bring their expertise and passion to YouTube to showcase the videos that define trends and pop culture moments around the world,” said Robert Kyncl, YouTube’s head of content and business operations. “The people at DreamWorks Animation are ideal producers of this show: They really understand the YouTube space, highlighted by their acquisition of AwesomenessTV last year. We’re always looking for new, innovative ways to promote and drive traffic to our partner channels and see ‘YouTube Nation’ as a great opportunity to help viewers discover great content which will surprise and delight.”

On this front, we’ve heard from several creators that YouTube has already been in touch with them to provide clips to use in the show.

This positioning of “YouTube Nation” as a traffic-driver could also help assuage concerns among the YouTube community that the show would compete directly with similarly formatted programs, like Ray William Johnson’s “=3″ and Phil DeFranco’s “The Philip DeFranco Show.” (Though, incidentally, both of these creators plan to end their flagship shows in 2014.)

As an added bonus for viewers, YouTube will also make the show available in Ultra HD. This is the first YouTube-based program to take advantage of this new capability, which YouTube announced just last week during CES.

“YouTube Nation” will launch tomorrow morning with Verizon on board as the presenting sponsor.

Tags: , , , , , , , ,


NetFlix

Netflix Nabs Tina Fey’s ‘Unbreakable Kimmy...

JessicaJones1_DD

Who Will Play Jessica Jones for Netflix and Marvel?

house_of_robots

CDS Sets Companion Series to James Patterson’s Next Novel...

YouTubeChristmas

5 Reasons Brands Should Use YouTube This Holiday Season

NewsToKnow

Friday 11.21.14: News to Know

Peabody Awards

Peabody Awards Want More Digital Submissions

aereo

Aereo Files for Chapter 11 Bankruptcy

jukinmediafailarmy

Fox Orders Unscripted TV Series Based on Jukin Media’s...

Screen Shot 2014-11-20 at 3.28.02 PM

Dubai Media Launches Sports-Focused SVOD Service

Screen Shot 2014-11-20 at 12.13.26 PM

FIRST LOOK: Yahoo’s Basketball Comedy ‘Sin City...

Interstellar_02

Google and ‘Interstellar’ Want You to Take Part in...

cracklelogo

Crackle Will Be Home to Another Feature Film, ‘The...

AmazonBox

Amazon’s ‘Mozart in the Jungle’ to Debut in December

MaxandRuby

Kin Community to Manage Nelvana’s ‘Max &...

LastChanceKitchen

Bravo’s ‘Top Chef’ Web Spinoff to Debut New Season

Hungergames_01

Why Lionsgate Embraced YouTube to Promote ‘The Hunger...

NewsToKnow

Thursday 11.20.14: News to Know

netflixyoutube

Netflix and YouTube Still Hog Bandwidth in North America

Pluto_02

Pluto TV Raises $13M to Continue Building TV-Like Video Service

YouTubeMusic

YouTube to Bring Back Music Awards in 2015 — with Some Changes

newfronts

IAB Unveils 2015 Newfronts Lineup, with Newcomers Fullscreen,...

Shared_Ads

5 Most-Shared Video Ads in 2014 Still Draw from World Cup

longmire_01

Netflix Saves Another TV Show, Orders Season 4 of...

WSW_17

Web Series Wednesday: What’s Really Going On

netflixyoutube

Content Exec Kelly Merryman Jumps from Netflix to YouTube

Screen Shot 2014-11-19 at 4.16.03 PM

WATCH THIS: Newsy Goes Interactive to Teach You About War & Money

FactoryMade

Japan’s Mitsui Puts Stake in Media Incubator FactoryMade

Screen Shot 2014-11-19 at 12.33.06 PM

Xiaomi Invests $300 Million in Video Platform iQiyi

Zoella1

Oxygen, Trium Developing Docu-Series About StyleHaul Vloggers

Screen Shot 2014-11-19 at 12.08.30 PM

‘Everything But the News’ Is Back on PBS Digital Studios

NewsToKnow

Wednesday 11.19.14: News to Know

Screen Shot 2014-11-19 at 10.52.38 AM

Alec Baldwin Gives Love Advice in New Above Average Series

Milk Video

Samsung Launches Milk Video, Another Mobile-Video Discovery Service

bill cosby netflix

Netflix ‘Postponing’ Bill Cosby Comedy Special

BroadbandTV TGN

BroadbandTV Opens Sales Office in New York

netflixTV

REPORT: Nielsen to Measure Netflix, Amazon Viewership

Screen Shot 2014-11-18 at 11.34.07 AM

WATCH THIS: Wale’s Famous Rant Against Complex Was Because...

NetflixAU

Netflix Is Heading Down Under in March

Kenneth_Tarpey

Former comScore CFO Takes on Same Role at Videology