YouTube and DreamWorks Make It Official, Unleash ‘YouTube Nation’
/ Jan 13, 2014

youtubenation

YouTube and DreamWorks Animation are teaming up to launch a new daily show called “YouTube Nation.” As we first reported last summer, “YouTube Nation” will be a hosted program that covers the top trending videos, topics, and creators on the world’s biggest video site.

In our original report, we described how “YouTube Nation” was a pet project conceived by DreamWorks CEO Jeffrey Katzenberg and YouTube content chief Robert Kyncl. Evidence of that can be seen throughout today’s announcement, which makes a point to note how “YouTube Nation” is the first daily series produced by DreamWorks Animation and the first daily program to use the YouTube brand.

Furthermore, “YouTube Nation” will be available not only on its own branded channel, but also via the YouTube Spotlight channel, which is getting close to passing the 20 million subscriber mark.

“YouTube Nation” is executive produced by Steve Woolf and Zadi Diaz. It will post new episodes (five minutes each) every weekday morning at 9pm ET, pulling together “a rich mix of videos, themed playlists, channel creator highlights, and fan feedback.” DreamWorks will oversee all aspects of production, including editorial and video curation, while YouTube will manage ad sales and marketing — which should further confirm that there is a serious effort underway to make this collaboration work.

The show will be hosted by Jacob Soboroff, a co-host and producer on Pivot TV’s “TakePart Live.” Soboroff was also a founding host and producer for HuffPost Live, AOL and Huffington Post’s online streaming news network, so he has some experience in leading this type of programming both online and on TV.

As a curator of the top stuff on YouTube, “YouTube Nation” will also help drive viewership to other channels and creators on the platform, according to both Katzenberg and Kyncl:

“‘YouTube Nation’ will shine a light on the platform’s most exciting content and creators, giving videos and channels the best opportunity to grow larger and more dedicated audiences,” said DreamWorks Animation CEO Jeffrey Katzenberg. “We could not ask for better partners in this new venture than the innovative team at YouTube, who have worked hand-in-hand with us to create a show that not only serves both consumers and creators, but also strives to be great entertainment.”

“It’s exciting to see the creative, visionary team from DreamWorks Animation bring their expertise and passion to YouTube to showcase the videos that define trends and pop culture moments around the world,” said Robert Kyncl, YouTube’s head of content and business operations. “The people at DreamWorks Animation are ideal producers of this show: They really understand the YouTube space, highlighted by their acquisition of AwesomenessTV last year. We’re always looking for new, innovative ways to promote and drive traffic to our partner channels and see ‘YouTube Nation’ as a great opportunity to help viewers discover great content which will surprise and delight.”

On this front, we’ve heard from several creators that YouTube has already been in touch with them to provide clips to use in the show.

This positioning of “YouTube Nation” as a traffic-driver could also help assuage concerns among the YouTube community that the show would compete directly with similarly formatted programs, like Ray William Johnson’s “=3″ and Phil DeFranco’s “The Philip DeFranco Show.” (Though, incidentally, both of these creators plan to end their flagship shows in 2014.)

As an added bonus for viewers, YouTube will also make the show available in Ultra HD. This is the first YouTube-based program to take advantage of this new capability, which YouTube announced just last week during CES.

“YouTube Nation” will launch tomorrow morning with Verizon on board as the presenting sponsor.

Tags: , , , , , , , ,


Show_collage

Call of Duty and X-Men Top YouTube Trailers Leaderboard

JoePenna Headshot

YouTube’s Joe Penna Makes the Move to TV

elizabeth_banks_1

Elizabeth Banks Books College Comedy Series with Paramount Digital

KevinSpacey_UmaThurman

Filmmaker Competition Ends in YouTube Space LA with Uma Thurman

ted_sarandos

Gotham Awards Industry Tribute Goes to Netflix’s Ted Sarandos

Tune In to #VIViewpoints! We’re Live!

Screen Shot 2014-07-30 at 11.47.20 AM

Activia’s ‘La La La’ with Shakira Becomes Most...

NetFlix

Netflix Pays to Directly Connect with AT&T

brooklyn decker

Brooklyn Decker, Ethan Embry Join Netflix’s ‘Grace...

FRANCE DAILYMOTION

Dailymotion Adds Content from AOL, Complex Media, Maker Studios, More

o labs icm

Talent agency ICM Forms ‘O Labs’ with Manatt Phelps...

nerdist

Nerdist Pokes Fun at YouTube Commenters

SD_Comic_COn

Comic-Con Delivers Fan-tastic Celebration of Digital

Screen Shot 2014-07-29 at 4.58.05 PM

Season Two of ‘ISA Variety Game Show’ Starts Tomorrow

Company_logos

6 Key Takeaways from Just for Laughs’ ComedyPro

Vessel

Jason Kilar’s Vessel Targeting Premium Short-Form Video...

James_Brown

Pluto.TV Set for a James Brown Binge

AppleTV_CNBC_Fox

CNBC and Fox Now on Apple TV (If You Subscribe)

Netflix ARD

As Netflix Plans German Expansion, Local Broadcaster ARD Hopes...

shawn mendes

Vine Star Shawn Mendes Quickly Climbs to the Top of iTunes

Brittani

Follow the Lives of Top YouTubers…on AOL

raindance web fest 7-29-14

Raindance Web Fest and Dailymotion Hold Web Series Competition

NewsToKnow

Tuesday 7.29: News to Know

AmazonBox

Amazon’s Video Shorts No Threat to YouTube

BeauWillimon_Seated

‘House of Cards’ Writer Beau Willimon Talks Career...

TheFineBrothers

The Fine Brothers’ React to 1 Million Subscribers in 5 Days

AlistArticle

Streaming Games Success Is Elusive

MarkGail

Defy Media Hires Mark Gall to Head Sales Staff

Sarah Palin Channel 7-28-14

Sarah Palin Launches Very Own Subscription Video Channel

FoxSportsDigital_SportingNews

Fox Sports Digital Teams with Sporting News Media to Own Sports...

Screen Shot 2014-07-28 at 11.12.30 AM

Budweiser’s Made for Music Campaign Launches...

NewsToKnow

Monday 7.29: News to Know

Top5_Food

Top Five Emerging Food & Cooking Channels on YouTube

twitchtube

The Copyright Hitch When YouTube Buys Twitch

AmazonInstant

Amazon Loses Net $126M in Revs; Still Plans $100M for Original Video

FacebookVSYoutube

Facebook Covertly Poised to Take Over Video Space

yahoobuildingsign

The Six Companies Taking on YouTube: Yahoo

RhettandLink

Rhett & Link on Endless Ideas and a Creative Partnership