YouTube and DreamWorks Make It Official, Unleash ‘YouTube Nation’
/ Jan 13, 2014

youtubenation

YouTube and DreamWorks Animation are teaming up to launch a new daily show called “YouTube Nation.” As we first reported last summer, “YouTube Nation” will be a hosted program that covers the top trending videos, topics, and creators on the world’s biggest video site.

In our original report, we described how “YouTube Nation” was a pet project conceived by DreamWorks CEO Jeffrey Katzenberg and YouTube content chief Robert Kyncl. Evidence of that can be seen throughout today’s announcement, which makes a point to note how “YouTube Nation” is the first daily series produced by DreamWorks Animation and the first daily program to use the YouTube brand.

Furthermore, “YouTube Nation” will be available not only on its own branded channel, but also via the YouTube Spotlight channel, which is getting close to passing the 20 million subscriber mark.

“YouTube Nation” is executive produced by Steve Woolf and Zadi Diaz. It will post new episodes (five minutes each) every weekday morning at 9pm ET, pulling together “a rich mix of videos, themed playlists, channel creator highlights, and fan feedback.” DreamWorks will oversee all aspects of production, including editorial and video curation, while YouTube will manage ad sales and marketing — which should further confirm that there is a serious effort underway to make this collaboration work.

The show will be hosted by Jacob Soboroff, a co-host and producer on Pivot TV’s “TakePart Live.” Soboroff was also a founding host and producer for HuffPost Live, AOL and Huffington Post’s online streaming news network, so he has some experience in leading this type of programming both online and on TV.

As a curator of the top stuff on YouTube, “YouTube Nation” will also help drive viewership to other channels and creators on the platform, according to both Katzenberg and Kyncl:

“‘YouTube Nation’ will shine a light on the platform’s most exciting content and creators, giving videos and channels the best opportunity to grow larger and more dedicated audiences,” said DreamWorks Animation CEO Jeffrey Katzenberg. “We could not ask for better partners in this new venture than the innovative team at YouTube, who have worked hand-in-hand with us to create a show that not only serves both consumers and creators, but also strives to be great entertainment.”

“It’s exciting to see the creative, visionary team from DreamWorks Animation bring their expertise and passion to YouTube to showcase the videos that define trends and pop culture moments around the world,” said Robert Kyncl, YouTube’s head of content and business operations. “The people at DreamWorks Animation are ideal producers of this show: They really understand the YouTube space, highlighted by their acquisition of AwesomenessTV last year. We’re always looking for new, innovative ways to promote and drive traffic to our partner channels and see ‘YouTube Nation’ as a great opportunity to help viewers discover great content which will surprise and delight.”

On this front, we’ve heard from several creators that YouTube has already been in touch with them to provide clips to use in the show.

This positioning of “YouTube Nation” as a traffic-driver could also help assuage concerns among the YouTube community that the show would compete directly with similarly formatted programs, like Ray William Johnson’s “=3″ and Phil DeFranco’s “The Philip DeFranco Show.” (Though, incidentally, both of these creators plan to end their flagship shows in 2014.)

As an added bonus for viewers, YouTube will also make the show available in Ultra HD. This is the first YouTube-based program to take advantage of this new capability, which YouTube announced just last week during CES.

“YouTube Nation” will launch tomorrow morning with Verizon on board as the presenting sponsor.

Tags: , , , , , , , ,


bogusky

SoulPancake Acquires Short Film from Ad Legend Alex Bogusky

troyeSivan

Troye Sivan on His Most Popular YouTube Video

AmazonFireTV

What Amazon Fire TV Could Mean for Content Marketing

annoyingorange

2 Billion & Beyond: Celebrating with ‘Annoying...

bulldog

New Animalist Show Will Help You Pick Your Next Pet (Video)

DanaSettle2

VI Power-Sixer: Dana Settle / The Power of Belief

maker

Here’s Another Lawsuit Trying to Stop the Disney-Maker...

NewsToKnow

Friday 4.18: News to Know

SuperSong

Sony’s FIFA Song Contest Culminates in Hour-Long Special...

Peter Chernin 4

VI Power-Sixer: Peter Chernin / Fathering the Fourth Generation...

telemundo

Telemundo Bridges Seasons of ‘El Señor de los...

ryan wyatt

Ryan Wyatt Departs Machinima to Head Programming at Major League...

MattDiamond5

VI Power-Sixer: Matt Diamond / Focused on a Digital Media Empire

GermanNetflix

Netflix Reportedly Eyeing German Expansion in Fall 2014

MobileAPP

Nielsen Preps OCR (Ad Measurement) Expansion to Mobile

uproxx

Entertainment Site Uproxx Acquired by Male-Focused Publisher Woven

AFI_Orange_Black

TRAILER: Go Back to Litchfield in ‘Orange Is the New...

NewsToKnow

Thursday 4.17: News to Know

everlast george ruiz

EXCLUSIVE: George Ruiz, Leo Kei Angelos Follow ‘First...

Flama

Univision and Bedrocket Debut Flama, an OTT Network ‘for...

6secfilms

Tribeca Film Festival Announces 2014 #6SecFilms Winners

RanHarnevo04

VI-Power Sixer: Ran Harnevo / Building the Future of Video

tv4 mckenna

TV4 Entertainment Debuts First Original Series...

MagnetMinute2

Reaching Out to Online Influencers: ‘Magnet Minute’...

Network A

Network A Expands Out-of-Home Distribution Reach

the young turks

The Young Turks Network Raises $4M from an Unlikely Source

NewsToKnow

Wednesday 4.16: News to Know

oh liza

Reviewed! Indie ‘Oh, Liza’ Finds a Unique Voice Back Home

VidCon

New Keynote Speakers, Panels Announced for Vidcon 2014

YoutubePlaybookBrands

Hacking the YouTube ‘Playbook for Brands’: 10 Content Tips

DavidFreeman2

VI Power-Sixer: David Freeman / The Power Broker for Online Video

Choosen

Crackle Premieres All of ‘Chosen’ Season Three

karen cahn

Karen Cahn, GM of AOL On Originals, Departs

NBCDigital

NBCUniversal to Create Original Shows for Hulu, Channel Sites, VOD

james franco

Vimeo Exclusively Selling New Film from James Franco

AOLadvertising

AOL Introduces Non-Stop Video Experience on Home Page

Yahoo_HOC

Yahoo Is Still Chasing Its ‘House of Cards’

NewsToKnow

Tuesday 4.15: News to Know

Zappin

Court Denies Danny Zappin’s Request to Stop Disney-Maker...

PowerSixerBanner5

Welcome to the Inaugural VI Power-Sixer

Jocelyn Johnson

Who are the most important executives in the online video space? Better yet, who are the best executives in the online video space?

That’s not an easy question. Even for an industry that most would describe as still emerging, there are many who can be considered very important. In fact, when we sent out a call for you, the industry, to nominate those who would best fit the description of an “online video power player,” we received an overwhelming number of submissions.

But that’s a good thing. It proves that this space, this oft-criticized space, is not one to be ignored. There are interesting deals, mergers,