YouTube, DreamWorks Animation to Co-Produce Daily ‘YouTube Nation’ Series

/ Aug 28, 2013

kynclkatzenberg

YouTube and DreamWorks Animation are deep in development on a new daily web series called “YouTube Nation,” which could represent YouTube’s first traditional production deal.

Industry sources suggest to VideoInk that “YouTube Nation,” which will cover everything from trending videos to pop culture stories, current events, and political issues, as well as online personalities who are on the rise, is a “very big deal” for YouTube. This is because we are told that “YouTube Nation” is closer to a co-production relationship than anything YouTube has been involved with to date.

One source went as far as to say this is a “pet project” for YouTube content chief Robert Kyncl and DreamWorks CEO Jeffrey Katzenberg. Kyncl, if you remember, was the man who introduced Katzenberg to AwesomenessTV founder Brian Robbins, paving the way for DreamWorks to acquire the teen-focused YouTube network in late April (and just in time for a big announcement at YouTube’s Brandcast).*

Up until now, YouTube, through its grant and partner programs, has focused on providing funding or production support to creators on the site. In both cases, the company has chosen to be hands-off when it comes to the actual production of content. With “YouTube Nation,” the company is said to be putting all of its resources behind the show, including opening up access to enterprise-level data (in a way that no current partner has), in addition to actively developing the show and offering access to Space LA. And while not confirmed, it’s also likely that a high-profile project like this will receive an abundance of marketing support.

YouTube and DreamWorks are currently testing out different formats at YouTube Space LA and have been casting a wide net to audition web- and video-savvy personalities for the hosting gig. Some of the requirements for the host include having a “significant online presence” and “an active social media following,” though the producers are not looking for “red carpet, TV entertainment-style hosts,” per directions in the casting call materials. As far as we know, no host has been selected yet. It’s also not clear if the producers are looking for multiple hosts/personalities.

So far, we are unable to confirm as to whether the show will be live or on-demand. According to multiple sources with knowledge of the plans, “YouTube Nation” will air five days a week. It is billed by some as a “Daily Show” for the web video generation with a heavy focus on curation. The hope is to launch the show later this year — one source claims it will be in November, while casting call materials disclosed to us indicate a fall premiere.

The development of “YouTube Nation” leads to some obvious questions about what this means for other creators producing similar formats on the site — creators/channels like Ray William Johnson, SourceFed, and What’s Trending. “YouTube Nation,” as it’s currently imagined, would be a major competitor. To be fair, some of these creators already have a well-established audience as well as content partnerships that exist beyond the YouTube platform. So “YouTube Nation” is not necessarily the death sentence that some might perceive it to be. But if YouTube is indeed looking to expand beyond its current role as a financier of content, then it has the potential to quickly become the biggest kid on the block across various content types.

Here’s something else: If YouTube decides to produce more content beyond “YouTube Nation,” and bring in YouTube stars to host and/or make that content, then those off-YouTube strategies MCNs are consistently talking about will require a greater sense of urgency.

YouTube declined to comment for this story.

* AwesomenessTV is not involved with this project, it appears to be strictly a DreamWorks or DreamWorks/YouTube production.

Tags: , , , , , , , , ,


  • This seems pretty ambitious and I’m quite curious to see what path YouTube takes with this type of content. But remember that just because a few big brands or celebrities are getting behind an online video project doesn’t mean it’ll be an instant hit. YouTube’s original channel initiative was proof of this

  • Hazza Jay

    This is great news for YouTube’s future. The fact that Dreamworks want to keep collaborating with YouTube proves that they are seeing and enjoying the results from their initial collaboration with AwesomenessTV. Hopefully they utilize YouTubers such as Jesse Wellens and Shay Carl etc rather than celebrities. Celebrities suck on YouTube, they’re only there to ask the question ‘what’s in it for me?’ Jenna Marbles would be an awesome host in my opinion.

Legends of Gaming Season 2 Endemol Shine Beyond

Mashable Grabs Exclusive Distribution for 5 Series from Beyond

 
yupptv

YuppTV Partners with Indian Humor Video Aggregator Comedy Munch

 
Yvonne-Strahovski-Chuck-promo-season-2-14

Hulu Adds Yvonne Strahovski (‘Dexter’) to...

 
Alison Brie Community

Allison Brie (‘Community’) to Wrestle for Netflix in...

 
Industry Tickets Selling Fast!
Click above to lock in your registration for VidCon 2015!
 
Michael Phelps Facebook Live Rio Olympics

Michael Phelps Tops Facebook Live as It Pulls in 139 Million...

 
Stand Up to Cancer with YouTube Endemol Shine Group

Brits Stand Up To Cancer with Live-Streamed YouTube Campaign

 
How They Made Fight of the Living Dead Experiment 88

How They Made YouTube Red’s ‘Fight of the Living...

 
More people in the US use Smart TVs than last year

Cord-Stackers Get Most Satisfaction from SVOD Experience

 
BizWireTV Launches on Apple TV, iPhone and Android Devices

BizWireTV Streaming News Show Comes to Mobile

 
Now We're Talking LeBron James Uninterrupted Go90

First Look at Trailer for Go90 series ‘Now We’re...

 
American Gods Amazon Starz

Amazon Captures ‘American Gods’ for Prime Video in ...

 
Digital Domain World Surf League Tahiti

Digital Domain Goes 360 with World Surf League in Tahiti

 
Streamy Awards

Epic Rap Battles and ‘Oscar’s Hotel’ Top...

 
Dose

Dose Hires BuzzFeed and Elite Daily Execs to Build Out Video and...

 
Wong Fu Productions Single by 30 YouTube Red New Form Digital

How Wong Fu Productions Upped Their Game with YouTube...

 
DigitalCabana_Ep4Still

Streaming Businesses Are A Dime A Dozen, Will They Work?

 
DigitalCabana_Ep4Still

Why is Facebook Catching Push-Back from Premium Publishers?

 
SekineRisa_VideoInk_300x250

International MCN’s Are Still Standing —...

 
JW Player

JW Player’s New “JW Showcase” Further Enables...

 
YuYu_VideoInk_300x250

Digital Media Rights Announces Another Streaming Service — YuYu

 
netflix mobile

Majority of Netflix Subscribers to be Outside of U.S. by 2018

 
ComcastWatchable_Exclusives_VideoInk_300x250

Comcast’s Watchable Grabs Exclusive Titles from Cut, Buzzfeed

 
Rupert Grint Wild Target

Rupert Grint to Star in Crackle’s Series Adaptation of...

 
Vaughan Emsley Tongal

Why Vaughan Emsley Left an Old School Ad Giant for...

 
NextVR and FOX Sports to Broadcast Bundesliga Opening Match Live

NextVR Live Streaming Bundesliga German Soccer League Kick-off...

 
Netflix acquires three new indie flicks

Netflix Returning to Canada with ‘Anne of the Green...

 
AOL Alpha VR Virtual Reality

Does the Future of Virtual Reality Sit at Home and Wear a Headset?

 
Udi Jacobi_VideoInk_300x250

Ad Blocking: How Big is the Problem and What Can Publishers Do...

 
Damon Dash Dame Dash Studios Dame Dash TV

Hip Hop Entrepreneur Damon Dash Launches Dame Dash TV OTT Channel

 
Jake Paul

Vine Star Jake Paul to Headline DigiTour’s ‘Team 10...

 
Dr. Havoc's Diary Fullscreen

EXCLUSIVE CLIP: Fullscreen’s “Dr. Havoc’s...

 
Between_Jennette_McCurdy Netflix

Jennette McCurdy Pacts with Canvas Media Studios for Series...

 
John Zhang Indigenous Media

Indigenous Media Hires DanceOn’s John Zhang as EVP of Marketing

 
Jamie Curry WME

WME Signs Kiwi YouTube star Jamie Curry of Jamie’s World

 
Elizabeth Grier Nash and Hayes Awestruck

Nash & Hayes Grier’s Mom Joins Awestruck Network

 
Billy Crudup Stanford Prison Experiment

Billy Crudup joins Naomi Watts in Cast of Netflix’s...

 
Zype

Zype Adds Live Streaming Capabilities for Clients

 
Talking Tom and Friends

‘Talking Tom and Friends’ feat. Colin Hanks Greenlit...

 
eOne Logo

eOne Completes Acquisition of Secret Location Digital Studio

 
Creative Galazy Season Two Amazon

Amazon Announces ‘Creative Galaxy’ Season 2 Premiere Date