YouTube, DreamWorks Animation to Co-Produce Daily ‘YouTube Nation’ Series

/ Aug 28, 2013

kynclkatzenberg

YouTube and DreamWorks Animation are deep in development on a new daily web series called “YouTube Nation,” which could represent YouTube’s first traditional production deal.

Industry sources suggest to VideoInk that “YouTube Nation,” which will cover everything from trending videos to pop culture stories, current events, and political issues, as well as online personalities who are on the rise, is a “very big deal” for YouTube. This is because we are told that “YouTube Nation” is closer to a co-production relationship than anything YouTube has been involved with to date.

One source went as far as to say this is a “pet project” for YouTube content chief Robert Kyncl and DreamWorks CEO Jeffrey Katzenberg. Kyncl, if you remember, was the man who introduced Katzenberg to AwesomenessTV founder Brian Robbins, paving the way for DreamWorks to acquire the teen-focused YouTube network in late April (and just in time for a big announcement at YouTube’s Brandcast).*

Up until now, YouTube, through its grant and partner programs, has focused on providing funding or production support to creators on the site. In both cases, the company has chosen to be hands-off when it comes to the actual production of content. With “YouTube Nation,” the company is said to be putting all of its resources behind the show, including opening up access to enterprise-level data (in a way that no current partner has), in addition to actively developing the show and offering access to Space LA. And while not confirmed, it’s also likely that a high-profile project like this will receive an abundance of marketing support.

YouTube and DreamWorks are currently testing out different formats at YouTube Space LA and have been casting a wide net to audition web- and video-savvy personalities for the hosting gig. Some of the requirements for the host include having a “significant online presence” and “an active social media following,” though the producers are not looking for “red carpet, TV entertainment-style hosts,” per directions in the casting call materials. As far as we know, no host has been selected yet. It’s also not clear if the producers are looking for multiple hosts/personalities.

So far, we are unable to confirm as to whether the show will be live or on-demand. According to multiple sources with knowledge of the plans, “YouTube Nation” will air five days a week. It is billed by some as a “Daily Show” for the web video generation with a heavy focus on curation. The hope is to launch the show later this year — one source claims it will be in November, while casting call materials disclosed to us indicate a fall premiere.

The development of “YouTube Nation” leads to some obvious questions about what this means for other creators producing similar formats on the site — creators/channels like Ray William Johnson, SourceFed, and What’s Trending. “YouTube Nation,” as it’s currently imagined, would be a major competitor. To be fair, some of these creators already have a well-established audience as well as content partnerships that exist beyond the YouTube platform. So “YouTube Nation” is not necessarily the death sentence that some might perceive it to be. But if YouTube is indeed looking to expand beyond its current role as a financier of content, then it has the potential to quickly become the biggest kid on the block across various content types.

Here’s something else: If YouTube decides to produce more content beyond “YouTube Nation,” and bring in YouTube stars to host and/or make that content, then those off-YouTube strategies MCNs are consistently talking about will require a greater sense of urgency.

YouTube declined to comment for this story.

* AwesomenessTV is not involved with this project, it appears to be strictly a DreamWorks or DreamWorks/YouTube production.

Tags: , , , , , , , , ,


  • http://thisisivan.com/ Ivan Juresic

    This seems pretty ambitious and I’m quite curious to see what path YouTube takes with this type of content. But remember that just because a few big brands or celebrities are getting behind an online video project doesn’t mean it’ll be an instant hit. YouTube’s original channel initiative was proof of this

  • Hazza Jay

    This is great news for YouTube’s future. The fact that Dreamworks want to keep collaborating with YouTube proves that they are seeing and enjoying the results from their initial collaboration with AwesomenessTV. Hopefully they utilize YouTubers such as Jesse Wellens and Shay Carl etc rather than celebrities. Celebrities suck on YouTube, they’re only there to ask the question ‘what’s in it for me?’ Jenna Marbles would be an awesome host in my opinion.

astronauts-wanted-timothy-delaghetto-underbelly

Astronauts Wanted Launching Slate of 8 New Shows

 
RecordedandDrawn_VideoInk_300x250

Gunpowder & Sky Set to Develop Animated Series ‘Drawn...

 
Seeso_Logo_VideoInk_300x250

Seeso Announces Seven New Series Set for Summer Slate

 
Joel McHale Yahoo NewFronts

NewFronts in Rearview Tell Us Don’t Believe the Hype

 
Industry Tickets Selling Fast!
Click above to lock in your registration for VidCon 2015!
 
Vimeo

Vimeo Acquires OTT Platform VHX

 
DCNF2016_VideoInk_300x250

The Newfronts Have Deviated from Original Mission, Marking Weird...

 
Meg DeAngelis

How Meg DeAngelis’ ‘It’s a Girl Thing’...

 
AlecShankman_VideoInk_300x250

Digital Dealmakers: Alec Shankman – Shaping the Then, and...

 
Digital video industry news today

News to Know: theAmplify Acquired, Hulu Orders...

 
Allen_Debevoise_300x250_VideoInk

Power Sixer: Allen DeBevoise Continues to Push Third Wave of Media

 
Webby Awards took place last night!

Five Branded Content Takeaways From the Webby Winners

 
YouTube Money

YouTube Cries Uncle: Videos Will Earn Revenue While Content ID...

 
Jonathan Skogmo, Jukin Media

Power Sixer: Meet Jonathan Skogmo, Jukin Media’s King of...

 
DreamWorks Animation

Controlling Interest in AwesomenessTV in NBCUniversal’s...

 
Wet Hot American Summer Netflix

Netflix Orders More ‘Wet Hot American Summer’

 
Judy McGrath Astronauts Wanted

Power Sixer: Meet Judy McGrath, Astronauts Wanted’s Lead...

 
Amina_Canter_VideoInk_300x250

Digital Dealmaker Amina Canter Is Bringing Traditional Chops to...

 
Studio71 Paramount

Digital Influencer Features Make the Majors with...

 
JC_Cangilla_VideoInk_300x250

Who’s the Man Behind Newform Digital’s Many Deals?...

 
Machinima hired James Glasscock as SVP of Strategy and Business Development

Questions & Answers with 2016 Digital Dealmaker James Glasscock

 
Univision Creator Network

Univision Creator Network Now Has Beauty and Fashion Vertical

 
Flula Borg

YouTube Music Star Flula Borg Signs with Studio71

 
Susanne Daniels

Power Sixer: Meet Susanne Daniels, the Force Behind YouTube Originals

 
JimmyMaymann

Power Sixer: Meet AOL’s Global Kingpin Jimmy Maymann

 
Dealmakers2016_600x250

Introducing the 2016 Digital Dealmakers

 
kendall_rhodes01

Dealmakers 2016: Kendall Rhodes from Untitled Entertainment

 
PowerSixer2016

Introducing the 2016 Power Sixers!

 
FilmStruck

Turner Teams with Criterion for FilmStruck SVOD Service...

 
Jason Goldberg STX Entertainment

STX Taps ‘Punk’d’ Creator Jason Goldberg to...

 
oculus for consumers

How quickly will online video transition to VR?

 
Bret Easton Ellis Fullscreen

‘American Psycho’ Author Bret Easton Ellis Signs Up...

 
Netflix_new

Netflix Begins Production on ‘Okja,’ Sparks...

 
walkinthewoods3-xlarge

Amazon Signs Multi-Year Output Deal with Broad Green Pictures

 
DollarsMoving_VideoInk_300x250

Why Getting TV Dollars to Go Online Is Easier Than You Think

 
INTX_300x250_VideoInk

Why Disruption Is the New Best Friend of the Online Video and TV...

 
Tyler James Williams RePlay New Form Digital Go90

Ex-‘Everybody Hates Chris’ Star Talks Going Mobile...

 
All Def Digital

All Def Digital Launches In-House Creative Agency Targeting...

 
Facebook Live Cafe Latte Tastemade 2

Because It’s Facebook, Stupid: Why Facebook Live is...

 
TrevorStevens_VideoInk_300x250

‘Rock Steady Row’ Feature Gets Picked Up By SUPERGRAVITY

 
Bryan Cranston, Eric Berger, Kate Bosworth and Dennis Quaid at Crackle’s upfront presentation held at the New York City Center on April 20, 2016.

Crackle Unveils Originals Slate, ‘Break-Free’ and...