YouTube, DreamWorks Animation to Co-Produce Daily 'YouTube Nation' Series - VideoInk
 
 

YouTube, DreamWorks Animation to Co-Produce Daily ‘YouTube Nation’ Series

/ Aug 28, 2013

kynclkatzenberg

YouTube and DreamWorks Animation are deep in development on a new daily web series called “YouTube Nation,” which could represent YouTube’s first traditional production deal.

Industry sources suggest to VideoInk that “YouTube Nation,” which will cover everything from trending videos to pop culture stories, current events, and political issues, as well as online personalities who are on the rise, is a “very big deal” for YouTube. This is because we are told that “YouTube Nation” is closer to a co-production relationship than anything YouTube has been involved with to date.

One source went as far as to say this is a “pet project” for YouTube content chief Robert Kyncl and DreamWorks CEO Jeffrey Katzenberg. Kyncl, if you remember, was the man who introduced Katzenberg to AwesomenessTV founder Brian Robbins, paving the way for DreamWorks to acquire the teen-focused YouTube network in late April (and just in time for a big announcement at YouTube’s Brandcast).*

Up until now, YouTube, through its grant and partner programs, has focused on providing funding or production support to creators on the site. In both cases, the company has chosen to be hands-off when it comes to the actual production of content. With “YouTube Nation,” the company is said to be putting all of its resources behind the show, including opening up access to enterprise-level data (in a way that no current partner has), in addition to actively developing the show and offering access to Space LA. And while not confirmed, it’s also likely that a high-profile project like this will receive an abundance of marketing support.

YouTube and DreamWorks are currently testing out different formats at YouTube Space LA and have been casting a wide net to audition web- and video-savvy personalities for the hosting gig. Some of the requirements for the host include having a “significant online presence” and “an active social media following,” though the producers are not looking for “red carpet, TV entertainment-style hosts,” per directions in the casting call materials. As far as we know, no host has been selected yet. It’s also not clear if the producers are looking for multiple hosts/personalities.

So far, we are unable to confirm as to whether the show will be live or on-demand. According to multiple sources with knowledge of the plans, “YouTube Nation” will air five days a week. It is billed by some as a “Daily Show” for the web video generation with a heavy focus on curation. The hope is to launch the show later this year — one source claims it will be in November, while casting call materials disclosed to us indicate a fall premiere.

The development of “YouTube Nation” leads to some obvious questions about what this means for other creators producing similar formats on the site — creators/channels like Ray William Johnson, SourceFed, and What’s Trending. “YouTube Nation,” as it’s currently imagined, would be a major competitor. To be fair, some of these creators already have a well-established audience as well as content partnerships that exist beyond the YouTube platform. So “YouTube Nation” is not necessarily the death sentence that some might perceive it to be. But if YouTube is indeed looking to expand beyond its current role as a financier of content, then it has the potential to quickly become the biggest kid on the block across various content types.

Here’s something else: If YouTube decides to produce more content beyond “YouTube Nation,” and bring in YouTube stars to host and/or make that content, then those off-YouTube strategies MCNs are consistently talking about will require a greater sense of urgency.

YouTube declined to comment for this story.

* AwesomenessTV is not involved with this project, it appears to be strictly a DreamWorks or DreamWorks/YouTube production.

Tags: , , , , , , , , ,


  • http://thisisivan.com/ Ivan Juresic

    This seems pretty ambitious and I’m quite curious to see what path YouTube takes with this type of content. But remember that just because a few big brands or celebrities are getting behind an online video project doesn’t mean it’ll be an instant hit. YouTube’s original channel initiative was proof of this

  • Hazza Jay

    This is great news for YouTube’s future. The fact that Dreamworks want to keep collaborating with YouTube proves that they are seeing and enjoying the results from their initial collaboration with AwesomenessTV. Hopefully they utilize YouTubers such as Jesse Wellens and Shay Carl etc rather than celebrities. Celebrities suck on YouTube, they’re only there to ask the question ‘what’s in it for me?’ Jenna Marbles would be an awesome host in my opinion.

FrankensteinMD_Victoria

VideoInk Halloween Special: ‘Frankenstein, MD’ Roundtable

FrankensteinMD_Victoria

VideoInk Halloween Special: On the set of ‘Frankenstein,...

Marriott International

Marriott Inks Branded Content Deals with More Digital,...

YT_PlayOrange

6 Halloween Videos We Think You’ll Love — or Else

Honda_Alist

WATCH THIS: Honda Shows You the ‘Other Side’

Beef

WATCH THIS: Christopher Meloni Squashes Beef and Serves Beef...

Roku_02

Roku to Power Internet-TV Service from Sky in Germany

Braless

MTV Launches New YouTube Channel and Series with Laci Green

NewsToKnow

Thursday 10.30.14: News to Know

LaughsOnDeck_01

EXCLUSIVE: AOL Sets Sail with Carnival Cruise, George Lopez on...

comediansincars

WATCH THIS: Seinfeld’s ‘Comedians in Cars’...

Vice_Canada_01

Vice and Rogers to Build Canadian Studio, Because Canada Has...

Jason Reitman

Hulu Orders Half-Hour Comedy Series from Jason Reitman, Lionsgate

netflixTV

British Telecom BT to Bundle Netflix with TV and Other Services

ellen degeneres

Ellen DeGeneres Launches New Video Site ‘Ellentube’

WSW_11

Web Series Wednesday: Scare Yourself This Hallows’ Eve

ulive

Jeff Meyer and Lisa Choi Owens Exit Scripps Networks’ Ulive

Xbox_Tellem

Nancy Tellem and Jordan Levin Leave Xbox

RichieRich_ATV_Netflix

Netflix Orders ‘Richie Rich’ Series from AwesomenessTV

BravoMedia

Bravo Names Jonathan Hills VP of Digital Media

PBS

PBS Digital Studios Inks First ‘Major Co-Production...

PortalA_Niche

Portal A Finds Its ‘Niche’ with Social Talent Network

VProudTV

VProud Launches ‘Safe Space’ Video Network for Women

Screen Shot 2014-10-29 at 11.49.50 AM

Streaming on Connected-TVs Continues to Rise (Study)

Screen Shot 2014-10-29 at 11.05.03 AM

New Series on The Scene Explores Cardboard Arts & Crafts

Screen Shot 2014-10-29 at 10.29.48 AM

Watch a Teaser for Netflix’s First Historical Drama...

WhistleSports

Digital Sports Network Whistle Sports Raises $7M from BSkyB

Villian_Alist

Disney Villains Count ‘Scars’ (Video)

BrokenTV

FCC Chairman Proposes a New Definition of MVPD to Include...

Screen Shot 2014-10-28 at 4.33.41 PM

New Golf Digest Show on The Scene Glows in the Dark for Halloween

Shine_COre_endemol_01

Endemol-Shine-Core Media Joint Venture Assigns North American Bosses

AmazonBox

Amazon to Debut First Live-Action Original Kids Series in November

Screen Shot 2014-10-28 at 3.31.45 PM

Live Broadcasting Site YouNow Now Offers Partner Program

YouKuTudou2

Endemol and Youku Tudou Bring ‘Big Brother’ Reality...

Tumblr

Now on Tumblr, Autoplay Video Ads by Hulu, Universal, and More

Vimeo_money

Vimeo Is Also Planning a Subscription Video Service

PBS

PBS Kids Debuts New Series Online Before TV Premiere

Screen Shot 2014-10-28 at 11.06.25 AM

The Next YouTube Space Destination Is…Brazil

NewsToKnow

Tuesday 10.28.14: News to Know