YouTube, DreamWorks Animation to Co-Produce Daily ‘YouTube Nation’ Series

/ Aug 28, 2013

kynclkatzenberg

YouTube and DreamWorks Animation are deep in development on a new daily web series called “YouTube Nation,” which could represent YouTube’s first traditional production deal.

Industry sources suggest to VideoInk that “YouTube Nation,” which will cover everything from trending videos to pop culture stories, current events, and political issues, as well as online personalities who are on the rise, is a “very big deal” for YouTube. This is because we are told that “YouTube Nation” is closer to a co-production relationship than anything YouTube has been involved with to date.

One source went as far as to say this is a “pet project” for YouTube content chief Robert Kyncl and DreamWorks CEO Jeffrey Katzenberg. Kyncl, if you remember, was the man who introduced Katzenberg to AwesomenessTV founder Brian Robbins, paving the way for DreamWorks to acquire the teen-focused YouTube network in late April (and just in time for a big announcement at YouTube’s Brandcast).*

Up until now, YouTube, through its grant and partner programs, has focused on providing funding or production support to creators on the site. In both cases, the company has chosen to be hands-off when it comes to the actual production of content. With “YouTube Nation,” the company is said to be putting all of its resources behind the show, including opening up access to enterprise-level data (in a way that no current partner has), in addition to actively developing the show and offering access to Space LA. And while not confirmed, it’s also likely that a high-profile project like this will receive an abundance of marketing support.

YouTube and DreamWorks are currently testing out different formats at YouTube Space LA and have been casting a wide net to audition web- and video-savvy personalities for the hosting gig. Some of the requirements for the host include having a “significant online presence” and “an active social media following,” though the producers are not looking for “red carpet, TV entertainment-style hosts,” per directions in the casting call materials. As far as we know, no host has been selected yet. It’s also not clear if the producers are looking for multiple hosts/personalities.

So far, we are unable to confirm as to whether the show will be live or on-demand. According to multiple sources with knowledge of the plans, “YouTube Nation” will air five days a week. It is billed by some as a “Daily Show” for the web video generation with a heavy focus on curation. The hope is to launch the show later this year — one source claims it will be in November, while casting call materials disclosed to us indicate a fall premiere.

The development of “YouTube Nation” leads to some obvious questions about what this means for other creators producing similar formats on the site — creators/channels like Ray William Johnson, SourceFed, and What’s Trending. “YouTube Nation,” as it’s currently imagined, would be a major competitor. To be fair, some of these creators already have a well-established audience as well as content partnerships that exist beyond the YouTube platform. So “YouTube Nation” is not necessarily the death sentence that some might perceive it to be. But if YouTube is indeed looking to expand beyond its current role as a financier of content, then it has the potential to quickly become the biggest kid on the block across various content types.

Here’s something else: If YouTube decides to produce more content beyond “YouTube Nation,” and bring in YouTube stars to host and/or make that content, then those off-YouTube strategies MCNs are consistently talking about will require a greater sense of urgency.

YouTube declined to comment for this story.

* AwesomenessTV is not involved with this project, it appears to be strictly a DreamWorks or DreamWorks/YouTube production.

Tags: , , , , , , , , ,


  • http://thisisivan.com/ Ivan Juresic

    This seems pretty ambitious and I’m quite curious to see what path YouTube takes with this type of content. But remember that just because a few big brands or celebrities are getting behind an online video project doesn’t mean it’ll be an instant hit. YouTube’s original channel initiative was proof of this

  • Hazza Jay

    This is great news for YouTube’s future. The fact that Dreamworks want to keep collaborating with YouTube proves that they are seeing and enjoying the results from their initial collaboration with AwesomenessTV. Hopefully they utilize YouTubers such as Jesse Wellens and Shay Carl etc rather than celebrities. Celebrities suck on YouTube, they’re only there to ask the question ‘what’s in it for me?’ Jenna Marbles would be an awesome host in my opinion.

Read today's digital video news stories

Quick Breaks: Mamrie Hart Revs Up for More ‘HeyUSA'; Vice...

KianAndJC joint channel on YouTube

Kian Lawley and Jc Caylen on Growing Their Collaborative YouTube...

High Maintance has been picked up by HBO

HBO Nabs Vimeo Original Series ‘High Maintenance’

More people in the US use Smart TVs than last year

IAB Finds 35% Increase in Connected TV Streaming From Last Year

Digital video industry news today

Monday 4.20.15: News to Know

Fandango's I Love Movies series

Celebs Talk About Their Favorite Movies in New Fandango Web Series

YouKuTudou2

China’s Youku Tudou Plans to Make Movies from Popular...

Check out these emerging news channels on YouTube

5 Emerging News Channels on YouTube

Read today's digital video news stories

Quick Breaks 4.17.15: Maker Goes to ABC; Netflix Series Gets...

DJ Steve Porter Collabs on Fear Factor web series with Endemol

Endemol Beyond USA Taps DJ Steve Porter for ‘Fear...

Ticketmaster releases original web series on YouTube, Access Granted

Ticketmaster Releases Original Web Series, ‘Access...

Anna Akana on Ear Biscuits

Anna Akana: A True Filmmaker on YouTube

Digital video industry news today

Friday 4.17.15: News to Know

Fusion debuting new series on Snapchat Discover

Fusion to Debut Five New Series on Snapchat Discover

VidCon 2015 has named its keynote speakers

Vessel, Twitter, GoPro Execs to Keynote VidCon 2015

Vessel raises some $$$

Vessel Raises $57.5 Million in Series B Funding Round

Read today's digital video news stories

Quick Breaks 4.16.15: Rightster Working with Fox; CBS Launches...

online video terms to die

9 Online Video Terms That Need to Die (Including ‘Online Video’)

Jillian Michaels sues over YouTube videos

Jillian Michaels Sues Lionsgate for Making Money Off Her Videos...

Gannett and ViewLift to launch sports digital video service

Gannett & ViewLift Working on Digital Sports Video Service

Side Effects by AwesomenessTV

AwesomenessTV’s ‘Side Effects’ Movie to Debut on E!

Digital video industry news today

Thursday 4.16.15: News to Know

College Sports will be on Verizon Wireless phones later in 2015

Verizon to Put ESPN, CBS College Sports Content on Mobile

AOL On

AOL & GME UK Partner on Original Series for AOL On

Korean films now on Facebook thanks to Walla and CJ Entertainment

CJ Entertainment & Walla Bring Korean Films to Facebook

Read today's digital video news stories

Quick Breaks 4.15.15: Refinery29 Show on Milk VR; DigiTour Hires...

Smosh: The Movie

AwesomenessTV & Defy’s ‘Smosh: The Movie’...

Netflix releases Q1 2015 earnings report

Netflix Gained 4.9 Million Subscribers in Q1 of 2015

Raymond & Lane YouTube web series

Web Series Wednesday: Two Is Better Than One

maker

Maker Studios to Go Streaming on CanalPlay in France

Mark Lopez was hired at Univision Communications

Univision Communications Hires Former Google Exec to Manage Digital

Digital video industry news today

Wednesday 4.15.15: News to Know

New series "Our Planet" is coming to Netflix in 2019

New Series from ‘Planet Earth’ Creators Coming to...

Orange Is the New Black will get a fourth season on Netflix

Netflix Orders Fourth Season of ‘Orange Is the New Black’

vice

Vice Announces One-Hour Live Music Series with Live Nation

AwesomenessTV

AwesomenessTV to Push Internationally, Announces First Verizon Series

DreamWorks Dragons, the series, is coming to Netflix

‘DreamWorks Dragons’ Series to Debut on Netflix June 26