YouTube Announces Geek Week, Releases Trailer

/ Jul 24, 2013

YouTubeGeekWeekAnnounce

From August 4-10, YouTube will host its first-ever Geek Week in both the US (co-produced by Nerdist) and the UK (co-produced by Channel Flip). This is YouTube’s second week-long programming event of 2013, following Comedy Week, which aired during the middle of May.

Geek Week will focus on “all things geek” by highlighting the top nerd creators, shows, and channels on YouTube, as well as offering new content, including various series premieres and “creative collaborations” from the community. Viewers will be able to access it all by heading to the Geek Week hub. As part of the week-long festivities, YouTube says each day will be “hosted by” a different channel. The hosts will introduce the highlights of the day in a special video posted every morning.

For a complete rundown of the week’s events, here’s YouTube’s complete guide:

  • Blockbuster Sunday: A celebration of the iconic characters, movies and shows that define geek culture — plus a spotlight on the best original YouTube sci-fi, fantasy and animation. Hosted by FreddieW in the U.S., with new content from Tomska in the UK.
  • Global Geekery Monday: Anime from Tokyo, comic book heroes from Delhi, and a celebration of “Doctor Who.” Explore geek culture from around the world. Hosted by YOMYOMF in the US, and including a special new episode of the British cult children’s TV show “Knightmare.”
  • Brainiac Tuesday: Science, education and knowledge channels that make YouTube the world’s biggest platform for learning. Hosted by Veritasium and The Spangler Effect in the U.S., with an epic stunt from Head Squeeze and Flow from the UK.
  • Super Wednesday: From hilarious parodies to real-life superpowers, explore superheroes, the supernatural and the super-weird. Plus, released exclusively for Geek Week, the trailer for Marvel’s “Thor: The Dark World.” Hosted by Stan Lee’s World of Heroes in the US, and you won’t believe what Fast Furious & Funny have done with an old Nissan in the UK.
  • Gaming Thursday: A gamers’ paradise, with live play-throughs, video games in real life, game-inspired original series and much more. Hosted by Machinima and Maker Studios’ Polaris in the US, with a Guinness World Records gaming attempt live stream from the UK.
  • Fan Friday: Sci-fi-themed cooking, incredible cosplay and impassioned nerd debates as YouTube’s biggest fans take center stage. Hosted by Felicia Day of Geek & Sundry in the US, with an ultimate geeky quiz by Crabstickz from the UK.

Needless to say, it’s quite an impressive lineup. But if you’re still not convinced, here’s the trailer, also released today:

 

TV advertisers are interested in buying “premium” video inventory. TV advertisers also want to know exactly where and when their ads are running. With themed programming stunts such as Geek Week and Comedy Week, YouTube could meet both of those requirements and attract some ad spend from TV buyers.

Update: To clear up any confusion, YouTube isn’t selling sponsorship opportunities for Geek Week. The programming event is a celebration of nerd culture. The idea is that by highlighting top creators, shows, and channels, YouTube is able to distinguish some of its premium content (in this case, nerd-related stuff) against every other type of clip that exists on the world’s biggest video site. And in turn, open up more ad spend among top advertisers.

Tags: , , , , , ,


dirty-30-hannah-hart-mamrie-hart-grace-helbig

VIDEO: ‘Dirty 30’ Confessions with Stars Hart,...

 
facebook-thumbs-down

Facebook Says It’s Sorry It Vastly Overestimated Video...

 
craig-piligian-pilgrim-media-group

Pilgrim Media Group CEO Craig Piligian (‘The...

 
youtube-heroes-for-change

Heroes or Rats?: YouTube Unveils New Program for Creators Who...

 
Industry Tickets Selling Fast!
Click above to lock in your registration for VidCon 2015!
 
Vessel says it's doing well in its first month

Why Verizon is Pursuing Vessel, the...

 
jared-feldman-and-sam-hui-ph-d-at-the-2014-canvs-launch

How Canvs Media is Harvesting Emotional Insights on YouTube,...

 
marlon-wayans

Marlon Wayans Getting ‘Naked’ for Netflix with Regina Hall

 
huffpost-ryot-aol

HuffPost RYOT Launching Virtual Reality Comedy Series and News...

 
youtube-vote-irl

YouTube Launches #voteIRL Campaign Targeting Digital-First Generation

 
tyler-oakley-camp17

How Top YouTubers (incl. Tyler Oakley & Meghan Rienks)...

 
charlie-sheen-anger-management

Charlie Sheen to Star in Crackle Feature ‘Mad Families’

 
filmbuff_videoink_300x250

Gunpowder & Sky Buys Distributor FilmBuff As Vision for...

 
toy-freaks-youtube

Toy Freaks Top Viewed YouTube Channel in August According to...

 
jeffrey-tambor-transparent-amazon

Emmy Wrap-Up 2016: Jeffrey Tambor (‘Transparent’)...

 
Twitter

Twitter Scores 2.1 Million Viewers for Thursday Night Footall Kickoff

 
youtube-sad-face-error

Vloggers Not Unique Snowflakes: 90 Million Flag YouTube Videos...

 
Mode Media

‘Billion Dollar Startup’ Mode Media Shuts Down

 
raised-firsts-branded-tv

Who Is Winning The Marketing Revolution And Why?

 
shes-gotta-have-it

Netflix Orders ‘She’s Gotta Have It’ Series...

 
swedish-dicks-peter-stormare-keanue-reeves-viaplay

What Is ‘Swedish Dicks’ and Who Is Selling It?

 
seamlessly-she-monica-potter-aol-partner-studio-gmc-acadia

How GMC is Using the AOL Series ‘Seamlessly She’...

 
Netflix_new

Liberty Global to Put Netflix on Set-Top Boxes in 30 Countries

 
vincent-cacace-vertebrae

Getting to the Spine of VR’s Monetization Challenges with...

 
meredith_brandfront_videoink_300x250

Meredith Hosted Its Own “Front” Stacked with 20 New Series

 
complex-networks-hearst-verizon

Verizon and Hearst Move RatedRed.com and Seriously.TV Under...

 
Twitter

Twitter Launches Live Streaming Apps for Amazon Fire, Apple TV...

 
YouTube Community

YouTube Fights Back Against Social Media Rivals with Community Feature

 
Casual Hulu

Vimeo Opening Television Store with Lionsgate Content, Launching...

 
A Perfect Day in LA Tastemade Jaunt VR Virtual Reality

From Donuts to Malibu, Tastemade and Jaunt Get Immersive in...

 
Defy Media

Defy Media Close $70 Million Series B Funding Round

 
YouTube Space LA Halloween Set 2016

YouTube Spaces Team with Jason Blum (‘The Purge’)...

 
Yahoo Esports

‘Yahoo Esports Live’ Serves Up Reeses Puffs with...

 
univision

Univision and Lionsgate Team for SVOD Movie Service for U.S. Hispanics

 
People Entertainment Weekly PEN

People/Entertainment Weekly Ad-Supported OTT Service Preps for Launch

 
George_Kliavkoff Jaunt VR

Jaunt VR Hires Hearst Exec George Kliavkoff as CEO

 
Making a Murderer Netflix

‘Making a Murderer’ Scores for Netflix at Creative...

 
Future Man Hulu Josh Hutcherson

Hulu Orders ‘Future Man’ Series Starring Josh...

 
Heirloom Paten Hughes Tom Wopat Vimeo

How an Actress’ Real-Life Tomato Farm Inspired the New...

 
Robert Redford and Jane Fonda Electric Horseman

Netflix Rolls Camera on Robert Redford & Jane Fonda...

 
AmazonBox

Amazon Greenlights Docu-Series on Tennis Star Novak Djokovic