YouTube Improves Content ID Process After Last Year’s Copyright Kerfuffle
/ Mar 18, 2014

ContentID

To those creators who were affected by YouTube’s expansion of its Content ID program last fall, which resulted in a lot more video clips (particularly gaming videos) being claimed and taken down by rights-holders, the video site wants you to know it’s been listening.

YouTube has sent a letter to creators detailing some of the improvements it has made to its Content ID program, with the hope of making it easier for creators (especially those affiliated with and not managed by MCNs) to continue making videos while managing issues with Content ID.

Chief among the improvements, YouTube says it’s been working with rights-holders to ensure they’re claiming only what they mean to through Content ID. “We’ve been working with them to help them clarify who owns what, for example in game soundtracks, so we can disable any outdated Content ID references,” says YouTube in the letter. “We are also requiring certain rights-holders to perform in-depth audits of their references before they can make any new claims.”

One of the most vocal communities against the Content ID expansion last fall were gamers on YouTube, who found their videos claimed and removed because it featured copyrighted content (often music) the game publisher did not have the rights to. By working with many game publishers to update the their Content ID settings, YouTube hopes to minimize erroneous claims. The site does caution, though, that content-usage policies vary and that game publishers do not always control the rights to music featured in the game.

Other enhancements include streamlining the process for creators to work with MCNs, YouTube, and rights-holders to deal with claims. YouTube says it’s briefed MCNs on how to “fast-track” confusing claims for further evaluation. There’s also a trouble-shooter option now to help creators understand common claims. Also, now whenever a creator disputes a Content ID claim, YouTube will cease monetization on said video until the dispute is resolved. Once the video is deemed eligible again, YouTube will automatically start monetizing the clip and will notify the creator via email.

As for ways to avoid issues with copyrighted material altogether, YouTube points to its song erase (in beta) and audio swapping tools, which are particularly useful for when copyrighted music is the problem. The song erase tool removes the song from the clip, while audio swapping allows creators to insert something else (duh). This can be helpful for gamers who are not necessarily tied to the music that shows up on the soundtrack.

On the off chance that Content ID is being abused by someone who claims to be a rights-holder, YouTube says it will investigate those occurrences seriously.

Overall, though, YouTube wants to stress that it’s not been ignoring the issue that pervaded the creator community last fall, and will continue to make improvements to simplify a complicated process.

Here’s the full letter:

YouTube Content ID Letter

Tags: , , , , ,


SamsungOculus

The Future of Video Creation Is Virtual Thanks to Oculus and Samsung

FrankensteinMD_Victoria

‘Frankenstein MD’ Series Reveals Cast Lineup + First...

Xbox_one_Alist

Xbox One Gets More Social With Update

Divergent_Comcast

Comcast Pact with Lionsgate Expands Their Digital Footprint

tubularlabs

INSIDE LOOK: How Tubular Labs Wants to Help Brands Kill It on YouTube

NewsToKnow

Thursday 7.24: News to Know

FrankensteinMD

Bernie Su’s Pemberley Digital Gets Air Date for...

Maker Studios 5

Maker Studios to Make an Appearance at Comic-Con 2014

fullscreenlogo

Chernin and AT&T Close to Buying Controlling Stake in...

studio71 the mansion

German MCN Studio71′s ‘The Mansion’ Opens...

Roosevelts

PBS to Show 14-Hour Ken Burns Documentary Online…and on TV

YouTubeMusic

Executive in Charge of YouTube’s Music Service Quits

filmmaking

2014 Independent Film Week Shines a Brand New Spotlight on Digital

5ViewerShipTips

MIPTV to Expand MIP Digital Fronts in 2015

MichellePhan

Michelle Phan Sued for Music Copyright Infringement

VIS_EpicMealTime

First Look! ‘Epic Meal Time’ Gets Ready to Build an ‘Empire’

Peter Hollens Wicked Medley

And Now, a ‘Wicked’ Medley from YouTubers Peter...

TheFineBros

The Fine Brothers Expand ‘React’ Franchise with New...

InstagramLink

Why Instagram Isn’t Interested in Your Links

3BlackDot

Entertainment Firm 3BlackDot Emerges with Ex-Machinima Execs,...

pauladeen

Paula Deen Network Sets Launch Date, Prices

Machinima_logo_red

Machinima Names New ‘Chief People Officer’

revision3 ross everett 2

Revision3 and Ross Everett Debut ‘The New Show’

JW Player

JW Player Adds Chromecast Support

zefr

Zefr Taps Agency World for New Marketing Boss

NewsToKnow

Tuesday 7.22: News to Know

social video

Brands ‘Like’ Owned Destinations Over Social...

pbs digital graphic novel

PBS Digital Turns ‘Radio-Play Graphic Novel’ into...

Sanjay_Sharma

Top Machinima Exec Joins Russell Simmons’ All Def Digital

NetFlix

8 Takeaways from Netflix’s Q2 2014 Earnings Report

awesomenessTVMusic

Awesomeness Music Is Ready for Showtime

Simpsons

Simpsons World Digital Hub Is Coming in October

Snowpiercer

‘Snowpiercer’ Finding Success on VOD Services

qplay

TiVo Founders’ Fledgling Online Video Service Qplay Is No More

target

Target Dresses YouTubers to Push Brand to College-Aged Shoppers

one chance

Weinstein Co. to Debut ‘One Chance’ on Yahoo Prior...

NewsToKnow

Monday 7.21: News to Know

Sympler

Reviewed! Video Editing and Remixing Made ‘Sympler’

Sequestered3

Summer Glau, Jesse Bradford Simmer in Crackle’s...