How Viewbix Is Solving the Viewability Problem
Viewability is one of the hot button issues facing the video advertising community. Viewbix is using interactivity to overcome the challenges of making ads more watchable and engaging for consumers. VideoInk founder Jocelyn Johnson spoke with Viewbix COO Hillel Schienfeld how his company is working with studios and brand advertisers to tackle the problem without turning off viewers.
Tags: Hillel Schienfeld, Jocelyn JOhnson, Vidcon, VidCon 2015, Video Advertising, viewability, Viewbix