5 Emerging Cooking Channels on YouTube

/ Nov 23, 2014

Thanksgiving and December holidays are coming up, which means, for a lot of people, it’s time to cook, consume, and celebrate with plenty of food. With all of the culinary content that’s cropped up on YouTube, it’s not a space to ignore when prepping meals for visiting family members.

As you’ll see with these growing food channels on the video platform, identified by Outrigger Media‘s Emerging Talent Tracker tool, such creators wholeheartedly embrace tentpole events like Thanksgiving, which also makes them prime targets for brands seeking partnerships that will get them noticed by potential customers.

“The opportunities for partnership in this vertical are ripe,” noted Cristin Jordan, the vice president and director of social content at DigitasLBi, “and it’s a great way for marketers to capitalize on a content creator’s audience, supported through consistent organic search.”

This organic search may very well increase in time for the approaching pie-centric holiday, which has thus far provoked relevant video from the following emerging YouTube talent.

5. HealthyGroceryGirl

  • SlateScore: 313
  • Total Subs: 4,607
  • Monthly Views: 21,330

Created by licensed dietitian, Megan Roosevelt, this channel focuses on healthy eating options…even when it comes to Thanksgiving. Here’s her healthy take on a pecan pie:

4. Mallika’s Cookery

  • SlateScore: 332
  • Total Subs: 4,042
  • Monthly Views: 108, 540

Bringing you exclusively Indian recipes, Mallika focuses on the country’s Southern cuisine. Her cooking videos are straightforward and easy to follow, so viewers can replicate each recipe at home.

3. InTheKitchenWithKate

  • SlateScore: 396
  • Total Subs: 13,401
  • Monthly Views: 91,380

Coming out with new videos every Thursday, this channel focuses on the sweet side of the kitchen. The channel’s definitely worth checking out for the upcoming holiday season, beginning with the pumpkin pie recipe:

2. Gemma Stafford

  • SlateScore: 529
  • Total Subs: 88,594
  • Monthly Views: 741,450

Gemma Stafford’s creations mark a particularly dangerous baking-focused YouTube channel. This Irish baker delivers food porn at its best, and she makes it incredibly accessible to viewers. Check out her version of holiday pies below:

1. Jamie Oliver’s Drinks Tube

  • SlateScore: 535
  • Total Subs: 79,720
  • Monthly Views: 342,600

It looks like Mr. Oliver has expanded his YouTube food empire beyond what many have realized. Not as popular as the cooking personality’s Food Tube, his drinking channel is coming up in the ranks, providing cocktail recipes along with info on beers, milkshakes, and smoothies. Other drink food and specialists narrate recipes, as well, like this one for a pumpkin pie smoothie (to stick with the whole holiday pie theme):


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