5 Emerging Family Channels on YouTube

/ Dec 14, 2014

We all know toy review channels pick up popularity during the holiday season, and family-friendly YouTubers are taking advantage of this kind of content and more to get their channels views at this time of year. As Rachael Datz, a social startegist at DigitasLBi put it, “Successful family entertainment on YouTube lies largely in partnerships and activations with authentic, relatable storytellers.”
Toy reviews and such take care of the the former, but the relatable stories come in with the families themselves, as they document their lives, showcasing moments that other families might share. According to Datz, such moments include “child birth, daughter’s first tooth, bike riding without training wheels, family vacation, first day of school, etc.” 
The authenticity of such tales is what truly drives viewers to the following YouTube channels, compiled by Outrigger Media’s Emerging Talent Tracker:

 5. ShayleeDaily

  • SlateScore: 319
  • Total Subs: 4,243
  • Monthly Views: 6,466

Led by a mother and featuring her child and husband, ShayleeDaily explores both light-hearted (“poop for breakfast?”) and more serious issues (body image insecurities) that families and individuals encounter in their own daily lives.

4. FamilyFunPack

  • SlateScore: 499
  • Total Subs: 49,055
  • Monthly Views: 1,377,446

This five-child family oozes adorable with bright eyes, blond hair, and the classic addition of twins. Videos include those of the unboxing variety and fan mail readings among more free-form ideas.

3. HeyThatsMike

  • SlateScore: 505
  • Total Subs: 48,049
  • Monthly Views: 287,141

In true, Shaytards fashion, this family has been documenting their lives every day for the past four years (so their channel’s description says). Now, however, it looks like the family’s turned their focus more to toy reviews:

2. BabyLeague

  • SlateScore: 523
  • Total Subs: 50,259
  • Monthly Views: 538,410

With a regular content scheduled (uploading specific, new videos every Monday and Wednesdays through Fridays), this channel aims to serve as guide of sorts “for moms, dads, and families.” It’s totally worth watching just to see the looks on this baby’s face:

1. ToyBoxCollectibles

  • SlateScore: 554
  • Total Subs: 92,395
  • Monthly Views: 944,460

Welcome to yet another unboxing, toy review channel. This one features young adults exploring toys from vinyl to advent calendars. The delight in their voices should prove pretty uplifting.



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