5 Emerging Music Channels on YouTube
Music is huge on YouTube — it’s something we’ve covered before.
For brands, that suggests both an opportunity and a challenge. On one hand, with so much music content being consumed on the video site, brands have a great shot at getting their name and messaging in front of tuned-in viewers.
“YouTube levels the playing field for incredible talent to be discovered. And when marketers find content creators that share their brand’s beliefs and purpose, that partnership can be extremely powerful because of the relationship and influence that these creators have with their audiences,” says Jonathan Dupuis, SVP of account management at DigitasLBi.
On the other hand, with so much music content, it can be incredibly difficult to find the right creators and/or channels to partner with.
But fret not, that’s what we’re here for. With the help of data from YouTube analytics firm Outrigger Media’s OpenSlate platform and Emerging Talent Tracker tool, here are five emerging music channels on YouTube that you should probably be watching (and listening) to.
- SlateScore: 368
- Total Subs: 2,384
- Monthly Views: 179,880
The official channel for Italian crooner Amedeo Minghi.
- SlateScore: 406
- Total Subs: 4,968
- Monthly Views: 680,010
The official channel for a San Francisco-based music and video distribution company called Empire Distribution, which works with artists like Eric Bellinger, Lyrica Anderson, John Hart, Rayven Justice, and Netta Brielle.
- SlateSore: 435
- Total Subs: 35,053
- Monthly Views: 33,528
The 29-year-old actress best known for playing Beth in AMC’s hit zombie apocalypse series “The Walking Dead” is also a musician. Her latest EP, “Expired Love,” was released this year. Her channel serves as a video hub for official music videos, footage of live performances, and, on occasion, vlogs about her life.
- SlateScore: 506
- Total Subs: 90,350
- Monthly Views: 3,583,860
One of the advantages of YouTube’s open platform is that it gives emerging musicians of all types the chance to quickly upload, distribute, and promote their work to a wide audience. One place for such content is this channel, which focuses on the release and promotion of deep house, indie dance, and nu-disco artists and their music, with the goal of helping them gain more recognition.
- SlateScore: 513
- Total Subs: 170,919
- Monthly Views: 6,710,460
Speaking of niche music styles, this channel belongs to Home Free, an a cappella group that recently won NBC’s “The Sing Off” competition. Signed to Columbia Records, this country-themed group has released two albums to date, and uses the channel to promote their work. It features music videos, straight clips of songs, footage of live performances, and even a behind-the-scenes look into their career and work.
The YouTube data in this report was gathered on December 17, 2014Tags: Charts, digitaslbi, ETT, lists, music, openslate, Outrigger Media, Research, youtube, YouTube Creators