5 Emerging Music Channels on YouTube

/ Dec 21, 2014


Music is huge on YouTube — it’s something we’ve covered before.

For brands, that suggests both an opportunity and a challenge. On one hand, with so much music content being consumed on the video site, brands have a great shot at getting their name and messaging in front of tuned-in viewers.

“YouTube levels the playing field for incredible talent to be discovered. And when marketers find content creators that share their brand’s beliefs and purpose, that partnership can be extremely powerful because of the relationship and influence that these creators have with their audiences,” says Jonathan Dupuis, SVP of account management at DigitasLBi.

On the other hand, with so much music content, it can be incredibly difficult to find the right creators and/or channels to partner with.

But fret not, that’s what we’re here for. With the help of data from YouTube analytics firm Outrigger Media’s OpenSlate platform and Emerging Talent Tracker tool, here are five emerging music channels on YouTube that you should probably be watching (and listening) to.

5. AmedeoMinghiOfficial

  • SlateScore: 368
  • Total Subs: 2,384
  • Monthly Views: 179,880

The official channel for Italian crooner Amedeo Minghi.

4. EmpireDi

  • SlateScore: 406
  • Total Subs: 4,968
  • Monthly Views: 680,010

The official channel for a San Francisco-based music and video distribution company called Empire Distribution, which works with artists like Eric Bellinger, Lyrica Anderson, John Hart, Rayven Justice, and Netta Brielle.

3. EmilyKinneyMusic

  • SlateSore: 435
  • Total Subs: 35,053
  • Monthly Views: 33,528

The 29-year-old actress best known for playing Beth in AMC’s hit zombie apocalypse series “The Walking Dead” is also a musician. Her latest EP, “Expired Love,” was released this year. Her channel serves as a video hub for official music videos, footage of live performances, and, on occasion, vlogs about her life.

2. DeepMixNation

  • SlateScore: 506
  • Total Subs: 90,350
  • Monthly Views: 3,583,860

One of the advantages of YouTube’s open platform is that it gives emerging musicians of all types the chance to quickly upload, distribute, and promote their work to a wide audience. One place for such content is this channel, which focuses on the release and promotion of deep house, indie dance, and nu-disco artists and their music, with the goal of helping them gain more recognition.

1. HomeFreeVocalBand

  • SlateScore: 513
  • Total Subs: 170,919
  • Monthly Views: 6,710,460

Speaking of niche music styles, this channel belongs to Home Free, an a cappella group that recently won NBC’s “The Sing Off” competition. Signed to Columbia Records, this country-themed group has released two albums to date, and uses the channel to promote their work. It features music videos, straight clips of songs, footage of live performances, and even a behind-the-scenes look into their career and work.

The YouTube data in this report was gathered on December 17, 2014


Tags: , , , , , , , , ,


FCC Cancels Vote on ‘Unlock the Box’ OTT Proposal


Collab Signs Horror Channel BlackBoxTV to Network, Partners on...

PewDiePie 3-2-15

PewDiePie Expands Revelmode Gaming Slate with DoubleMoose Deal


Storyful Launches Viral Video Marketplace

Industry Tickets Selling Fast!
Click above to lock in your registration for VidCon 2015!

Pioneering Hip Hop Exec Lyor Cohen Joins YouTube as Global Head...


Legendary Digital Reveals Alpha Subscription Service Launch...


Time Inc. Teams with Digital Comedy Producers Jash for Branded Content

Amazon Logo

Amazon Greenlights Three Comedy Pilots as Series


How the Cartoon Network Combined the Best of VOD and Linear TV...


Jukin Media Goes Viral for Brands with Ethos Division Launch

Streamy Awards

Streamy Awards Trade In VH1 for YouTube, Again


Matching Ads to Videos Not So Simple, According to Zefr’s...


Plug Pulled on Canadian SVOD Service Shomi


What’s Trending on the Twitter Sale

Machinima Logo

Machinima Teams with SiriusXM for Daily Esports Radio Show


AwesomenessTV, Vice, Complex to Power New HearstLive...


VIDEO: ‘Dirty 30’ Confessions with Stars Hart,...


Facebook Says It’s Sorry It Vastly Overestimated Video...


Pilgrim Media Group CEO Craig Piligian (‘The...


Heroes or Rats?: YouTube Unveils New Program for Creators Who...

Vessel says it's doing well in its first month

Why Verizon is Pursuing Vessel, the...


How Canvs Media is Harvesting Emotional Insights on YouTube,...


Marlon Wayans Getting ‘Naked’ for Netflix with Regina Hall


HuffPost RYOT Launching Virtual Reality Comedy Series and News...


YouTube Launches #voteIRL Campaign Targeting Digital-First Generation


How Top YouTubers (incl. Tyler Oakley & Meghan Rienks)...


Charlie Sheen to Star in Crackle Feature ‘Mad Families’


Gunpowder & Sky Buys Distributor FilmBuff As Vision for...


Toy Freaks Top Viewed YouTube Channel in August According to...


Emmy Wrap-Up 2016: Jeffrey Tambor (‘Transparent’)...


Twitter Scores 2.1 Million Viewers for Thursday Night Footall Kickoff


Vloggers Not Unique Snowflakes: 90 Million Flag YouTube Videos...

Mode Media

‘Billion Dollar Startup’ Mode Media Shuts Down


Who Is Winning The Marketing Revolution And Why?


Netflix Orders ‘She’s Gotta Have It’ Series...


What Is ‘Swedish Dicks’ and Who Is Selling It?


How GMC is Using the AOL Series ‘Seamlessly She’...


Liberty Global to Put Netflix on Set-Top Boxes in 30 Countries


Getting to the Spine of VR’s Monetization Challenges with...


Meredith Hosted Its Own “Front” Stacked with 20 New Series