5 Emerging Brand Channels on YouTube
These days, more and more brands have begun to understand the need to engage consumers online as well as on TV. The ones who know their target demographic will turn to YouTube to get their video fix have made some smart moves on the platform, showcasing their commercials there for the growing number of cord-cutters, cord-nevers, and cord-sometimes (yeah, we’re making that last one a term).
In order to create a YouTube channel that people will actually engage with, these five brands have gone beyond just putting their commercials on the web. They’ve created channels fully packed with creative content, relying on partnerships with “traditional” celebrities and YouTube personalities alike to bring in viewers. Original series sit next to commercials in these five emerging branded channels on YouTube, found through OpenSlate’s Emerging Talent Tracker tool.
- SlateScore: 327
- Total Subs: 7,479
- Monthly Views: 1,589,220
Featuring exercise videos and the brand’s commercials, Fitbit’s YouTube channel manages to be useful and entertaining.
- SlateScore: 332
- Total Subs: 4,049
- Monthly Views: 1,215,480
Aquaphor’s channel shows off the moisturizing product and hosts a parental tips series called “MommyCast.” The brand has also partnered with celebrity Brooke Burke to bring viewers a six-part series on ways to use Aquaphor.
- SlateScore: 455
- Total Subs: 4,223
- Monthly Views: 1,650,000
KFC has been around for 50 years, now (and it’s no longer just an American fast food chain, as shown by this channel). To celebrate its anniversary, the brand is using YouTube to promote its “50 years of KFC” prize. The winner will be the fried chicken fan who comes up with the most outrageous thing they’d do in exchange for 50 years worth of free chicken…
- SlateScore: 496
- Total Subs: 20,790
- Monthly Views: 931,710
Focusing plenty on Super Bowl ads, this beer brand’s YouTube channel also makes sure to fit in celebrity appearances from the likes of Elizabeth Hurley and Aubrey Plaza.
- SlateScore: 519
- Total Subs: 17,115
- Monthly Views: 676,080
From makeup tutorials to lots of partnerships with celebrities (who’ve gotten their fame both on and off YouTube), Proactiv’s channel is very complete and entertaining. It goes way beyond showing off the product and offers a range of original content.