5 Emerging Brand Channels on YouTube

/ Mar 8, 2015

Branded YouTube Channels Newcastle

These days, more and more brands have begun to understand the need to engage consumers online as well as on TV. The ones who know their target demographic will turn to YouTube to get their video fix have made some smart moves on the platform, showcasing their commercials there for the growing number of cord-cutters, cord-nevers, and cord-sometimes (yeah, we’re making that last one a term).

In order to create a YouTube channel that people will actually engage with, these five brands have gone beyond just putting their commercials on the web. They’ve created channels fully packed with creative content, relying on partnerships with “traditional” celebrities and YouTube personalities alike to bring in viewers. Original series sit next to commercials in these five emerging branded channels on YouTube, found through OpenSlate’s Emerging Talent Tracker tool.

 5. Fitbit

  • SlateScore: 327
  • Total Subs: 7,479
  • Monthly Views: 1,589,220

Featuring exercise videos and the brand’s commercials, Fitbit’s YouTube channel manages to be useful and entertaining.

4. AquaphorUS

  • SlateScore: 332
  • Total Subs: 4,049
  • Monthly Views: 1,215,480

Aquaphor’s channel shows off the moisturizing product and hosts a parental tips series called “MommyCast.” The brand has also partnered with celebrity Brooke Burke to bring viewers a six-part series on ways to use Aquaphor.

3. KFC UK and Ireland

  • SlateScore: 455
  • Total Subs: 4,223
  • Monthly Views: 1,650,000

KFC has been around for 50 years, now (and it’s no longer just an American fast food chain, as shown by this channel). To celebrate its anniversary, the brand is using YouTube to promote its “50 years of KFC” prize. The winner will be the fried chicken fan who comes up with the most outrageous thing they’d do in exchange for 50 years worth of free chicken…

2. Newcastle

  • SlateScore: 496
  • Total Subs: 20,790
  • Monthly Views: 931,710

Focusing plenty on Super Bowl ads, this beer brand’s YouTube channel also makes sure to fit in celebrity appearances from the likes of Elizabeth Hurley and Aubrey Plaza.

1. Proactiv

  • SlateScore: 519
  • Total Subs: 17,115
  • Monthly Views: 676,080

From makeup tutorials to lots of partnerships with celebrities (who’ve gotten their fame both on and off YouTube), Proactiv’s channel is very complete and entertaining. It goes way beyond showing off the product and offers a range of original content.


Tags: , , , , , , , , , , , , , , , ,

Amazon Logo

Amazon Greenlights Three Comedy Pilots as Series


How the Cartoon Network Combined the Best of VOD and Linear TV...


Jukin Media Goes Viral for Brands with Ethos Division Launch

Streamy Awards

Streamy Awards Trade In VH1 for YouTube, Again

Industry Tickets Selling Fast!
Click above to lock in your registration for VidCon 2015!

Matching Ads to Videos Not So Simple, According to Zefr’s...


Plug Pulled on Canadian SVOD Service Shomi


What’s Trending on the Twitter Sale

Machinima Logo

Machinima Teams with SiriusXM for Daily Esports Radio Show


AwesomenessTV, Vice, Complex to Power New HearstLive...


VIDEO: ‘Dirty 30’ Confessions with Stars Hart,...


Facebook Says It’s Sorry It Vastly Overestimated Video...


Pilgrim Media Group CEO Craig Piligian (‘The...


Heroes or Rats?: YouTube Unveils New Program for Creators Who...

Vessel says it's doing well in its first month

Why Verizon is Pursuing Vessel, the...


How Canvs Media is Harvesting Emotional Insights on YouTube,...


Marlon Wayans Getting ‘Naked’ for Netflix with Regina Hall


HuffPost RYOT Launching Virtual Reality Comedy Series and News...


YouTube Launches #voteIRL Campaign Targeting Digital-First Generation


How Top YouTubers (incl. Tyler Oakley & Meghan Rienks)...


Charlie Sheen to Star in Crackle Feature ‘Mad Families’


Gunpowder & Sky Buys Distributor FilmBuff As Vision for...


Toy Freaks Top Viewed YouTube Channel in August According to...


Emmy Wrap-Up 2016: Jeffrey Tambor (‘Transparent’)...


Twitter Scores 2.1 Million Viewers for Thursday Night Footall Kickoff


Vloggers Not Unique Snowflakes: 90 Million Flag YouTube Videos...

Mode Media

‘Billion Dollar Startup’ Mode Media Shuts Down


Who Is Winning The Marketing Revolution And Why?


Netflix Orders ‘She’s Gotta Have It’ Series...


What Is ‘Swedish Dicks’ and Who Is Selling It?


How GMC is Using the AOL Series ‘Seamlessly She’...


Liberty Global to Put Netflix on Set-Top Boxes in 30 Countries


Getting to the Spine of VR’s Monetization Challenges with...


Meredith Hosted Its Own “Front” Stacked with 20 New Series


Verizon and Hearst Move RatedRed.com and Seriously.TV Under...


Twitter Launches Live Streaming Apps for Amazon Fire, Apple TV...

YouTube Community

YouTube Fights Back Against Social Media Rivals with Community Feature

Casual Hulu

Vimeo Opening Television Store with Lionsgate Content, Launching...

A Perfect Day in LA Tastemade Jaunt VR Virtual Reality

From Donuts to Malibu, Tastemade and Jaunt Get Immersive in...

Defy Media

Defy Media Close $70 Million Series B Funding Round

YouTube Space LA Halloween Set 2016

YouTube Spaces Team with Jason Blum (‘The Purge’)...