5Qs with… Vine Star Princess Lauren on Her Latest Brand Deal

/ Aug 25, 2014


Vine creator Princess Lauren (real name: Lauren Giraldo) has regularly managed to do something that most comedians constantly struggle for — being hilarious in a matter of six seconds. The Vine star is only 16, but she’s already gotten the attention of major brand Clean and Clear, meaning she will serve as brand ambassador for their campaign to empower girls, #SeeTheRealMe. The campaign focuses on girls in pursuit of their passions (forget about acne — this is about strong women).

Giraldo speaks both English and Spanish, reaching a total of 2.9 million followers on Vine. This frames her as an attractive partner for brands, and she already boasts sponsors who will pay her just to share their videos with her large audience. We got to ask Giraldo some questions about her involvement in the Clear and Clear campaign and her life on Vine in general. Here’s what she had to say.

How did you get started creating videos on Vine, and how did it escalate from simply creating videos for friends to a career move?

My friends all asked me to start posting Vines, because they thought they would be funny, so I started making more. Before the “Re-Vine” feature, I went on a cruise with 300 followers, and while I was on it, Vine updated the app to allow for “Re-Vines, so when I got home I had 300,000.”

Working with a brand is a new experience for you, correct? How do you feel about aligning yourself with one, and how did you decide to work with Clean and Clear?

This has all happened so fast. It feels rewarding to be recognized for my posts. I am very picky with the brands I choose. Clean and Clear felt right, and I love what they stand for.

Could you describe your role as the brand ambassador for Clean and Clear’s Girl Empowerment campaign, #SeeTheRealMe? What does it entail on your end?

We are working on a project by project basis, so I’m not sure what my formal role with them is. The current project we’re working on, #SeeTheRealMe, is in conjunction with the 2014 MTV VMAS. This entailed social media, and I also filmed a commercial and look forward to working with both MTV and Clean and Clear in the future.

How do you identify with the campaign’s message?

I strive to be confident and always show the real me in all of my posts.

Do you think being bilingual plays a large role in your popularity on Vine/your audience reach?

I am very proud to be Latina and speak Spanish and English. In my posts, I normally speak English, but the more languages you speak, the more people you can reach. I love it.

Tags: , , , , , , ,


Pioneering Hip Hop Exec Lyor Cohen Joins YouTube as Global Head...


Legendary Digital Reveals Alpha Subscription Service Launch...


Time Inc. Teams with Digital Comedy Producers Jash for Branded Content

Amazon Logo

Amazon Greenlights Three Comedy Pilots as Series

Industry Tickets Selling Fast!
Click above to lock in your registration for VidCon 2015!

How the Cartoon Network Combined the Best of VOD and Linear TV...


Jukin Media Goes Viral for Brands with Ethos Division Launch

Streamy Awards

Streamy Awards Trade In VH1 for YouTube, Again


Matching Ads to Videos Not So Simple, According to Zefr’s...


Plug Pulled on Canadian SVOD Service Shomi


What’s Trending on the Twitter Sale

Machinima Logo

Machinima Teams with SiriusXM for Daily Esports Radio Show


AwesomenessTV, Vice, Complex to Power New HearstLive...


VIDEO: ‘Dirty 30’ Confessions with Stars Hart,...


Facebook Says It’s Sorry It Vastly Overestimated Video...


Pilgrim Media Group CEO Craig Piligian (‘The...


Heroes or Rats?: YouTube Unveils New Program for Creators Who...

Vessel says it's doing well in its first month

Why Verizon is Pursuing Vessel, the...


How Canvs Media is Harvesting Emotional Insights on YouTube,...


Marlon Wayans Getting ‘Naked’ for Netflix with Regina Hall


HuffPost RYOT Launching Virtual Reality Comedy Series and News...


YouTube Launches #voteIRL Campaign Targeting Digital-First Generation


How Top YouTubers (incl. Tyler Oakley & Meghan Rienks)...


Charlie Sheen to Star in Crackle Feature ‘Mad Families’


Gunpowder & Sky Buys Distributor FilmBuff As Vision for...


Toy Freaks Top Viewed YouTube Channel in August According to...


Emmy Wrap-Up 2016: Jeffrey Tambor (‘Transparent’)...


Twitter Scores 2.1 Million Viewers for Thursday Night Footall Kickoff


Vloggers Not Unique Snowflakes: 90 Million Flag YouTube Videos...

Mode Media

‘Billion Dollar Startup’ Mode Media Shuts Down


Who Is Winning The Marketing Revolution And Why?


Netflix Orders ‘She’s Gotta Have It’ Series...


What Is ‘Swedish Dicks’ and Who Is Selling It?


How GMC is Using the AOL Series ‘Seamlessly She’...


Liberty Global to Put Netflix on Set-Top Boxes in 30 Countries


Getting to the Spine of VR’s Monetization Challenges with...


Meredith Hosted Its Own “Front” Stacked with 20 New Series


Verizon and Hearst Move RatedRed.com and Seriously.TV Under...


Twitter Launches Live Streaming Apps for Amazon Fire, Apple TV...

YouTube Community

YouTube Fights Back Against Social Media Rivals with Community Feature

Casual Hulu

Vimeo Opening Television Store with Lionsgate Content, Launching...