5Qs with… PewDiePie

/ Aug 19, 2013


You might have heard that there is a new King of YouTube as late last week Felix Kjellberg, better known as PewDiePie, supplanted the Smosh duo as the most subscribed-to channel on YouTube. Now sitting at over 12 million subscribers, Kjellberg has seen his stock (subscribers) grow exponentially over the past few months. A member of the Maker Studios MCN, Kjellberg and his channel are featured within Maker’s gaming-centric Polaris network. There, Kjellberg hosts a weekly show called “PewDiePie & Friends,” which features gameplay videos accompanied by commentary from Kjellberg as well as other creators he invites to play with him. In the past, the show has featured the likes of Toby Turner, Dodger, and Jesse Cox.

So to mark the occasion, VideoInk did a quick “5Qs with…” Kjellberg. Enjoy.

You’ve had some incredible subscriber growth in just the past four months — what would you chalk that up to?
Honestly I have no idea what so many people see in me. I try to keep my videos fun and positive. I hope that by watching a video, people feel like they’re hanging out with me. I think a lot of people are drawn to that.

Aside from gaming videos and vlogging content, do you have an interest in expanding to other types of content — scripted or non-scripted?
I’m always willing to try out new things, it makes it even more rewarding when it succeeds. I think this is a healthy attitude to keep in mind if you want to grow your channel also. You’re always capable of more than you think. I’m not planning anything in particular at the moment, but I usually have more fun with unscripted stuff.

Describe your relationship with Maker Studios.
There is a business side of YouTube and Maker does a great job of helping me keep that side at bay so I can focus on what I love and make more videos. A network is great for making connections with people that I wouldn’t always be able to reach on my own.

Over the past couple of months, a lot of creators have had a lot to say about making money on YouTube. Any thoughts on that?
As long as I can keep making a living of it I’m happy!

What are your plans for the rest of 2013? Anything interesting in the works?
Nothing that I can announce yet, but I definitely want to make use of my bigger following to do more good. My recent Charity Water campaign is a good example of this.

And in the spirit of collaboration and no-hard-feelings and all that stuff, here is a video from Kjellberg celebrating his achievement and featuring a guest appearance from the de-throned Smosh team of Ian Hecox and Anthony Padilla.


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