5Qs with… Taryn Southern

/ Nov 25, 2013


Earlier this month, Taryn Southern rolled out two new web series with Look TV. The shows — “My Domain” and “In the Closet with Taryn Southern” — placed Southern in the homes of YouTube elites like DeStorm and Olga Kay. Once there, Southern would ask the YouTubers to show off their digs a la “MTV Cribs.” Since launching, “My Domain” has had a good deal of success, with Olga Kay’s episode climbing into the 17,000+ range.

While one could chalk up the two shows’ popularity to the attached YouTube star power and their proxy fan base, much of what makes “My Domain” and “In the Closet” compelling is Southern herself. She is funny and warm in the show. She treats each YouTuber she visits like they are lifelong friends. It’s oddly charming; it feels like hanging out with friends.

But that’s what has made Southern such a hit these past few years. She’s one of YouTube’s most loved creators, and a singer and actress in her own right. We caught up the 27-year-old creator to talk about hosting her new shows and the decision that led her to recently sign to YouTube MCN AwesomenessTV.

Your new shows, “My Domain” and “In the Closet with Taryn Southern” were created in partnership with Look TV. How did you get involved with Look TV?

I worked closely with Bedrocket last fall on a project for their Official Comedy channel that was a mockumentary series taking viewers “behind the scenes” of the making of my comedy album, “On My Face.” I really enjoyed working with them on that and so as soon as I had the idea for “My Domain,” I went in and pitched it to them! They have so many different properties under their umbrella that are lifestyle, comedy, fashion, and web culture oriented, so it just seemed like the perfect fit.

The maiden season of your new shows only have four episodes each. What’s the reason for this? Is this a way to test out how well the show will do?

“In the Closet” is actually a direct extension of the “My Domain” brand (so if you saw each episode on TV as 22 minutes episodes, “In the Closet” would be a segment of the show). Because people are looking for more niche content online, we just felt that it works just as well as a standalone thing, as well as for an audience directly interested in fashion, but I really look at both projects as extensions of a larger series brand. With all of those pieces, we can go to a brand or a network and give them a good sense of how the idea could play out in a larger context. As for more episodes, trust me, I’d love to do more — there is really nothing more fun than raiding my friends’ houses!

You recently signed to the AwesomenessTV Network. What interested you about that network? How are you planning to work with them on new projects?

For a long time I was a bit hesitant about joining any network, as I’d hit some roadblocks in previous discussions with others. Ultimately, every YouTuber has different needs and so it’s really just about making a deal that makes sense. I also just really like everything they’re doing right now — “Side Effects” turned out incredible, and they’ve branched out into a lot of avenues that I also work in like music and TV. Not to mention their dedicated audience on the Awesomeness TV channel. I think there’s a lot for us to do together.

You are known as an actress both on and off YouTube. Will your new partnership with ATV require that you focus more on YouTube? Will you continue to host programs online like “My Domain” ?

I’ll always continue to pursue opportunities both on and off YouTube, and creating shows for different distribution partners isn’t something that will change. It’s been about 13 months since I launched my channel, and I’m a bit worn out from the constant production (I’m a staff of one!), so having a partner on board to help with the challenging stuff and provide resources I don’t otherwise have — that will take a huge weight off my shoulders and help me make better content. I REALLY want to just make better content.

So in that sense, I think you’ll see me raise my game on my channel next year, and have more fun doing it too. ATV is both a content creator and distributor, so they really understood the pains I go through and will make an excellent partner in this process.

If you could visit the bedroom of any person, alive or dead, who would it be?

King Tut. I mean — he seems like a badass. I also just really want to give his bed the black light test.

Tags: , , , , , , ,


VIDEO: ‘Dirty 30’ Confessions with Stars Hart,...


Facebook Says It’s Sorry It Vastly Overestimated Video...


Pilgrim Media Group CEO Craig Piligian (‘The...


Heroes or Rats?: YouTube Unveils New Program for Creators Who...

Industry Tickets Selling Fast!
Click above to lock in your registration for VidCon 2015!
Vessel says it's doing well in its first month

Why Verizon is Pursuing Vessel, the...


How Canvs Media is Harvesting Emotional Insights on YouTube,...


Marlon Wayans Getting ‘Naked’ for Netflix with Regina Hall


HuffPost RYOT Launching Virtual Reality Comedy Series and News...


YouTube Launches #voteIRL Campaign Targeting Digital-First Generation


How Top YouTubers (incl. Tyler Oakley & Meghan Rienks)...


Charlie Sheen to Star in Crackle Feature ‘Mad Families’


Gunpowder & Sky Buys Distributor FilmBuff As Vision for...


Toy Freaks Top Viewed YouTube Channel in August According to...


Emmy Wrap-Up 2016: Jeffrey Tambor (‘Transparent’)...


Twitter Scores 2.1 Million Viewers for Thursday Night Footall Kickoff


Vloggers Not Unique Snowflakes: 90 Million Flag YouTube Videos...

Mode Media

‘Billion Dollar Startup’ Mode Media Shuts Down


Who Is Winning The Marketing Revolution And Why?


Netflix Orders ‘She’s Gotta Have It’ Series...


What Is ‘Swedish Dicks’ and Who Is Selling It?


How GMC is Using the AOL Series ‘Seamlessly She’...


Liberty Global to Put Netflix on Set-Top Boxes in 30 Countries


Getting to the Spine of VR’s Monetization Challenges with...


Meredith Hosted Its Own “Front” Stacked with 20 New Series


Verizon and Hearst Move RatedRed.com and Seriously.TV Under...


Twitter Launches Live Streaming Apps for Amazon Fire, Apple TV...

YouTube Community

YouTube Fights Back Against Social Media Rivals with Community Feature

Casual Hulu

Vimeo Opening Television Store with Lionsgate Content, Launching...

A Perfect Day in LA Tastemade Jaunt VR Virtual Reality

From Donuts to Malibu, Tastemade and Jaunt Get Immersive in...

Defy Media

Defy Media Close $70 Million Series B Funding Round

YouTube Space LA Halloween Set 2016

YouTube Spaces Team with Jason Blum (‘The Purge’)...

Yahoo Esports

‘Yahoo Esports Live’ Serves Up Reeses Puffs with...


Univision and Lionsgate Team for SVOD Movie Service for U.S. Hispanics

People Entertainment Weekly PEN

People/Entertainment Weekly Ad-Supported OTT Service Preps for Launch

George_Kliavkoff Jaunt VR

Jaunt VR Hires Hearst Exec George Kliavkoff as CEO

Making a Murderer Netflix

‘Making a Murderer’ Scores for Netflix at Creative...

Future Man Hulu Josh Hutcherson

Hulu Orders ‘Future Man’ Series Starring Josh...

Heirloom Paten Hughes Tom Wopat Vimeo

How an Actress’ Real-Life Tomato Farm Inspired the New...

Robert Redford and Jane Fonda Electric Horseman

Netflix Rolls Camera on Robert Redford & Jane Fonda...


Amazon Greenlights Docu-Series on Tennis Star Novak Djokovic