DCNF: Ali Landry on Her Passion Project to Help Other Moms, ‘Mi Casa, Su Casa’

/ Apr 30, 2014

AliLandrypic

As part of Mode Media’s (formerly Glam Media) first Newfront presentation, the company unveiled a slate of original lifestyle series for its new video platform. One of those shows, produced by Trium Entertainment, is “Mi Casa, Su Casa,” hosted by and starring Ali Landry.

Following the event, we spoke with the actress on the show, why she wanted to make it, and how it reflects a topic that she’s incredibly passionate about (and knows others are, too).

Tell us a little bit more about your show, “Mi Casa, Su Casa.”

So “Mi Casa, Su Casa” basically gives you an inside look into moms’ homes, whether it’s a mom blogger, a parenting influencer, a lifestyle mom, or a celebrity mom. We’re doing three different areas: how they eat, how they play, and how they sleep, and what really works for them in each category. Being a very curious person, I want to go to my friends home and peek in the fridge and see what they’re feeding their kids, and if it’s working for them, and I want to take that home to me and my family. We all have our issues. Our kids go through all these different stages. Sleeping is a huge thing, huge. I literally discovered this product at the ABC Kids Expo, which is a million square feet of baby products. The product is a sheet that is basically a sleep suite because my kid was crawling out of the bed and they discontinued the crib tent. This is a product that no one knows about; they’re just selling it online, so for me as an influencer, as a mom in the know, to be able to share that with other moms going through the same thing as me…that’s just a great find and a great share.

So you would characterize it as a passion project of yours.

Absolutely, I have been heavy, heavy in the mom and baby space since my daughter was born. I initially launched a children’s clothing line. I get very inspired when I’m pregnant, very busy, and now that I have three little ones, I am in the thick of it. And I’m in Hollywood, and because I have so much access to what’s going on, to the latest and greatest products, to be able to have a platform to share all this knowledge and information and to kind of look to other moms to share what they know is invaluable to moms as a whole. We’re all kind of grasping and trying to figure out what are the best things for your family and what will work for your family. So to have a video series that kind of does that in three areas that are crucial for any mom…I know women will enjoy it.

This isn’t your first time around the block when it comes to doing an online video series, so coming form the traditional background, what interests you about making shows online?

I know for myself, as a mom, I don’t have time to watch television. I am on the phone in between feedings…you know, moms are mobile these days, so this makes perfect sense.

This is your second show with Trium Entertainment.

Yes, we did “Around the Clock.”

Well, because Eric Day’s sitting right here, what do you like working with Trium so much?

[Laughs] Well one, they’re very, very creative, they don’t just look towards television, they look towards other spaces. That’s why we’re here, and they get things done. That’s what I like.

The show with Mode Media, can you tell us a little bit about why you wanted to work with Mode for this series?

When I was backstage watching the whole presentation, I was literally taking screenshots with my phone of the slides because I had no idea exactly what was going on in [the lifestyle] space. I’m very familiar with their competitors. I’m just really impressed that they evaluated the landscape and were able to create something that their competition does not have, and to me that’s very exciting and really looking ahead. Plus, it looked beautiful, like visually it’s amazing. I cannot wait to go on [Mode’s network] and start curating and searching and looking and just being a part of this. It’s very, very exciting.

Would you say there’s anything out there, regardless of whether it’s online or on another screen, that you’re drawing inspiration from for ‘Mi Casa, Su Casa”?

No, not at all. I don’t have time really to do my due diligence as far as research. All I know is that I am a busy mom with three, small children. I am in the entertainment industry. My schedule is absolutely insane. My husband is a director. This is a show that I needed, that I wanted, and a show that I want to watch, so really it is a complete passion project.

And the belief is there are others like that out there, who can then go to your show to learn what they need to know.

I know there are others! There are the conversations we have, like as far as sleep is concerned, and your children…I’m here in New York, away from my children, and I was invited out to dinner tonight. I had told my husband, “I’m going to New York to work and to sleep.” I don’t care about anything but sleeping, and, of course, I have to do my work. In the sleep category, the thing you ask moms are: How old is your child? Is he sleeping through the night yet? Also: Are you making your baby food? Did you start feeding him the baby food? What apps are you downloading? Are they educational? Can I see your phone? So these are the conversations that are happening. That’s what we want to know. That’s what we will talk about.

How does the show fold into the app you have, favored.by, and if there are any ties between the products that are going to be on the app and the show, or if the show cross-promotes to the app?

Ali Landry: Well, that’s the goal for the show, Eric could probably speak to that a little bit better…

Eric Day: It’s more of a natural, organic connection between the two. One is an entertainment format that is all about revealing secrets or tips from influential moms, and that’s done in an entertaining format, a little exclusive access that you wouldn’t normally get, Whereas favored.by is a community of those very same people but in a much boarder perspective. I think one plays into the other quite well, but the official connection is just more that it’s Ali that’s passionately driving both of them.

Ali Landry: I’m really obsessed. This is my passion. Going to these expos, I get heart palpitations. It’s like Disney world. I want to talk to every manufacturer out there. I want them to give me the complete description of their product, and what I love is finding these little companies that don’t really have a voice yet and really kind of screaming to all my mom friends and letting them know if it’s a great product or if its working, so that’s what I really love. In this show, moms are going to be going through their houses and showing what their favorites thing are, so naturally that ties back to that.

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