Dulce Candy on Being a Role Model, Getting Recognized by Hispanicize

/ Dec 8, 2014

Dulce Candy

Back in November, Hispanicize named YouTuber Dulce Candy (full name: Dulce Candy Tejeda Ruiz) the first winner of the Hispanicize 2015 Latinovator Award. This recognition is well deserved, as the beauty and fashion guru has worked hard to build her success on the video platform, forming a business, appearing in multiple magazines (from Glamour to Hispanic Living), and working with numerous brands.

We caught up with Dulce Candy to ask her about her success, which she said is rooted in both being motivated and remaining true to herself. Born in Mexico (she moved to the US with her family when six years old), this YouTube creator served in the US Army before “reconnecting with her femininity” through style-driven videos, eventually ending up as a part of StyleHaul’s network, a journey she explains below:

How did you get started making videos for YouTube?

It was a very natural process. I was getting out of the military, and I was looking for a way to connect with other women and reconnect with my femininity. YouTube presented a platform and a place for me to create content that I was inspired by, and I in turn ended up inspiring others. I’m a fan of YouTube, too. I watch other creators, and I really love where the space is going; there are so many opportunities for women, young girls, moms–everyone.

What drew you to the beauty and lifestyle genre?

In short, my own lifestyle. I’ve always had an interest in and passion for fashion and beauty and hair. I love trying new trends and creating my own. When I learn something new, the first thing I want to do is tell people about it; my friends, family and, of course, fans. My personal style, everything from the way I wear my hair to my makeup, clothes, shoes, and handbag is a part of me and my self expression that I am able to share with the world.

You’ve worked with lots of beauty product companies, like Too Faced, Cover Girl, and L’Oreal. How do you navigate branded content in a way that lets you stay true to yourself and your fans?

I only work with brands that I am truly passionate about and that I like and probably use already in my day-to-day life. I have turned down opportunities to work with a lot of brands because they do not fit into my lifestyle and the videos and content that I create. My community of fans is very important to me, and I want them to be able to experience my channels and blogs in a positive and honest way. I’m lucky to have a great manager at Addition and a network in StyleHaul that also helps me navigate the space. A lot of brands are paying attention to YouTube, and that’s really exciting.  I just like to make sure that those brands are right for me and my channels.

Having lived in Mexico up through age six, do you feel particularly passionate about creating content that other first-generation Americans (specifically Mexican Americans) can relate to?

I create content that everyone can relate to. I’m living the American Dream, and I want other young Latinas out there to know that anything is possible. I love being a role model and sharing my life with the world; I am truly blessed. Moving to a new country and learning a new langue can be scary. I hope that my videos, and blogs and presence online, can be an inspiration and guide for others.

What does it mean to you to have won the Hispanicize 2015 Latinovator Award and what enabled you to win it?

It means everything to me to be recognized by Hispanicize and be included with such amazing people. I can’t wait to go to Miami and see everyone and accept the award in person and be able to properly thank everyone. I should probably start working on my speech now!!!

I think it’s a combination of things that helped me win the award–at least I’d like to think so. Hispanicize recognized my family values–my husband and my son come first–and my dedication and commitment to my career. I work hard and have an honest and meaningful relationship with my fans. Those are my priorities.

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