VI-Voices: Biggest Takeaway from NATPE Miami 2014

/ Feb 3, 2014

vivoicesnatpe

What was your biggest takeaway from NATPE Miami 2014?

Jonathan Carson, Chief Revenue Officer, VEVO:

“NATPE was a terrific experience for me this year both as an attendee and as a speaker. My biggest takeaway is that we are on an unstoppable collision course of the digital video and TV landscape, which will result in one totally new and very exciting fully converged video ecosystem. I think everyone at the conference really felt the energy of being on the cusp of something powerful.”

Gayle Gilman, EVP of Digital Content, FremantleMedia North America

“NATPE confirmed for me that the future has arrived. Next year, I don’t think it will be necessary to make distinctions between TV, online, and second screen content.  I think that all we’ll need to mention is the title of the content and the name of the platform it lives on. What device you watch from will no longer be a point of distinction, as the media brands that survive will need to be delivering content to every platform.”

Frank Sinton, Founder and CEO, Beachfront Media:

“Audience is audience, regardless of device or platform.”

David Gandler, VP of Ad Sales, DramaFever:

“I was really fascinated by the breadth and scope of companies, outside of the legacy buyers and sellers, attending NATPE. Clearly we are in the midst of an unprecedented transformation where big data, digital distribution and advertising is moving upstream from consumers to content producers. I foresee Madison Ave moving the conversation from CES to NATPE next year.”

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