VI-Voices: Will There Ever Be a True YouTube Competitor?

/ Jan 28, 2014


Will there ever be a true YouTube competitor?

Jonathan Skogmo, Founder and CEO, Jukin Media:

“YouTube’s massive scale and the quality of its product make it difficult for anyone to compete in the near term. There is, however, plenty of room for other video platforms to thrive. Vine, for instance, has found success because it offers a wholly unique experience and it embraces mobile, where it empowers creators and encourages ingenuity in short-form content.”

Damon Berger, Co-Founder and Executive Producer, What’s Trending:

“At this point, it’s tough to imagine a competitor to YouTube. YouTube’s ground is firmly entrenched because of the technologically-enabled video content run by Google. They own the entire user experience from upload to discovery, and occupy the first and second most powerful search engines on the planet, accounting for well over half of all internet traffic. If that wasn’t an indefensible position in of itself, they have extended their technologies to mobile (Android) and multi-platform environments (Chromecast). Then again, we also thought the same about a competitor to MySpace way back in the day.”

Steve Oh, COO, The Young Turks:

“For someone to be a true competitor to YouTube, they need to have three things: (1) technical infrastructure to deliver video as seamlessly as YouTube on a global basis; (2) a critical mass of content creators that can drive audience; and (3) BETTER monetization than YouTube. To date, YouTube has been fantastic on the first two points. However, YouTube’s current monetization strategy is at odds with that of the content creators…

…If Yahoo, Facebook, Amazon, Hulu, or some other big players start stealing away YouTube’s top content creators, YouTube will backslide to their reputation from five years ago of being a platform for cat videos, your niece’s piano recitals, and other unprofessional content.”

Abbie Schiller, Founder and CEO, The Mother Company:

“My answer is honestly, no.  There will be plenty of other companies that offer different kinds content or that offer content on different platforms, but I truly can’t imagine that there will be a direct competitor to YouTube.”


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