Adam Klaff on His ‘More Is More’ Distribution Policy
Adam Klaff of VHX spoke to VideoInk’s Jocelyn Johnson about the digital distribution platform that allows anyone to sell video content directly to their fans. Having worked with YouTube creators like the women behind “Camp Takota,” Klaff touted the method of multi-platform distribution and explained to VideoInk how “more leads to more” when it comes to such a tactic.
As for “Camp Takota,” Klaff explained that part of the movie’s VHX success had to do with the stars’ connections to their fans. “They have a big audience, a big following, and they know their audience,” he said, describing how that makes it easier to sell video content directly. The YouTube women followed the “more leads to more” strategy, as well, offering “Camp Takota” on iTunes and other distribution platforms, leading to plenty of success for the film.
So based on all this, what does Klaff think about the future of digital distribution? “We’re big proponents of ubiquity,” he said of himself and his VHX colleagues.
For more on Klaff’s industry insight, watch his interview at VidCon below: